• KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Adwords, PPC] A Tour through the New Facebook Ads Manager
    Marketers with knowledge of the Google AdWords’ organizational structure will find this update familiar. Once again, Facebook has taken a page out of Google AdWords’ book and has allowed users to create customizable reports. 'Recently, Facebook began rolling out its new and improved advertising dashboard. Budgets Tied to Ad Sets.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Adwords, PPC] The importance of knowing what competitors spend on SEM
    One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share? Eye-opening, right?
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Adwords, PPC] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Will we integrate our statistics with other analytics sources such as Google Analytics or Google Adwords? The information can be applied to track performance of PPC ads, conduct A/B testing, identify lead-generating keywords, and even measure call length when compared to sales outcomes. 'Quick review: phone calls matter ! In 2012, U.S.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Adwords, PPC] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Will we integrate our statistics with other analytics sources such as Google Analytics or Google Adwords? The information can be applied to track performance of PPC ads, conduct A/B testing, identify lead-generating keywords, and even measure call length when compared to sales outcomes. 'Quick review: phone calls matter ! In 2012, U.S.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Adwords, PPC] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Will we integrate our statistics with other analytics sources such as Google Analytics or Google Adwords? The information can be applied to track performance of PPC ads, conduct A/B testing, identify lead-generating keywords, and even measure call length when compared to sales outcomes. 'Quick review: phone calls matter ! In 2012, U.S.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Adwords, PPC] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    The user’s search query will only pass into AdWords and will not pass to other third party software providers. Keyword data and full search string data will still be available to all customers inside of Google Analytics and Google AdWords, assuming that you have linked your Analytics and AdWords accounts.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Adwords, PPC] Google's Keyword Encryption Coming to PPC Data Near You
    They encrypted keyword data for organic search , but left AdWords keyword data untouched. According to sources at Search Engine Land and Gergich & Co , Google''s going to start encrypting AdWords keyword data -- though Google did not confirm these reports. Google AdWords reports should remain unaffected. Bummed?
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Adwords, PPC] 4 Ways to Reduce Campaign Costs With Call Tracking
    1) Use Call Tracking for AdWords. We''ve written fairly extensively on using c all tracking for PPC --specifically AdWords--efforts. We won''t get too deep in the weeds here, but here are some examples: - Use call tracking to determine if AdWords is generating more calls than organic search. 2) Track Call Conversion Data.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Adwords, PPC] 7 SEO Myths Marketers Should Know
    If you spend more in Adwords you get better search rankings. If you’re interested in SEO you’re probably taking advantage of PPC as well. But don’t get caught up thinking your Adwords dollars are helping your organic rankings; they aren’t. '“Myths are a waste of time. They prevent progression” – Barbra Streisand. SEO is dead.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Adwords, PPC] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. tips to improve Google AdWords marketing. AdWords PPC
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Adwords, PPC] Completely Preventable Ways You're Sabotaging Landing Page Conversions
    We offered a free PPC software trial but our conversion rates told us it just wasn''t a compelling offer. We added a form field on our landing page that simply asked prospects where they needed help and thanks to their feedback, decided to offer a free PPC health report from our AdWords Grader instead. Why does this happen?
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Adwords, PPC] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. Healthcare Online Advertising / SEM / Display AdWords National Doctors Day ppc per click! appeared first on Fathom.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 26, 2014
    [Adwords, PPC] Use Google Automation Tools to Make Your PPC Ads More Efficient
    'Ever wish you could schedule your pay per click (PPC) ads early in the morning for a new promotion? We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords. Worried about maintaining the top position? Sign up for the free  VR Buzz.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 19, 2014
    [Adwords, PPC] 5 Ways to Generate More Phone Calls
    When you''re doing PPC, include a phone number in the text of the ad. Phone numbers can actually appear via a call extension within Google Adwords. 'Over the last several months 18% of our total inbound sales inquiry phone calls have ended up subscribing to LogMyCalls. That''s an incredibly high percentage. It''s established data.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 13, 2014
    [Adwords, PPC] 5 Key Considerations for Setting Up a Baidu PPC Account
    Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. B2B marketers looking to set up a Baidu PPC account should take the following 5 points into consideration: Baidu Divisions and Resellers Only Accept Local Clients. This is called becoming a “Key Account Client.” Sign a Contract.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 11, 2014
    [Adwords, PPC] Content and Pay Per Click – Using them Together for Success
    In this post, we discuss ways you can get even more out of the content you’re already producing by using it in conjunction with Pay Per Click (PPC) ads. Placing PPC Ads on Your  YouTube Videos. You can actually place PPC ads right over your videos. How do you use content for your PPC campaigns? All rights reserved.
