Customer Experience Matrix

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Pricing for TrenDemon starts at $800 per month. Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. An autobidding system can currently adjust bids in AdWords and will add Facebook and Bing adjustments in the near future.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing. Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), This pricing is low even among SMB demand generation systems.

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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. It can react to new data by moving customers into different tribes or personas and can send lists of those customers to external systems for targeting in social, email, or other channels. Lexer has about forty clients, nearly all in Australia.

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True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.

Customer Experience Matrix

Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. It's no accident that LeadPAC resembles AdWords in both function and appearance. True Influence CEO Brian Giese said the goal with LeadPAC is to give marketers a way to create real leads quickly, using AdWords as a model.

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Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. Youcalc is priced at an astonishingly low $19.95 Unfortunately, these prices may not last. The system accesses standard sources (Salesforce.com, AdWords, etc.)

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Dell To Resell Pardot Marketing Automation

Customer Experience Matrix

Beyond the Pardot system itself, the Dell offering includes pre-built integration with the other Dell products and with Microsoft Dynamics CRM , and fixed-price implementation packages (from free to $5,000) including training, campaign development, site search setup, CRM integration, and Google AdWords integration.

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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. System pricing starts at $99 per month for up to 1,000 contacts; a system with 15,000 contacts costs $499 per month. continuously updated) as well as static.