[Adwords, PPC] Facebook vs AdWords: What’s Right for Your Business?
    Opentopic blog >> disruptiveadvertising.com If you’ve been in PPC advertising for a while, you probably remember the good old days when you could get AdWords clicks for pennies. For early adopters, AdWords changed the way they did business. The traffic was good, the cost was good.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Adwords, PPC] 7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate
    Every AdWords advertiser wants more relevant clicks on their ads. If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns. What Are AdWords Extensions. Why Use AdWord Extensions. Next Steps. Advertising
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Adwords, PPC] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    ” YouTube AdWords, aka TrueView, has the most granular video ad metrics available. “In PPC campaigns, you generally test different ad copy or custom tailor it for specific ad groups and landing pages,” says Ballek. Most YouTube ads do not deliver a measurable ROI for advertisers. That’s a big missed opportunity.”
    [Adwords, PPC] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. PPC AdvertisingSo what’s the problem?
    [Adwords, PPC] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign. That’s not because email is going away any time soon. But direct mail doesn’t have to be a “batch” process.
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Adwords, PPC] Google Performance Summit Recap pt. 1 – Mobile is First Priority
    In this summit, a wide variety of updates were announced, with the most substantial changes happening in the areas of Google Adwords and Google Analytics. Matt Brown, Fathom’s Director of PPC, agrees on this subject, saying “I love that they returned the Tablet bid modifiers. When Google speaks, the marketing world listens.
  • THE POINT  |  WEDNESDAY, MAY 18, 2016
    [Adwords, PPC] Infographic: Top 10 B2B Paid Search Mistakes
    If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Adwords, PPC] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit. PPC AdvertisingNeatly Organize Your Keywords and Ad Groups.
    [Adwords, PPC] Top B2B Website Metrics to Monitor Using Google Analytics
    You can also monitor paid search if your firm is engaged in a pay-per-click (PPC) or Google Adwords campaign. Moz.com and Google Adwords have tools that can help you identify which keywords are the best bets for your site. 6) All Pages. But when you only focus on the number of visits you don’t learn how someone finds your site.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Adwords, PPC] 7 Ways to Get More Value From Your PR Campaigns
    Well worth a quick post, right? 7) Leverage PPC. We’ve touched on how your social media team can help boost your campaign using Facebook Ads, now let’s talk about how the online advertising and PPC guys can join in. When planning this type of strategy, you should lean on a keyword research tool such as Google AdWords to get started.
    [Adwords, PPC] The 12 Best Competitive Intelligence and Benchmarking Tools
    Almost like having access to Google Analytics for your competitors’ websites, SimilarWeb provides metrics for SEO and PPC keywords, traffic sources, popular pages, and visitor engagement. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., Mention.
    [Adwords, PPC] 5 Simple Ways Beginners Can Beat the Competition at PPC
    Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers. Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. Content Marketing
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Adwords, PPC] How to Get More Out of Your Google Adwords Campaigns [Infographic]
    That's why many marketers are choosing to spend a portion of that budget on Google AdWords. How can Google AdWords improve your marketing ROI? Check out the infographic below from SMBclix to learn how Google AdWords can help you get more out of your marketing dollars. PPC Advertising Daily IGSS
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Adwords, PPC] The Ultimate Dictionary of Marketing Terms You Should Know
    When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 70) Pay-per-Click (PPC). PPC ads are used to direct traffic to the advertiser's website, and PPC is used to assess the cost effectiveness and profitability of your paid advertising campaigns.
    [Adwords, PPC] 8 Best Practices for Using Google AdWords
    However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords.
    [Adwords, PPC] Google Removes Sidebar Ads: What It Means for Advertisers
    The removal of the sidebar, which has been a staple location since AdWords’ creation, will certainly shake up results for many differently reasons. Whether it’s SEO or PPC, companies need to look at and review their strategies in order to adapt to these new changes. Goodbye to Sidebar Ads. Prepare for a Bidding Shake-Up. Conclusion.
    [Adwords, PPC] 14 Fortuitous SEO and SEM Stats and Facts
    On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. mere 12% use PPC ads. ( TNW News ). 8. Internet users. Speed thrills.
