• MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Adwords, PPC] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    PPC/AdWords :  There is a reason Google is a multi-billion dollar company; everyone Googles.  Learning the basics of search engine optimization (SEO) and pay-per-click advertising (PPC) and getting your feet wet with Google’s AdWords advertising platform can help lay the foundation for understanding inbound marketing techniques.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Adwords, PPC] 5 Landing Page A/B Tests (And Their Surprising Results)
    With the rise of Google Adwords came the importance of relevancy between ad copy and landing page copy. What Version A does do well though is tie the landing page in with the PPC ad that drove the user there in the first place. 'Intuition is a powerful and often unexplainable phenomenon of human nature. How about a combination of both.
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Adwords, PPC] How Much Do Hospitals Spend on Google AdWords?
    health systems and hospitals that conducted Google AdWords advertising with Fathom in 2014. The post How Much Do Hospitals Spend on Google AdWords? Healthcare Online Advertising / SEM / Display healthcare marketing ppc SEM 'As a follow-up from my previous post “ How Much Should Health Systems Spend on Search Advertising ?
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Adwords, PPC] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    Google’s keyword planner is useful to find suggestions for keywords; you’ll need an AdWords account to use it, but those are free. Those meta description tags will be seen right next to that precious PPC ad copy. Your meta descriptions are competing against PPC copy, so make them count. Unread. Unshared. Unprofitable. Got it?
  • BLOG MY CALLS  |  TUESDAY, MARCH 17, 2015
    [Adwords, PPC] 7 Free Keyword Research Tools for Marketers
    Whether these goals are tied to SEO or PPC efforts, the process should begin with thorough keyword research. This tool is one of the most commonly used for keyword research, especially when it comes to PPC campaigns. AdWords Search Terms. Google’s Keyword Planner. Google Autocomplete. Keyword Tool. Übersuggest. WordStream.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 17, 2015
    [Adwords, PPC] 5 Ways to Use Paid Search & SEO Together
    Use your Adwords tools to determine if the traffic volume is worth the cost. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp 'Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Get Content Ideas.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Adwords, PPC] 10 Analytics Red Flags All Marketers Should Look Out For
    6) PPC Cost Per Lead: It''s easy to turn on PPC and then forget about it. In a good inbound strategy, PPC helps to get traffic while you wait for blogging and content writing to boost your organic rankings. There comes a point though when PPC just isn''t worth it. Competitors can start up a PPC campaign overnight.
  • BLOG MY CALLS  |  THURSDAY, MARCH 5, 2015
    [Adwords, PPC] 3 Reasons Call Tracking is a Perfect Match for PPC Agencies
    'The marriage between call tracking and PPC agencies is a beautiful thing. However, not all PPC marketers have tapped into the perks of this relationship. When call tracking is associated with your PPC campaigns, it gives you the ability to track the precise number of phone calls that are being generated by your PPC ads.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Adwords, PPC] A PPC Optimization Checklist for the B2B Marketer
    Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. B2B PPC Optimization Checklist. Some PPC managers recommend the utilization of multiple AdWords campaigns.
  • THE POINT  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords, PPC] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
    Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.” 'The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Adwords, PPC] The Ultimate Mobile Marketing Achievement [195 Words]
    Whether a customer connects with your business via local search, coupon, PPC, banner or text message -- it all takes place on their smartphone. For example, Google AdWords mobile campaigns require a phone number to appear in the ad. 'What is the objective of every mobile marketer? There are several reasons for this. Read More.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 18, 2015
    [Adwords, PPC] 5 Things Mardi Gras and Banner Ads Have in Common
    Within Google Adwords alone there are millions of available ad spaces, but if you want meaningful impressions you need to manage your placements. Lead Generation Online Marketing PPC The endless fight. Floats and ads share the same dilemma – how do we attract more eyeballs?  Bold design. It’s all about placement.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Adwords, PPC] Seven Expert Google Analytics Guides
    ” 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results by Search Engine Watch. Advertisers can use this information, for example, to build personas or optimize targeting in AdWords.” Image credit: iMedia Connection. What if they did use 20%, or 50%, or more of what the tool can provide?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Adwords, PPC] How PeopleHR Went From Lead Overload to Record-Setting Revenue
    They’ve been using channels like Google AdWords, PPC, and other SEM and content syndication activities to attract new prospects. 'Like many other teams in organizations today, Human Resources (HR) is becoming more automated and data-driven. This forward-thinking company has been experiencing phenomenal growth. Lead Overload.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Adwords, PPC] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. All questions should start with the PPC budget. There are nearly endless targeting options, social extensions, and platform choices in which to serve PPC ads.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Adwords, PPC] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    gut alarm will sound as soon as our eyes hit a poorly designed website, un-optimized content, or an inefficient Adwords account. At eMagine, we have a group of sharp, persistent, ambitious B2B marketers who specialize in SEO, PPC, and social media. finest problem-fixers. Stay above the fray. Listen to your gut. Want better ROI?
