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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

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The 17 Best Keyword Research Tools for SEO and SEM

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Enter a URL or small list of keywords and get hundreds of suggestions for related search phrases, along with the monthly search volume and level of paid search competition for each term. Pricing: free (but requires an active Google AdWords account). 2) Google Keyword Planner. Google Review Count: 29,800. ” — Smart Bug Media.

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The 5-point plan: how to increase marketing ROI from call conversions

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Google recently announced they are offering this service free for their AdWords users. Having this data means they can fine tune their PPC and SEO campaigns. Two way to ensure customers spend bigger are: URL callbacks allow you to send data about the caller to an online system at the start or end of the call in real time.

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For AdWords In ABM, Add the Right AI

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If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. wasted spend?!

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Best AdWords Tips and Tactics of 2009, Part 2

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Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?

Adwords 100
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The 12 Best Competitive Intelligence and Benchmarking Tools

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Almost like having access to Google Analytics for your competitors’ websites, SimilarWeb provides metrics for SEO and PPC keywords, traffic sources, popular pages, and visitor engagement. Sample review: “SimilarWeb is very useful for spying my competitor’s sources of traffic. ” — Robbie Richards. 7) BuiltWith.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity

What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. URL links). URL links). Unlike pure SEO management tools (e.g.,