  • FATHOM  |  MONDAY, FEBRUARY 22, 2016
    [Adwords, PPC] Insights from Google’s BrandHealth Conference: What Mountain View Says About the State of the Healthcare Industry
    Healthcare AdWords content Google ppc Search Engine Optimization seo VideoSeveral of us on the Fathom Healthcare team recently had the opportunity to attend Google’s first BrandHealth conference in Chicago. We’ve attempted to boil down our notes into a few concise points—no easy task! Here’s a few of our key takeaways.
    [Adwords, PPC] CMO-Friendly, CFO-Approved: The Direct Path Approach to Paid Search
    Unfortunately, without proper planning and appropriate set up, AdWords and Bing accounts can get very messy very fast. Click this link for more detailed info on setting up a keyword structure: The “Name That Tune” Approach to PPC ). Paid Search is a crowded and competitive digital marketing channel. Keywords: Less = More.
    [Adwords, PPC] CMO Friendly, CFO Approved: The Direct Path Approach to Paid Search
    Unfortunately, without proper planning and appropriate set up, AdWords and Bing accounts can get very messy very fast. Click this link for more detailed info on setting up a keyword structure: The “Name That Tune” Approach to PPC ). Paid Search is a crowded and competitive digital marketing channel. Keywords: Less = More.
    [Adwords, PPC] Using the New Lead Gen Feature in Facebook
    If you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature. Blog Feed Facebook Paid Social ppcFacebook Lead Ads: How to Get Started. However, this feature is only available on mobile devices.
    [Adwords, PPC] 3 Reasons To Bid On Unprofitable Keywords
    If a potential student clicked on a PPC ad, downloaded enrollment info, and came back to the site a year later to submit an application, the PPC ad wouldn’t get credit and CPA would look higher than it actually is. If you are like most advertisers, cost per acquisition (CPA) is a key element in determining paid search success.
    [Adwords, PPC] 3 Ways to Use Tableau to be a PPC Rockstar
    Working for Fathom, a digital marketing agency, I have access to thousands of data points across dozens of clients within multiple platforms such as Google AdWords, Bing Ads, Google Analytics, Yahoo Gemini and Facebook. The post 3 Ways to Use Tableau to be a PPC Rockstar appeared first on Fathom. Scratch that, I’m a huge data nerd.
    [Adwords, PPC] 3 Ways to Use Customer Behavior History to Predict the Future
    One of your best friends when determining customer behavior predictions is your Google AdWords account. Once the buyers have clicked through from AdWords to a landing page on your site, you can use that information to lay a path from start to purchase. Does that mean you have to wait around to see what a customer’s going to do?
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Adwords, PPC] 10 Things You Should Know as a Paid Search Newbie
    The first time logging into the Google AdWords can be overwhelming. While all of the functions of AdWords may seem hard to conquer, have no fear. Google AdWords is easily manageable after learning just a few tips and tricks. From one PPC newbie to another, here are ten important things you should know. AdWords Tools.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Adwords, PPC] How to Build the Best Google AdWords Campaign
    Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. Get an AdWords Account. Before you can do anything, you’ll need to visit the AdWords site and sign up for an AdWords account. PPC EcommerceHere’s how it’s done.
    [Adwords, PPC] Simplify the Keyword Structure of Your Inherited PPC Account
    Most paid search advertisers have experienced the severe mental pain associated with inheriting messy, unorganized PPC accounts. Let me know the strategies that you have used to organize inherited PPC accounts in the comments section below. The post Simplify the Keyword Structure of Your Inherited PPC Account appeared first on Fathom.
    [Adwords, PPC] 3 Reasons to Use RLSA in Google Shopping
    Blog Feed Consumer brands / Retail e-commerce Digital Advertising AdWords Google AdWords Google Shopping internet marketing Online Marketing Paid Search ppcRemarketing lists for search ads (RLSA) is not a new concept—it has been around since 2013.  Have you started using RLSA for your shopping campaigns?
    [Adwords, PPC] 2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
    Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data. Do you agree that these questions are important?
    [Adwords, PPC] Align AdWords Campaigns With TV & Video
    If you are advertising using TV or video, there are several ways to optimize your AdWords campaigns to align with those TV and video efforts. If your TV flight is targeted around specific times of the day or during certain TV shows, it is crucial that your AdWords campaigns are active during those periods. Ad Scheduling. Keywords.