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Adwords, PPC] Top 10 B2B Inbound Marketing Predictions for 2015
    Google recently announced changes to AdWords for Video reports, with the performance and engagement dashboard now offering insight on both paid and organic video performance. Traditional PPC Evolves. One of the best things about PPC is the amount of direct control you have over all aspects of your campaign. SEO: Alive and Well.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Adwords, PPC] Why You Should be Using Product Listing Ads Right Now
    It’s also good if you don’t have high organic or PPC (Pay-Per-Click) rankings. You can show image ads specifically for what consumers are looking for versus a text PPC ad or an online display ad that may be more general. How do they work work?  . As an advertiser, you bid for a chance to to be shown in that search query.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 5, 2015
    [Adwords, PPC] eMagine Employee Spotlight: Leah Yount
    This month we will be featuring our PPC Specialist, Leah Yount, who has been with the eMagine Digital Marketing team for over a year. am a B2B PPC gladiator. am a hunting guide in the thorny PPC forest. love brainstorming with clients and exposing them to all the options available with Google, Bing, and Social PPC
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 31, 2014
    [Adwords, PPC] 2015 Resolution: Google Analytics IQ & Adwords Certification
    When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. eMagine is a Google Partner, meaning, that at least two members of our Digital Marketing team have passed two different Adwords exams. Get Certified!
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Adwords, PPC] Four Key Questions to Address in Strategizing for 2015 Search Marketing
    Did the money spent on Google AdWords generate leads and new accounts? 'It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. These exercises can be time consuming and, in some ways, tedious; but they are pertinent to a successful search marketing strategy.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 22, 2014
    [Adwords, PPC] KoMarketing Year in Review: Our Top Posts from 2014
    ValueTrack Parameters For Better AdWords Campaign Data – Joe Vivolo offers a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important. 'As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. Congratulations Ryan !
  • FATHOM  |  TUESDAY, DECEMBER 16, 2014
    [Adwords, PPC] Why Every Industrial Marketing Plans Needs PPC
    'PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. PPC stands for ‘pay-per-click’. As if accountable advertising wasn’t good enough, PPC offers another closely-related benefit. B2B / Technology Manufacturing b2b ppc Bing Ads Google AdWords ppc
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Adwords, PPC] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    'As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Adwords, PPC] Keywords: The Foundation of Your PPC Campaign
    There is no shortage of opportunities for miscalculations, false steps and oversights when it comes to running an AdWords campaign. One of the most overlooked aspects of a successful PPC campaign involves the proper use of keywords. Executing a PPC campaign without the appropriate research is a practically worthless venture.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Adwords, PPC] Which Marketing Software Applications Matter to B2B Marketers?
    PPC was ranked next, with marketing automation following after that. 'Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. But this proliferation of tools also means that marketers are continually dealing with more types of technology. Turning Up the Volume: These Go to Eleven.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Adwords, PPC] 4 Reasons Why You’re Losing Advertising Dollars
    Lots of folks succumb to the lure of making money with high search engine rankings, and AdSense, AdWords and other ad networks. That captures all their activity (emails, PPC ads, articles, videos, downloads, calls-to-action, etc.). 'Everywhere you turn another new publication shows up online. video, programmatic, etc.) Media
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Adwords, PPC] Top 5 Tools for Enterprise Marketing Teams
    Raven Tools or Moz for SEO As a search marketer my favorite tools are usually SEO or PPC related. could write an entire blog post about SEO and PPC tools I love. Raven isn’t strictly for SEO either: it provides marketers with a comprehensive look at their content, social, and PPC metrics all in one dashboard. General
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Adwords, PPC] How to Find the Best Keywords for Optimizing Your Website Content
    3) Google Adwords Keyword Planner. The Google Adwords Keyword Planner is where most webmasters start their more in-depth research. ” Unless you are putting together a pay-per-click (PPC) campaign, the only truly useful information presented here are the suggestions and the average monthly searches. 1) Google Auto-Populate.
