LeadSloth
AUGUST 11, 2009
To generate demand for your products, it’s not enough to nurture the existing leads in your database. To me, this means that we want to be very careful to be clear on the true value proposition delivered by the client’s products and services when we are crafting ad text. Interview with Terry Whalen from CPC Search.
LeadSloth
JANUARY 12, 2010
Scott Mersy , VP Marketing and Products, Genius.com. At the executive level, ROI reporting by business segment or marketing activity as well as overall marketing investment will enable the marketer to show revenue contribution and make meaningful contributions in discussion about the direction of the company and its products and services.
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