    [Adwords, PPC] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Interested in Google AdWords? The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify. or maybe that's just me. Haven't started planning your campaign yet? Don't panic. Create an offer. Email Marketing.
    [Adwords, PPC] The Complete Display Ads Overview For B2B Marketers
    To answer this question we’ll rely on Johnathan Dane , CEO and founder of PPC agency, KlientBoost. At the most basic level are marketers who use only Google AdWords to measure performance. AdWords Only Tactic. The dual-tool approach uses marketing automation and AdWords. Use AdWords customer match. Think In Layers.
    [Adwords, PPC] How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
    In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google. “It’s the content that matters, not the format or path to it. In this guide, you’ll learn how to: Use Pay-Per-Click (PPC) ads as a part of a well-rounded inbound marketing campaign. are they?
    [Adwords, PPC] How to Audit a PPC Account
    You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Below are eight tips to provide you with the necessary ammunition to learn how to audit a PPC account.
  • CAPTORA  |  MONDAY, OCTOBER 26, 2015
    [Adwords, PPC] Key SaaS Metrics for Accelerating Growth
    Paid channels (paid search/PPC, advertising and social): Google AdWords, Bing, Yahoo, LinkedIn, retargeting, Twitter, Facebook, etc. Executives love metrics, especially in the technology/Internet space. Metrics equal transparency and proactive improvement across key business metrics. Trials? Demos? Why does this matter? You can do it!
  • FATHOM  |  MONDAY, OCTOBER 26, 2015
    [Adwords, PPC] The “Name that Tune” Approach to PPC Campaigns
    Now that I work in PPC, I have a new game show that I’m hoping could catch on. More than a just new game show idea, there are a couple important reasons why it is essential to limit the number of keywords you use in your PPC campaigns. game +shows +PPC. “game shows about PPC” 10. 1. 0. Better Data. Example #1.
    [Adwords, PPC] Landing Page Boot Camp: 19 Best Practices to Follow
    Install analytics tracking software and then couple these stats with the statistics from your marketing campaign source (such as AdWords or your email program). Oftentimes, when staffing firms invest in marketing campaigns, they toil over perfecting every word, each keyword, and every pixel of a design. What do you want people to do?
    [Adwords, PPC] Why Mobile Advertising Is Critical for B2B Marketers
    Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. It’s Not Just Google AdWords. Our browsing habits and search engine usage has undergone a significant shift over the past decade. Generate App Downloads and Engagement.
  • FATHOM  |  MONDAY, OCTOBER 19, 2015
    [Adwords, PPC] 10 Tips To Improve PPC Performance
    For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts. PPC Tip #2 – Focus On Quality Score.
  • FATHOM  |  FRIDAY, OCTOBER 16, 2015
    [Adwords, PPC] Healthcare Digital Marketing News You Need to Know in October
    Update 4: Google adds Dynamic Callout Extensions to AdWords. What you should know: Callout Extensions have been an Ad Extension in AdWords for just over a year now. If they haven’t, or you aren’t sure, talk to your Account Manager or PPC specialist about Callout extensions. Keep reading below. Why should you care?
  • FATHOM  |  FRIDAY, OCTOBER 9, 2015
    [Adwords, PPC] 10 Common Hospital Paid Advertising Mistakes We See Far Too Often
    Hospitals and/or health systems can be very old school when it comes to pay-per-click (PPC) advertising. It goes without saying how important conversion tracking is to the success of any Adwords or Bing/Yahoo account. Utilizing forms on your PPC landing page is the easiest way to generate leads. See point number two, above.
    [Adwords, PPC] Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
    We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. Bonus Mistake: Not adopting the latest AdWords snippets. Right? Wrong.
    [Adwords, PPC] Lessons Learned From Spending $25 Million Dollars On AdWords
    AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network. One does not simply master Adwords overnight.
    [Adwords, PPC] Pipeline Marketing: A Conversation With Our Partners
    Our founder was working for a large hosting company managing their PPC when he was approached by the C-Level suggesting that he should stop reporting on AdWords Conversions because they didn't align with what they were seeing from opportunities and revenue. We were trusted for NOT having discussions about AdWords Conversions.