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Adwords, PPC] The Ultimate 2015 SEO Redesign Checklist
    If your goal is to rank organically on Google for keywords that have a plethora of search (rather than paying for each visit via PPC), then writing a plethora of GREAT content is where you need to start. 'If you’re planning on a website redesign heading into the new year, read on! of the top 10 million websites online using the tool today.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 30, 2014
    [Adwords, PPC] 4 Steps to Prep Your Search Engine Marketing for the Holidays
    Additionally, make sure to use everything that Adwords and Bing Ad center have to offer. Holiday Non-Profit Marketing Resources SEO/SEM holiday ppc holiday search engine marketing holiday sem online marketing paid search PPC search engine marketing SEM 'October marks the beginning of holiday season for many businesses.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Adwords, PPC] How to Design Content Remarketing Campaigns That Actually Work
    To define an audience, create a new remarketing list in Google AdWords. Another creative remarketing strategy for content marketers is to define audience categories in Google AdWords based on the different post categories in your blog. Content Marketers Are Fabulous PPC Marketers. Getting Started With Remarketing. So, be bold!
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Adwords, PPC] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    'It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Ready to take the plunge into Social PPC? Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Billion with Google in 2013. Twitter.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Adwords, PPC] 26 Awesome Search Engine Marketing Guides
    deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. 10 ways to get the most from PPC in a small-keyword category by eConsultancy. Google Analytics Reports Every PPC Manager Should Use by PPC Hero. by PPC Hero. John A.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Adwords, PPC] The 5-point plan: how to increase marketing ROI from call conversions
    Google recently announced they are offering this service free for their AdWords users. Having this data means they can fine tune their PPC and SEO campaigns. Mobile Marketing Search Engine Marketing Web Analytics call tracking Google AdWords mobile marketing 'Guest post by Luke Rees. Click-to-call tracking. Customer acquisition.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Adwords, PPC] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. 'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Adwords, PPC] New Changes Coming to Google Adwords
    'Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Check out Search Engine Land and the Adwords Blog to learn more. The post New Changes Coming to Google Adwords appeared first on VR Marketing Blog. © 2014, VR Marketing Blog.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Adwords, PPC] SMX East 2014 Preview: Competitive Research for SEO
    It can show you if your competitor is engaging in SEO, PPC, retargeting, testing, etc., Adwords. 'In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. So how did they do it?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Adwords, PPC] How Google AdWords Works [Infographic]
    But that doesn''t mean pay-per-click (PPC) doesn''t have a place in an inbound marketing strategy. PPC can be a great complement to your organic search optimization efforts to help you maximize reach. PPC is one way to help. Ready to get started with Google AdWords? bakery boston").
  • E-STORM  |  THURSDAY, AUGUST 28, 2014
    [Adwords, PPC] Google AdWords Announces Universal Close Variant Keyword Matching
    Online Marketing Paid Search Adwords close variant google keywords match type match types PPC SEM 'Google recently announced that close variant keyword matching will be applied universally to all match types starting in September. Close variant matching has since been the default […].
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Adwords, PPC] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    The first is on AdWords through the content network using display ads or on mobile apps. As I mentioned above, remarketing through Google AdWords is somewhat limited – you cannot segment the ads users see based on the web pages they visited on your site. 'Did you know that 98% of visitors leave your site before converting? AdRoll.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Adwords, PPC] Does mobile search work for your business?
    Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. Mobile Marketing Search Marketing Google pay-per-click Pay-Per-Click Advertising ppc search Search Engine Marketing search marketing Which begs the question: does mobile search work? The answer unequivocally is yes.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Adwords, PPC] Top 6 Essential SEO Elements for Marketers New to SEO
    Once you have your starting list of 10-20 solid keywords, sign up for a Google AdWords account (if you arent already running on this network). To learn more about call tracking and how it relates to SEO and PPC, download the eBook  Marketers Guide to Call Tracking for Google SEO and PPC . Easier said than done.
  • FATHOM  |  THURSDAY, JULY 31, 2014
    [Adwords, PPC] PPC for Higher Ed on a Budget:
    They want to know which engines they should run on; what’s new in the world of paid search, PPC, SEM (or whatever the kids are calling it these days); and what they should do. It might sound generic, but usually this opens the gateway to a lengthy conversion about how to prioritize PPC spend and how to get the best ROI from paid search.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Adwords, PPC] Why Keyword Level Call Tracking?