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Adwords, PPC] 3 Ways Your Manufacturing Company Should Use PPC
    'Paying for space on search engines goes by many different names: pay-per-click (PPC), paid search, search engine marketing. You can create a campaign in Google AdWords and start sending traffic to your site within a few hours. The post 3 Ways Your Manufacturing Company Should Use PPC appeared first on Fathom. isn’t.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Adwords, PPC] Unicorn DNA: What All the Best AdWords Advertisers Have in Common
    As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. What does it take to be an AdWords unicorn?
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Adwords, PPC] Introducing Google ‘Location Groups’ in AdWords
    The post Introducing Google ‘Location Groups’ in AdWords appeared first on Fathom. Online Advertising / SEM / Display AdWords Google Location Groups ppc SEM Companies try to either focus on being a low-cost leader (i.e. Wal-Mart) or on differentiation (i.e. Ferrari) to gain a competitive advantage. Here are some examples (i.e.
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Adwords, PPC] Introducing Google ‘Location Groups’ in AdWords
    The post Introducing Google ‘Location Groups’ in AdWords appeared first on Fathom. Online Advertising/SEM/Display AdWords Google Location Groups ppc SEM Companies try to either focus on being a low-cost leader (i.e. Wal-Mart) or on differentiation (i.e. Ferrari) to gain a competitive advantage. Here are some examples (i.e.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Adwords, PPC] Digital Marketing Glossary, Part 1
    AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. 'Guilty as charged. read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” This glossary is a first draft, and we invite your feedback. Here’s Part 1, A through D. The Email Experience Council ).
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords, PPC] PPC for Startup Marketers: An Introductory Guide
    'For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. How much do we want to spend monthly on PPC? Thinking of using PPC in your startup marketing?
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords, PPC] 4 Advanced PPC Metrics We Can Extract
    'Most marketers know by now that call tracking data is critical for a full understanding of AdWords metrics. Failing to get credit for phone calls AdWords produces is a devastating mistake. Those things are, you know, relatively important (especially if your AdWords spend is high). These metrics will improve your ROI.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Adwords, PPC] Hinge’s Fab Five: January 2014
    This is an interesting article for businesses that are running pay-per-click (PPC) campaigns. Short and to the point, this post brings to light how to optimize your PPC campaigns for metrics like cost per lead (CPL) and conversion rates with step-by-step instructions for use in Google AdWords and your Bing account. Enjoy!
  • FATHOM  |  TUESDAY, FEBRUARY 4, 2014
    [Adwords, PPC] How to Use The Search Monitor in Higher Education Advertising
    As you can see from the AdWords Trademark Policy Google will investigate and may restrict the use of a trademark term within ad text. Education Industry Online Advertising/SEM/Display higher education Paid Search ppc SEM the search monitor It’s a risk to not utilize the tool to its fullest potential. Why does this matter? Simple.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Adwords, PPC] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    'Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. While shopping campaigns are integrated with Google AdWords, they do have some unique challenges (and benefits) that are different from most traditional text PPC campaigns.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Adwords, PPC] 2014 Trends in Digital Marketing
    Content marketing, social media, SEO, PPC, analytics, mobile, and call tracking are just a few channels that are going to receive significant attention (and budget) in 2014. PPC and Content Marketing Go Hand in Hand. Call tracking works for every platform, including content marketing, social media, PPC…you get the picture.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Adwords, PPC] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Since then, a lot has changed in the PPC world. In all, this tactic generated 42 leads, and a significant portion was even qualified.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Adwords, PPC] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
    Channel #6: PPC. When you think of PPC, the first thing that comes to mind may be Google AdWords. However, there is a lot more that you can do with PPC, especially on social. We already talked about the importance of segmentation, and the same applies when you''re doing PPC. Great! Email? Social? Landing pages?
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Adwords, PPC] 4 Ways to Take Your AdWords Spend to The Next Level
    'AdWords spend sucks up a chunk--in many cases, a massive chunk--of many marketers'' budgets. PPC, depsite its downfalls, is a quick and relatively cheap way to drive significant amounts of traffic in a hurry. AdWords is awesome, but how do you take your spend to the next level? 2) Try Mobile PPC. That''s a good thing.