    [Adwords, PPC] Benefits of Bidding on Brand Terms
    Unlike organic, PPC ads are a quick way to A/B test your messaging and learn what resonates with customers. You can also utilize your branded PPC campaign to mitigate risks. If any competitors are bidding on your branded terms, that click you thought you were going to get from organic may be “stolen” by a competitor’s PPC ad.
    [Adwords, PPC] Benefits of Bidding on Brand Terms
    Unlike organic, PPC ads are a quick way to A/B test your messaging and learn what resonates with customers. You can also utilize your branded PPC campaign to mitigate risks. If any competitors are bidding on your branded terms, that click you thought you were going to get from organic may be “stolen” by a competitor’s PPC ad.
    [Adwords, PPC] The “Marketing” Guide for Higher Education Content Marketing
    PPC ads/Social) Once they are there it is up to the content of your page to A) Get them to stay B) Answer their questions easily and efficiently and C) Get them to fill out some sort of lead form. If you school is currently engaging with digital marketing in any capacity, chances are that you are running PPC campaigns to some degree.
    [Adwords, PPC] 10 case studies show how web analytics prove ROI
    HARVARD UNIVERSITY : To expand the digital reach of two established schools, Harvard Summer School and Harvard Extension School, Harvard ran a 12-month SEO and PPC campaign. What good is data if you don’t know what to do with it? Who does it well? Here are 10 case studies of companies that used insights from web analytics and drove ROI.
    [Adwords, PPC] Tracking Email Analytics Outside of HubSpot
    The tracking URL above, used in one of our PPC campaigns, allows us to easily track when a visitor arrives to the corresonding landing page via our ad. It is not used in HubSpot but can be used to track PPC ads on platforms like AdWords. As an analyst of sorts, you can imagine why I find this to be such a powerful benefit.
    [Adwords, PPC] Ten tips for a successful landing page
    Blog content optimisation digital content Facebook advertising Google Adwords landing pages mobile UX PPCLanding pages are a vital part of the customer journey – but their importance is often overlooked. Follow our tips to master the mechanics of the landing page and drive your customers towards conversion.
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Adwords, PPC] The 100 Most Expensive Keywords on Google [Infographic]
    With the help of the folks at SEMrush , WebpageFX figured out which keywords have the highest cost-per-click in Google AdWords. SEO PPC Daily IGSSGoogle has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords.
    [Adwords, PPC] 63 Digital Advertising Terms Every Marketer Should Know
    Pay per Click (PPC) : Pricing model where advertisers pay vendors or publishers based on the number of clicks received in a campaign. AdWordsOld Spice’s Choose Your Own Adventure Game ad on Instagram. If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming.
    [Adwords, PPC] How To Illustrate Popular B2B PPC Performance Metrics
    While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. The extended sales cycle we face in B2B online marketing adds to the confusion. Here are three essential metrics. METRIC 1: CLICKS.
    [Adwords, PPC] 9 Frequently Asked Questions About Pay-Per-Click Advertising
    Pay-per-click advertising, or PPC advertising, is a specific type of search engine marketing designed to drive traffic to your website. The top four links, as well as the images inside the box, and the small text that’s underneath it are all considered PPC advertising. 3. What are the benefits of PPC ads? Bing Ads.
    [Adwords, PPC] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    Pay Per Click (PPC). Pay Per Click (or PPC) is a form of advertising where a firm can pay to drive visitors to their website from search engines. Google AdWords is the most popular PPC service. There are a number of details and intricacies that go into setting up effective PPC campaigns. Banner Ads. LinkedIn Ads.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Adwords, PPC] Leverage Your Hospital Ratings from the U.S. News & World Report
    PPC/SEM: Now onto Pay-Per-Click advertising; using PPC is such an easy way to get your new rankings out to the users searching for your health system or care services you provide. Option two is to leverage review extensions in Google AdWords. Today was the official release date of the 2015-2016 U.S. Conclusion: U.S.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Adwords, PPC] Leverage Your Hospital Ratings from the U.S. News & World Report
    PPC/SEM: Now onto Pay-Per-Click advertising; using PPC is such an easy way to get your new rankings out to the users searching for your health system or care services you provide. Option two is to leverage review extensions in Google AdWords. Today was the official release date of the 2015-2016 U.S. Conclusion: U.S.