    Well, according to a recent Hanapin Marketing report 83 percent of marketing professionals are optimistic about their paid search campaigns, and 72 percent plan to spend more on PPC bids than they did in 2013. In fact, marketers are increasing their spend on a number of keyword-relevant initiatives this year including: 73% Google AdWords.
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Adwords, PPC] Paid Search & The Truven 15 Top Health Systems
    'As a follow-up to our recent publication, Social Media Benchmarks for Health Systems , we wanted to take a look at how the same health systems are using pay-per-click (PPC) advertising. We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)?
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Adwords, PPC] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    'In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. What has your experience been like with Baidu PPC management?
  • FATHOM  |  THURSDAY, JULY 3, 2014
    [Adwords, PPC] PPC Budget Forecasting on the Fly
    We have extra budget and would love to see what the numbers would look like if we spent it in PPC. In fact, all you really need is AdWords. Once in AdWords, you’ll want to make sure to add both ‘impression share’ and ‘lost impression share (budget)’ columns. The post PPC Budget Forecasting on the Fly appeared first on Fathom.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Adwords, PPC] Get a Leg Up On Local Search with Call Tracking
    Marketers focused on local search will tell you that between regular product updates, changes to search engine algorithms, the constant changes in PPC bidding, and the increasing number of mobile devices in use, it is hard to stay ahead of the curve. One common answer is with Google Analytics and Google AdWords. PPC ad. Voice.
  • FATHOM  |  MONDAY, JUNE 23, 2014
    [Adwords, PPC] 3 Tips for Hospitals To Fuel Content Marketing with SEM Data
    'As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Specifically, I want to discuss 3 ways to use PPC search queries to help support these common marketing challenges. Share PPC Keyword Data to Guide SEO. Use PPC Search Queries/Google Suggest to Identify PR Challenges.
  • FATHOM  |  WEDNESDAY, JUNE 18, 2014
    [Adwords, PPC] Know Thy Competitor: Using Adwords Auction Tool to Assess Competition
    Luckily in pay-per-click (PPC) advertising Google Adwords has a fantastic tool to help you know your enemy, aka competitors. Along with the list of competitors, Adwords shows you: Impression Share – This is how often your competitor appeared when someone searched for a term you yourself are bidding on. The Auction Report! Great!
  • MARKETING ACTION  |  TUESDAY, JUNE 17, 2014
    [Adwords, PPC] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    Our friend and AdWords expert Perry Marshall calls this understanding the Happy Juice Principle. I’m going to tell you a secret a lot of PPC marketers don’t want you to know (but you probably suspect). Content Marketing PPC And there’s a lot of noise! It’s incredibly daunting for marketers. Ready for it?
  • BLOG MY CALLS  |  THURSDAY, JUNE 12, 2014
    [Adwords, PPC] Everything You Need to Know About AdWords and Call Tracking in 147 Words
    'The most common call tracking use case is tracking the effectiveness of AdWords campaigns. Studies have found that marketers are missing about 30% of the revenue generated from AdWords campaigns simply because they''re not tracking phone calls. call tracking PPC Adwords Google
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Adwords, PPC] 8 ValueTrack Parameters For Better AdWords Campaign Data
    'ValueTrack is an easy-to-use AdWords URL-tagging feature. Here is a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important: {matchtype}. You can use this information to fine-tune your campaigns and settings for better performance. Why is it important?
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 29, 2014
    [Adwords, PPC] Google Recognizes Importance of Phone Calls, But There’s Still a Missing Piece
    'Google recently posted a blog about the new ability they are offering users: the ability to look a little deeper into the data from calls placed to AdWords mobile click-to-call ads in Google search. In fact,  over 40 million calls  are made directly to businesses from Google ads each month and that number is growing.”. But don’t stop there.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Adwords, PPC] How to Import Offline Conversions Into Google AdWords
    'Google’s “Step Inside AdWords” announcement brought new features and more depth to the Google AdWords platform. This tool helps marketers have a better understanding of the true ROI of their AdWords campaigns by enabling them to import offline conversions such as in-store visits or phone calls into their accounts.
  • BLOG MY CALLS  |  THURSDAY, MAY 15, 2014
    [Adwords, PPC] [Debate] Should You Stop Spending Money on AdWords?
