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The Plain English Guide to Dynamic Pricing

Hubspot

You check flight prices for your preferred dates, and they're just expensive enough to make you think twice, so you decide to sleep on it. The next day, you look again — only to see that those borderline-too-much prices aren't so borderline anymore. They've surged out of your price range as the flight filled up.

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How to Use Google Optimize to Find AdWords Success

KoMarketing Associates

When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. There are many different areas in AdWords that advertisers can alter in order to optimize an account, including adjusting bids, changing ad copy and adding negative keywords. Easy & Free A/B Testing.

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Dynamic pricing done automagically

Biznology

Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price. It’s real-time price bidding.

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B2B PPC Agency Pricing and Costs: The Definitive Buyer’s Guide in 2017

Directive Agency

There are a lot of factors that go into pricing for B2B PPC management, and quite frankly, there is no perfect PPC pricing model. In this post, I’m going to dive into the different, most popular pricing plans that agencies offer, and hopefully give you some insight on which pricing option is the best for your B2B needs. .

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A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark Consulting

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance.

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Cost Per Click Reduction Strategy in Google AdWords

NuSpark Consulting

Many competitors jack up the price of clicks by bidding high on seed keywords. By having a good number of negatives, you prevent irrelevant clicks from charging your AdWords account. Positives (bid on these): Cloud migration vendors, cloud migration consultants, cloud migration solutions, cloud migration services.

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8 Actionable Tips to Optimize Your AdWords Performance Today

Adobe Experience Cloud Blog

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. At its core, this comes down to search intent.

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