    [Adwords, PPC] How to Utilize B2B Online Marketing to Promote New Solutions
    Whether paid search is already an channel invested in or not, consider create new campaigns around the audience’s searches and interests through Google AdWords and / or Bing AdCenter. While B2B marketers can instantly showcase new functionality through PPC, remember that the B2B purchasing process is often longer than in the consumer space.
    [Adwords, PPC] The ABC’s of A/B Testing with Adwords
    Lucky for online advertisers, A/B testing in Adwords is now easier than ever. In Adwords head to your settings and find the Experiments Beta section. Online Marketing PPCWe’ve all heard Albert Einstein explain the definition of insanity as “doing the same thing over and over again and expecting different results.” Congrats!
  • THE POINT  |  TUESDAY, JUNE 16, 2015
    [Adwords, PPC] Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
    Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Adapted from the white paper, “Top 10 B2B Paid Search Mistakes – Why Your Google AdWords Campaign Isn’t Working & What to Do About It”. This is referred to as phrase match.
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 15, 2015
    [Adwords, PPC] 3 BIG AdWord Mistakes To Avoid
    Google Adwords is not what you call an easily navigable interface. While recent updates have improved user experience , new PPC marketers are likely to feel inundated logging into Adwords. Please use this tool with caution my fellow PPC friends! B2B Web Strategy Online Marketing PPCBe aware.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 26, 2015
    [Adwords, PPC] What B2B’s Need to Know About The Adwords Live Stream
    May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years. Businesses with thousands of products understand that setting up an Adwords campaign is a huge time commitment. B2B Web Strategy PPC Search Engine MarketingBetter CPA Bidding.
    [Adwords, PPC] How to Use Google Ad Extensions to Boost Visits to Your Retail Store
    Additionally, because you’re giving more information to searchers, they help improve click-through-rates (CTR) and bring down price-per-click (PPC) costs. Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” Click to Call Extensions.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Adwords, PPC] May Brings New Products and Updates from Google
    While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. AdWords #StepInsideAdwords Livestream and New Product Rollout. Goodbye Queries Report. their banners ads.
    [Adwords, PPC] Direct Mail vs. Google Adwords (PPC)
    On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. To be sure, these are two very different types of marketing programs. Apples to oranges, right?
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Adwords, PPC] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    Adgooroo, a PPC competitive spy company, performed a study on the health insurance industry between January through June 2014. This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form.
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Adwords, PPC] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    When we audit and inherit PPC campaigns, we typically see a lot of search queries that are matched with keywords that should not be. If you would like Fathom to take a look at your current AdWords campaigns to see if we can improve them, please do not hesitate to contact us for a free assessment ! Animals. Puppy. Puppies. Kitten.
    [Adwords, PPC] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    This profile focuses on Brad Geddes, a Visible Expert for SEO and PPC marketing. From there, Brad went to work for Google, harnessing his prior training experience to help the company’s advertiser base get up to speed on how to use AdWords. To say that Brad Geddes is a Visible Expert is an understatement. His biggest challenge?
    [Adwords, PPC] Visible Expert Profile: How Marketing Specialist Brad Geddes Transformed Visibility into Success
    This profile focuses on Brad Geddes, a Visible Expert for SEO and PPC marketing. From there, Brad went to work for Google, harnessing his prior training experience to help the company’s advertiser base get up to speed on how to use AdWords. To say that Brad Geddes is a Visible Expert is an understatement. His biggest challenge?
  • FATHOM  |  FRIDAY, APRIL 17, 2015
    [Adwords, PPC] Are You Advertising Your Urgent Care Clinics Online?
    One of the newest paid advertising trends Fathom Healthcare has noticed is the investment in advertising of urgent care centers online using pay-per-click (PPC) advertising. Lastly, Google AdWords and Bing ads have made it extremely easy for advertisements to connect with new patients via their click-to-call feature on mobile devices.
  • FATHOM  |  THURSDAY, APRIL 16, 2015
    [Adwords, PPC] VIPPS Certification and Paid Search for Health Systems and Hospitals
    Google AdWords has recently disapproved some of our health systems’ ads on the grounds of not having a VIPPS Certification and a link in the footer of their website to their pharmacy page. ” So, how do you know if your AdWords account has been dinged by this pharmacy-related issue? So, what does VIPPS stand for? Ha, yeah right!
