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Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work.

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SEO Tool Review: SEMRush

WebMarketCentral

SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level.

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Marketing Automation Update: Manticore VII Released

WebMarketCentral

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Pricing for Manticore VII, delivered on a SaaS platform, starts at about $24,000 per year. any significant price point, non-commodity products).

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Examining Google's Practices

WebMarketCentral

Not content merely to let AdWords users bash each other over the head in bidding wars, Google continues to introduce "innovations" that can seem to be more about improving its own results than those of its advertisers. which will come into play for your Adwords listings in the near future.by

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7 Ways NOT to Select an SEO Consultant

WebMarketCentral

If you positively must rank highly for a specific search phrase TODAY, buy it on AdWords. No reputable SEO consultant or firm will even offer such guarantees. Yes, of course it's important, but as in most other areas of life—you (generally at least) get what you pay for. Instant results. SEO is a longer-term investment.

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Generating Relevant Links

WebMarketCentral

Though skepticism is warranted, for that price it may be worth a try. This is easy if you're doing any paid search advertising, for example, using Google Adwords' keyword generator.

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Best of 2008: Web Analytics

WebMarketCentral

Two Alternative Solutions for Site Analytics by Web Worker Daily Samuel Dean reviews two alternatives to Google Analytics, opensource web analytics software Piwik and the modestly priced Visitorville. Both are real-time (unlike GA) and both offer unique ways of viewing and analyzing website traffic.