    'So maybe AdWords isn''t working for you. Maybe AdWords is a massive money pit that depletes your resources faster than a house full of children. Should you give up on AdWords? Is it possible that AdWords will help your branding even if your CPL is high? Don''t ignore calls from PPC. What are you to do? Right?
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Adwords, PPC] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    'Download Free Hospital PPC Study. In most cases, the service-line marketing manager represents the interests of the business line, but still needs approval from specific physicians and other stakeholders to launch new PPC or display campaigns. Healthcare Online Advertising / SEM / Display AdWords healthcare marketing HIPAA ppc
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Adwords, PPC] Hero Conference 2014: Key Learnings in Paid Search
    have attended several conferences in the past including SES and SMX Advanced; however, this was the first event that I’ve attended which was 100% PPC. The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Adwords, PPC] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content. by Forbes.
  • HUBSPOT  |  SUNDAY, APRIL 27, 2014
    [Adwords, PPC] More Google Encryption, Twitter's New Layout & Other Updates From April
    Google''s Keyword Encryption Coming to PPC Data Near You. In 2013, Google encrypted keyword data for organic search, but left AdWords keyword data untouched. Now, it seems that Google will soon start to encrypting AdWords keyword data for all third party platforms. 'Well folks, the end of April is here. It’s crunch time.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Adwords, PPC] A Tour through the New Facebook Ads Manager
    Marketers with knowledge of the Google AdWords’ organizational structure will find this update familiar. Once again, Facebook has taken a page out of Google AdWords’ book and has allowed users to create customizable reports. 'Recently, Facebook began rolling out its new and improved advertising dashboard. Budgets Tied to Ad Sets.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Adwords, PPC] The importance of knowing what competitors spend on SEM
    One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share? Eye-opening, right?
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Adwords, PPC] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Will we integrate our statistics with other analytics sources such as Google Analytics or Google Adwords? The information can be applied to track performance of PPC ads, conduct A/B testing, identify lead-generating keywords, and even measure call length when compared to sales outcomes. 'Quick review: phone calls matter ! In 2012, U.S.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Adwords, PPC] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Will we integrate our statistics with other analytics sources such as Google Analytics or Google Adwords? The information can be applied to track performance of PPC ads, conduct A/B testing, identify lead-generating keywords, and even measure call length when compared to sales outcomes. 'Quick review: phone calls matter ! In 2012, U.S.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Adwords, PPC] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Will we integrate our statistics with other analytics sources such as Google Analytics or Google Adwords? The information can be applied to track performance of PPC ads, conduct A/B testing, identify lead-generating keywords, and even measure call length when compared to sales outcomes. 'Quick review: phone calls matter ! In 2012, U.S.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Adwords, PPC] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    The user’s search query will only pass into AdWords and will not pass to other third party software providers. Keyword data and full search string data will still be available to all customers inside of Google Analytics and Google AdWords, assuming that you have linked your Analytics and AdWords accounts.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Adwords, PPC] Google's Keyword Encryption Coming to PPC Data Near You
    They encrypted keyword data for organic search , but left AdWords keyword data untouched. According to sources at Search Engine Land and Gergich & Co , Google''s going to start encrypting AdWords keyword data -- though Google did not confirm these reports. Google AdWords reports should remain unaffected. Bummed?
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Adwords, PPC] 4 Ways to Reduce Campaign Costs With Call Tracking
    1) Use Call Tracking for AdWords. We''ve written fairly extensively on using c all tracking for PPC --specifically AdWords--efforts. We won''t get too deep in the weeds here, but here are some examples: - Use call tracking to determine if AdWords is generating more calls than organic search. 2) Track Call Conversion Data.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Adwords, PPC] 7 SEO Myths Marketers Should Know
    If you spend more in Adwords you get better search rankings. If you’re interested in SEO you’re probably taking advantage of PPC as well. But don’t get caught up thinking your Adwords dollars are helping your organic rankings; they aren’t. '“Myths are a waste of time. They prevent progression” – Barbra Streisand. SEO is dead.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Adwords, PPC] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. tips to improve Google AdWords marketing. AdWords PPC
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Adwords, PPC] Completely Preventable Ways You're Sabotaging Landing Page Conversions
    We offered a free PPC software trial but our conversion rates told us it just wasn''t a compelling offer. We added a form field on our landing page that simply asked prospects where they needed help and thanks to their feedback, decided to offer a free PPC health report from our AdWords Grader instead. Why does this happen?