    [Adwords, PPC] Healthy Habits For Optimizing Your PPC Campaign
    As a PPC Specialist, I recognize that a cohesive strategy is key – Therefore, I decided to apply the same method I use to trim overgrown PPC campaigns at home. One of the most impressive tools in Adwords is the Experiment setting. PPC Search Engine Marketing Trim down before you scale . Cut the fat before you scale.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Adwords, PPC] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
    In our analysis of thousands of AdWords accounts with $3 billion in annualized spend, we discovered that across industries and verticals, exceptional advertisers are converting at two to three times the average. Take a look at this data from PPC Hero : Image Credit: PPC Hero. You might find they pay off in a big way.
    [Adwords, PPC] Marketing Mathematics: Why You Need to Invest in Website Engagement
    For example, if you’re launching a PPC campaign, the first step is to check Adwords for monthly searches using your chosen keyword. Here’s the information you have: One team member is dedicated to PPC, SEO, and the website, while another is focused on lead nurturing, email and content. The Web as a Strategic Channel.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Adwords, PPC] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. Content Marketing Institute recently released its annual Manufacturing Marketing Trends report. 
    [Adwords, PPC] How PeopleHR Found the Right Marketing Automation Vendor
    In fact, the marketing team at PeopleHR has had a great deal of success using channels like Google AdWords, pay-per-click (PPC), and other search marketing and content syndication activities to attract new prospects. Finding the best marketing automation vendor for your business can be a difficult proposition. Real-Time Response.
    [Adwords, PPC] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    PPC/AdWords :  There is a reason Google is a multi-billion dollar company; everyone Googles.  Learning the basics of search engine optimization (SEO) and pay-per-click advertising (PPC) and getting your feet wet with Google’s AdWords advertising platform can help lay the foundation for understanding inbound marketing techniques.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Adwords, PPC] 5 Landing Page A/B Tests (And Their Surprising Results)
    With the rise of Google Adwords came the importance of relevancy between ad copy and landing page copy. What Version A does do well though is tie the landing page in with the PPC ad that drove the user there in the first place. Intuition is a powerful and often unexplainable phenomenon of human nature. How about a combination of both.
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Adwords, PPC] How Much Do Hospitals Spend on Google AdWords?
    health systems and hospitals that conducted Google AdWords advertising with Fathom in 2014. The post How Much Do Hospitals Spend on Google AdWords? Healthcare Online Advertising / SEM / Display healthcare marketing ppc SEM As a follow-up from my previous post “ How Much Should Health Systems Spend on Search Advertising ?
    [Adwords, PPC] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    Google’s keyword planner is useful to find suggestions for keywords; you’ll need an AdWords account to use it, but those are free. Those meta description tags will be seen right next to that precious PPC ad copy. Your meta descriptions are competing against PPC copy, so make them count. Unread. Unshared. Unprofitable. Got it?
    [Adwords, PPC] 5 Ways to Use Paid Search & SEO Together
    Use your Adwords tools to determine if the traffic volume is worth the cost. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Get Content Ideas.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Adwords, PPC] 10 Analytics Red Flags All Marketers Should Look Out For
    The HubSpot COS is very mobile friendly, but you should checkout the conversion path from Google to Blog to Landing Page to Thank You page and make sure that the entire content stream is very mobile friendly. 6) PPC Cost Per Lead: It''s easy to turn on PPC and then forget about it. Competitors can start up a PPC campaign overnight.
    [Adwords, PPC] A PPC Optimization Checklist for the B2B Marketer
    Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.
    [Adwords, PPC] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
    Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.” The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. And so on.
    [Adwords, PPC] 5 Things Mardi Gras and Banner Ads Have in Common
    Within Google Adwords alone there are millions of available ad spaces, but if you want meaningful impressions you need to manage your placements. Lead Generation Online Marketing PPC The endless fight. Floats and ads share the same dilemma – how do we attract more eyeballs?  Bold design. It’s all about placement.
