Customer Experience Matrix

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Here’s a quick look at two products that tackle different parts of the attribution problem: content measurement and advertising measurement. Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. TrenDemon Let’s start with TrenDemon.

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Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

But I think the right basis of comparison is Google AdWords, which made entry-level search engine marketing so incredibly simple that pretty much anyone can do it with no training at all. Again like AdWords, the system would automatically optimize the programs based on results.

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True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.

Customer Experience Matrix

If you're aware of a similar product, please let me know. Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. It's no accident that LeadPAC resembles AdWords in both function and appearance. Like AdWords, LeadPAC lets clients set a target cost per name and a weekly budget for their spending.

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NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. The system can also integrate with event management software and Google AdWords.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.

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More on Web Traffic Rankings for Demand Generation Vendors

Customer Experience Matrix

But different products work differently*, so figures for some vendors include landing page traffic while figures for other vendors do not. Some of the vendors offered alternative measures, such as search counts from Google AdWords. In itself, this doesn’t bother me, since it provides data on actual use of the systems.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

The one major missing inbound marketing feature is paid search management, such as Google AdWords integration. Hubspot Marketing VP Mike Volpe said that paid search can be tracked as a source, and that clients have not requested deeper integration – apparently because they’re already happy with the AdWords interface.