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Adwords, PPC] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. Healthcare Online Advertising / SEM / Display AdWords National Doctors Day ppc per click! appeared first on Fathom.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 26, 2014
    [Adwords, PPC] Use Google Automation Tools to Make Your PPC Ads More Efficient
    'Ever wish you could schedule your pay per click (PPC) ads early in the morning for a new promotion? We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords. Worried about maintaining the top position? Sign up for the free  VR Buzz.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 19, 2014
    [Adwords, PPC] 5 Ways to Generate More Phone Calls
    When you''re doing PPC, include a phone number in the text of the ad. Phone numbers can actually appear via a call extension within Google Adwords. 'Over the last several months 18% of our total inbound sales inquiry phone calls have ended up subscribing to LogMyCalls. That''s an incredibly high percentage. It''s established data.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 13, 2014
    [Adwords, PPC] 5 Key Considerations for Setting Up a Baidu PPC Account
    Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. B2B marketers looking to set up a Baidu PPC account should take the following 5 points into consideration: Baidu Divisions and Resellers Only Accept Local Clients. This is called becoming a “Key Account Client.” Sign a Contract.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 11, 2014
    [Adwords, PPC] Content and Pay Per Click – Using them Together for Success
    In this post, we discuss ways you can get even more out of the content you’re already producing by using it in conjunction with Pay Per Click (PPC) ads. Placing PPC Ads on Your  YouTube Videos. You can actually place PPC ads right over your videos. How do you use content for your PPC campaigns? All rights reserved.
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Adwords, PPC] 3 Ways Your Manufacturing Company Should Use PPC
    'Paying for space on search engines goes by many different names: pay-per-click (PPC), paid search, search engine marketing. You can create a campaign in Google AdWords and start sending traffic to your site within a few hours. The post 3 Ways Your Manufacturing Company Should Use PPC appeared first on Fathom. isn’t.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Adwords, PPC] Unicorn DNA: What All the Best AdWords Advertisers Have in Common
    As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. What does it take to be an AdWords unicorn?
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Adwords, PPC] Introducing Google ‘Location Groups’ in AdWords
    The post Introducing Google ‘Location Groups’ in AdWords appeared first on Fathom. Online Advertising / SEM / Display AdWords Google Location Groups ppc SEM Companies try to either focus on being a low-cost leader (i.e. Wal-Mart) or on differentiation (i.e. Ferrari) to gain a competitive advantage. Here are some examples (i.e.
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Adwords, PPC] Introducing Google ‘Location Groups’ in AdWords
    The post Introducing Google ‘Location Groups’ in AdWords appeared first on Fathom. Online Advertising/SEM/Display AdWords Google Location Groups ppc SEM Companies try to either focus on being a low-cost leader (i.e. Wal-Mart) or on differentiation (i.e. Ferrari) to gain a competitive advantage. Here are some examples (i.e.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Adwords, PPC] Digital Marketing Glossary, Part 1
    AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. 'Guilty as charged. read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” This glossary is a first draft, and we invite your feedback. Here’s Part 1, A through D. The Email Experience Council ).
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords, PPC] PPC for Startup Marketers: An Introductory Guide
    'For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. How much do we want to spend monthly on PPC? Thinking of using PPC in your startup marketing?
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords, PPC] 4 Advanced PPC Metrics We Can Extract
    'Most marketers know by now that call tracking data is critical for a full understanding of AdWords metrics. Failing to get credit for phone calls AdWords produces is a devastating mistake. Those things are, you know, relatively important (especially if your AdWords spend is high). These metrics will improve your ROI.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Adwords, PPC] Hinge’s Fab Five: January 2014
    This is an interesting article for businesses that are running pay-per-click (PPC) campaigns. Short and to the point, this post brings to light how to optimize your PPC campaigns for metrics like cost per lead (CPL) and conversion rates with step-by-step instructions for use in Google AdWords and your Bing account. Enjoy!
