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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review:  “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.” That’s where keyword research comes in.

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. mere 12% use PPC ads. ( TNW News ). 8. Search remains the cornerstone of digital and content marketing efforts.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

Almost like having access to Google Analytics for your competitors’ websites, SimilarWeb provides metrics for SEO and PPC keywords, traffic sources, popular pages, and visitor engagement. Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape.

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. Tips for Increasing Your AdWords Quality Score by ClickZ.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. Think AdWords isn’t important? 20% of respondents working with agencies for PPC report being highly satisfied with their program’s performance, compared to 15% who manage pay-per-click programs in-house. years.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? Ways to Leverage Adwords Search Query Reports by PPC Blog. “Image ads (a.k.a.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend by The Daily DEO Blog. ** 5 STARS. ” Or perhaps a maestro of web presence optimization, coordinating the efforts of all of the different experts involved in online presence (PR, SEO, content development, social media, PPC) to maximize total online visibility for a company or brand. ” Which is WPO.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

SEMPO: Social PPC is Giving Google Adwords a Run for Its Money by MediaPost Search Insider Rob Garner reports that “Facebook has rapidly become a top PPC advertising vehicle,” and that advertising on LinkedIn, Twitter and YouTube–while still small compared with search advertising–is growing rapidly. Or that 73% of U.S. And 73% of U.S. Fridays at 4 p.m.

26 Awesome Search Engine Marketing Guides

Webbiquity

deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. 10 ways to get the most from PPC in a small-keyword category by eConsultancy. Google Analytics Reports Every PPC Manager Should Use by PPC Hero. Raised My AdWords Bids and Got LESS Traffic! by PPC Hero. John A.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic. However, only about one out of five marketers in a recent MarketingSherpa survey said that PPC was helpful in generating offline sales, and even fewer believe it improves product reputation. Just 22% decreased spending on PPC ads. Social Media Facts and Stats. Adam T.

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The 5-point plan: how to increase marketing ROI from call conversions

Webbiquity

Google recently announced they are offering this service free for their AdWords users. Having this data means they can fine tune their PPC and SEO campaigns. Integrating call tracking with analytics software like Google Adwords tracking, Adobe SiteCatalyst , or DC Storm can further improve customer understanding and increase the conversion to the right kind of call. Conclusion.

11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads? ABC’s of PPC – A Guide for the Basics! by PPC Hero. PPC Myth Busting!

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Web Presence Optimization Software Review: gShift Labs

Webbiquity

What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). Features. site) is helpful.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# 10 Tips for Advertising on Facebook by PPC Hero. Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. It has half a billion adherents. And it’s become an imperative point of presence for businesses (or has it ?). Always.

Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. by PPC Hero. Find Out!

Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. by Search Engine Land. Digg this!

Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Does PPC advertising help with branding? Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs. Back to the PPC Classroom | A Disciplined Approach To Managing A Client Relationship by PPC News & Opinion. What’s The Real Value of Brand PPC? by Search Engine Journal.

Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

In another excellent piece from iMedia Connection, 10 tips for extending paid search growth , Noah Elkin and Rick Dalton provide tips on how to increase results from paid search, such as expanding your keyword list, optimizing text ads, carefully segmenting keywords and using the AdWords Search Query report to identify negative keywords to add to campaigns. Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily. Never Get Bored With My PPC Tasks Checklist by PPC People. What’s the real optimal cost per lead for your SEM program?

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SEM & SEO & PPC & CTR. Adwords. The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.  For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Sarah Worsham ( @sazbean ).

Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Apples to oranges, right?

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. Bonus Mistake: Not adopting the latest AdWords snippets. adwords ppc paid media semRight? Wrong.

PPC 79

How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]

Hubspot

In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google. “It’s the content that matters, not the format or path to it. In this guide, you’ll learn how to: Use Pay-Per-Click (PPC) ads as a part of a well-rounded inbound marketing campaign. Create your Google AdWords account and set budgets.

PPC 46

7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate

Hubspot

Every AdWords advertiser wants more relevant clicks on their ads. If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns. What Are AdWords Extensions. Why Use AdWord Extensions. Extensions You Should Be Using. in structured snippets. 4) Callout Extensions.

7 AdWords Features You Didn't Know Existed

Hubspot

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Because of this proven consumer behavior, in February 2015, Google AdWords introduced Call-Only Campaigns.

Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Conversely, the more specific your match types and keywords, the more qualified the resulting traffic, and the less money you’ll waste on people whom you never intended to see your PPC ad in the first place. This option is called exact match.

PPC 56

How Google AdWords Works [Infographic]

Hubspot

But that doesn''t mean pay-per-click (PPC) doesn''t have a place in an inbound marketing strategy. PPC can be a great complement to your organic search optimization efforts to help you maximize reach. PPC is one way to help. And i f you''re thinking about incorporating PPC into your marketing strategy, you''re probably thinking about using Google AdWords.

8 Best Practices for Using Google AdWords

Salesfusion

However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. Time to Get Searching.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Ready to take the plunge into Social PPC? Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Twitter. 6. Facebook.

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New Changes Coming to Google Adwords

Vertical Response

Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Check out Search Engine Land and the Adwords Blog to learn more. The post New Changes Coming to Google Adwords appeared first on VR Marketing Blog. Below is a recap to get you up to speed. Google Announces Changes to Exact Match.

How to Upgrade Your B2B Marketing Strategy with AdWords

Hubspot

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit. BONUS TIP: Feel free to have multiple conversion opportunities on your PPC landing pages. PPC Advertising

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. Promoting transparency and trustworthiness.

How to Audit a PPC Account

Fathom

You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Below are eight tips to provide you with the necessary ammunition to learn how to audit a PPC account. Work in a conference room. Ad Extensions.

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9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. PPC campaigns are an effective way to attract B2B leads. PPC Advertisinglink].

PPC 45

How to Build the Best Google AdWords Campaign

Hubspot

Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. Get an AdWords Account. Before you can do anything, you’ll need to visit the AdWords site and sign up for an AdWords account. This is the most important aspect of your AdWords education. PPC EcommerceSet Your Budget.