    [Adwords, PPC] Seven Expert Google Analytics Guides
    ” 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results by Search Engine Watch. Advertisers can use this information, for example, to build personas or optimize targeting in AdWords.” Image credit: iMedia Connection. What if they did use 20%, or 50%, or more of what the tool can provide?
    [Adwords, PPC] How PeopleHR Went From Lead Overload to Record-Setting Revenue
    They’ve been using channels like Google AdWords, PPC, and other SEM and content syndication activities to attract new prospects. Like many other teams in organizations today, Human Resources (HR) is becoming more automated and data-driven. This forward-thinking company has been experiencing phenomenal growth. Lead Overload.
    [Adwords, PPC] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. All questions should start with the PPC budget. There are nearly endless targeting options, social extensions, and platform choices in which to serve PPC ads.
    [Adwords, PPC] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    Just like Olivia, expert online marketers have a sixth sense. A gut alarm will sound as soon as our eyes hit a poorly designed website, un-optimized content, or an inefficient Adwords account. At eMagine, we have a group of sharp, persistent, ambitious B2B marketers who specialize in SEO, PPC, and social media. finest problem-fixers.
    [Adwords, PPC] Top 10 B2B Inbound Marketing Predictions for 2015
    Google recently announced changes to AdWords for Video reports, with the performance and engagement dashboard now offering insight on both paid and organic video performance. Traditional PPC Evolves. One of the best things about PPC is the amount of direct control you have over all aspects of your campaign. SEO: Alive and Well.
    [Adwords, PPC] Why You Should be Using Product Listing Ads Right Now
    It’s also good if you don’t have high organic or PPC (Pay-Per-Click) rankings. You can show image ads specifically for what consumers are looking for versus a text PPC ad or an online display ad that may be more general. How do they work work?  . As an advertiser, you bid for a chance to to be shown in that search query.
    [Adwords, PPC] eMagine Employee Spotlight: Leah Yount
    This month we will be featuring our PPC Specialist, Leah Yount, who has been with the eMagine Digital Marketing team for over a year. In your own words, what is your job description? I am a B2B PPC gladiator. I put clients at ease by breaking down how and where they should spend ad dollars. I am a hunting guide in the thorny PPC forest.
    [Adwords, PPC] 2015 Resolution: Google Analytics IQ & Adwords Certification
    When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. eMagine is a Google Partner, meaning, that at least two members of our Digital Marketing team have passed two different Adwords exams. Get Certified!
    [Adwords, PPC] KoMarketing Year in Review: Our Top Posts from 2014
    ValueTrack Parameters For Better AdWords Campaign Data – Joe Vivolo offers a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important. As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. Congratulations Ryan !
    [Adwords, PPC] Why Every Industrial Marketing Plans Needs PPC
    PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. PPC stands for ‘pay-per-click’. As if accountable advertising wasn’t good enough, PPC offers another closely-related benefit. B2B / Technology Manufacturing b2b ppc Bing Ads Google AdWords ppc
    [Adwords, PPC] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword.
    [Adwords, PPC] Which Marketing Software Applications Matter to B2B Marketers?
    PPC was ranked next, with marketing automation following after that. Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. But this proliferation of tools also means that marketers are continually dealing with more types of technology. Turning Up the Volume: These Go to Eleven.
    [Adwords, PPC] 4 Reasons Why You’re Losing Advertising Dollars
    Lots of folks succumb to the lure of making money with high search engine rankings, and AdSense, AdWords and other ad networks. That captures all their activity (emails, PPC ads, articles, videos, downloads, calls-to-action, etc.). Everywhere you turn another new publication shows up online. video, programmatic, etc.) Media
    [Adwords, PPC] How to Find the Best Keywords for Optimizing Your Website Content
    This is also a helpful exercise to start understanding how the search engine is thinking about certain words and what words are being associated with one another. 3) Google Adwords Keyword Planner. The Google Adwords Keyword Planner is where most webmasters start their more in-depth research. On Google+ or LinkedIn?
    [Adwords, PPC] The Ultimate 2015 SEO Redesign Checklist
    If your goal is to rank organically on Google for keywords that have a plethora of search (rather than paying for each visit via PPC), then writing a plethora of GREAT content is where you need to start. If you’re planning on a website redesign heading into the new year, read on! hl=en. hl=en and Bing following these instructions: [link].
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