Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program
Smashmouth Marketing
DECEMBER 21, 2008
You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. About: Pam O'Neal oversees global marketing for BreakingPoint including brand strategy, integrated marketing programs, press and analyst relations, and regional field marketing. You need to use both for visibility and for early testing.
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