  • FATHOM  |  TUESDAY, FEBRUARY 4, 2014
    [Adwords, PPC] How to Use The Search Monitor in Higher Education Advertising
    As you can see from the AdWords Trademark Policy Google will investigate and may restrict the use of a trademark term within ad text. Education Industry Online Advertising/SEM/Display higher education Paid Search ppc SEM the search monitor It’s a risk to not utilize the tool to its fullest potential. Why does this matter? Simple.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Adwords, PPC] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    'Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. While shopping campaigns are integrated with Google AdWords, they do have some unique challenges (and benefits) that are different from most traditional text PPC campaigns.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Adwords, PPC] 2014 Trends in Digital Marketing
    Content marketing, social media, SEO, PPC, analytics, mobile, and call tracking are just a few channels that are going to receive significant attention (and budget) in 2014. PPC and Content Marketing Go Hand in Hand. Call tracking works for every platform, including content marketing, social media, PPC…you get the picture.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Adwords, PPC] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Since then, a lot has changed in the PPC world. In all, this tactic generated 42 leads, and a significant portion was even qualified.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Adwords, PPC] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
    Channel #6: PPC. When you think of PPC, the first thing that comes to mind may be Google AdWords. However, there is a lot more that you can do with PPC, especially on social. We already talked about the importance of segmentation, and the same applies when you''re doing PPC. Great! Email? Social? Landing pages?
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Adwords, PPC] 4 Ways to Take Your AdWords Spend to The Next Level
    'AdWords spend sucks up a chunk--in many cases, a massive chunk--of many marketers'' budgets. PPC, depsite its downfalls, is a quick and relatively cheap way to drive significant amounts of traffic in a hurry. AdWords is awesome, but how do you take your spend to the next level? 2) Try Mobile PPC. That''s a good thing.
  • THE POINT  |  MONDAY, JANUARY 6, 2014
    [Adwords, PPC] Top 10 Demand Generation Resolutions for 2014
    It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. Improve campaign measurement. Test more. This year, test something in every campaign.
  • VOLACCI  |  THURSDAY, JANUARY 2, 2014
    [Adwords, PPC] 2013 Digital Marketing In Review
    What happened in PPC? AdWords made Enhanced Campaigns mandatory over the summer, delivering a big shake-up to the PPC community. '2013 was a big year for marketers. Between updates to Google’s algorithms, social services being updated and going public, and new developments in politics, marketers were a busy bunch in 2013.
  • HUBSPOT  |  FRIDAY, DECEMBER 27, 2013
    [Adwords, PPC] The Most Important Changes to Google AdWords in 2013
    'Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. Enhanced Campaigns caused quite a stir and sucked up most of the time and attention -- but it was just one of thousands of big AdWords updates in 2013! What’s Next for AdWords in 2014? right? What changed?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 19, 2013
    [Adwords, PPC] Our Favorite Online Marketing Posts of 2013
    Mike Pickowicz (PPC/SEM Analyst). Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. It’s hard to believe that 2013 is coming to a close. It’s
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Adwords, PPC] Content Retargeting: A Marketer's Guide to Getting Started
    For example, a person who used our AdWords Grader tool shows far greater intent as a business lead than a person who read a post on our blog -- in the former case, we know for sure they are a) using AdWords and b) looking for help. over the last six years , so we certainly weren’t hurting for traffic! The Retargeting Process.
  • SAZBEAN  |  THURSDAY, DECEMBER 12, 2013
    [Adwords, PPC] Using Labels to Track Ad Testing in Google AdWords
    Photo credit: Wikipedia) While Ad Testing is a vital part of optimizing any PPC campaign, it can be tiring to track all the changes to determine what caused improvements or problems. By being methodical with labels in AdWords, and using the Segment by Label option, you can have a visual key to what ad testing is happening on each ad.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Adwords, PPC] A Year in Review: The Biggest Social Media Updates of 2013
    Even though social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC, social media platforms putting out features to help marketers in this quest is only now becoming a norm. 'Can you believe 2013 is almost over? But it''s tough to look forward without understanding what''s happened this year.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Adwords, PPC] Are Google Ad Extensions Right for Your Business?
    For those who are unfamiliar, ad extensions are additional links that can be displayed with your pay per click (PPC) ad if your ad shows above the search results, which generally means in position 1, 2, or 3 of the paid listings. 'If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions.
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 14, 2013
    [Adwords, PPC] 4 Steps to a Hunger Games Marketing Budget
    If you determine that Google Adwords generates more clicks, calls, and closed sales than retargeting, you should kill your retargeting efforts. Compare organic search leads, paid search leads, social media leads, phone calls vs. web leads, phone calls from PPC vs. tradeshow leads. Everybody else dies a pretty violent death. At all.
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