KoMarketing Associates

MARCH 3, 2016

The removal of the sidebar, which has been a staple location since AdWords’ creation, will certainly shake up results for many differently reasons. SEO Implications. Whether it’s SEO or PPC, companies need to look at and review their strategies in order to adapt to these new changes.

Paid Search Agency 120

Paid Search Agency Cost Per Click Advertisements Advertising 120

KoMarketing Associates

DECEMBER 19, 2013

Dennis Cohen (SEO Analyst). A great study which polled 120 well-known SEO professionals and asked them about search ranking factors. Mike Pickowicz (PPC/SEM Analyst). Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

MARCH 30, 2012

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Fundamental SEO elements become that much more critical to scrutinize, including HTML titles, meta descriptions, keywords, page headings, and ALT properties of images.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

JUNE 21, 2018

If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks. The thing is, many marketers are terrible about testing their AdWords ads. How to Successfully Test AdWords Copy. percent AdWords advertisers who don’t have tracking in place?

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131

KoMarketing Associates

SEPTEMBER 18, 2012

This speaks to the importance of traffic acquisition and SEO performance, as well as the value B2B marketers should realize in fully owning the assets they are creating. There is a misconception that social media, like SEO in years earlier, is attractive because there does not need to be direct advertising dollars tied to its initiatives.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

JULY 14, 2014

In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. What has your experience been like with Baidu PPC management?

Online Marketing 120

Online Marketing Cable B2B Marketing Tools 120

KoMarketing Associates

DECEMBER 22, 2014

20+ Metrics for Measuring B2B SEO Performance – A list of 20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs. Competitive Research for SEO – SMX East 2014. How Much Content Do You Need For B2B SEO Success?

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Management Mobile Advertising Adwords 120