  • THE POINT  |  MONDAY, JANUARY 6, 2014
    [Adwords, PPC] Top 10 Demand Generation Resolutions for 2014
    It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. Improve campaign measurement. Test more. This year, test something in every campaign.
  • VOLACCI  |  THURSDAY, JANUARY 2, 2014
    [Adwords, PPC] 2013 Digital Marketing In Review
    What happened in PPC? AdWords made Enhanced Campaigns mandatory over the summer, delivering a big shake-up to the PPC community. '2013 was a big year for marketers. Between updates to Google’s algorithms, social services being updated and going public, and new developments in politics, marketers were a busy bunch in 2013.
  • HUBSPOT  |  FRIDAY, DECEMBER 27, 2013
    [Adwords, PPC] The Most Important Changes to Google AdWords in 2013
    'Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. Enhanced Campaigns caused quite a stir and sucked up most of the time and attention -- but it was just one of thousands of big AdWords updates in 2013! What’s Next for AdWords in 2014? right? What changed?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 19, 2013
    [Adwords, PPC] Our Favorite Online Marketing Posts of 2013
    Mike Pickowicz (PPC/SEM Analyst). Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. It’s hard to believe that 2013 is coming to a close. It’s
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Adwords, PPC] Content Retargeting: A Marketer's Guide to Getting Started
    For example, a person who used our AdWords Grader tool shows far greater intent as a business lead than a person who read a post on our blog -- in the former case, we know for sure they are a) using AdWords and b) looking for help. over the last six years , so we certainly weren’t hurting for traffic! The Retargeting Process.
  • SAZBEAN  |  THURSDAY, DECEMBER 12, 2013
    [Adwords, PPC] Using Labels to Track Ad Testing in Google AdWords
    Photo credit: Wikipedia) While Ad Testing is a vital part of optimizing any PPC campaign, it can be tiring to track all the changes to determine what caused improvements or problems. By being methodical with labels in AdWords, and using the Segment by Label option, you can have a visual key to what ad testing is happening on each ad.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Adwords, PPC] A Year in Review: The Biggest Social Media Updates of 2013
    Even though social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC, social media platforms putting out features to help marketers in this quest is only now becoming a norm. 'Can you believe 2013 is almost over? But it''s tough to look forward without understanding what''s happened this year.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Adwords, PPC] Are Google Ad Extensions Right for Your Business?
    For those who are unfamiliar, ad extensions are additional links that can be displayed with your pay per click (PPC) ad if your ad shows above the search results, which generally means in position 1, 2, or 3 of the paid listings. 'If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions.
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 14, 2013
    [Adwords, PPC] 4 Steps to a Hunger Games Marketing Budget
    If you determine that Google Adwords generates more clicks, calls, and closed sales than retargeting, you should kill your retargeting efforts. Compare organic search leads, paid search leads, social media leads, phone calls vs. web leads, phone calls from PPC vs. tradeshow leads. Everybody else dies a pretty violent death. At all.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 4, 2013
    [Adwords, PPC] How to Make Hummingbird Your Ally with Long Tail Keywords
    Bonus: long tail keywords are by definition less competitive, so they cost less in PPC ads.). The first should be a keyword tool like AdWords or Wordtracker. 'Editor’s note: Savannah Marie is an online marketing enthusiast with particular interest in all things social. Google makes hundreds of changes to its algorithms yearly.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Adwords, PPC] Actual ROI: Tracking Revenue to Determine Success
    Why would you make adjustments to your PPC campaigns, for instance, without understanding how much revenue these campaigns have generated for your business? Google Adwords – gclid. What happens if an Adwords visitor calls my business, you ask? Specifically, which channel drives the most revenue. Conclusion.
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Adwords, PPC] Google AdWords' New Ad Rank Formula: What You Need to Know
    An ad extension is an option in AdWords that allows you to expand your ad with additional information and links back to your site. Advertisers have been a little slow on the uptake, especially small and medium-sized businesses, which tend to have less time, budget, and PPC expertise. SEO PPC What’s going on? What Is Ad Rank?
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 30, 2013
    [Adwords, PPC] Guest Post: Top 9 Tips For Local Businesses Wanting Success with Google AdWords
    'Optimizing AdWords campaigns for local companies is a completely different task than managing AdWords for an e-commerce or lead generation website. It’s not easy to find specific information about how to optimize your local AdWords campaigns. This means that we can get your call data directly into Google AdWords.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Adwords, PPC] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Take advantage of YouTube overlay messaging if you do Adwords. The traffic driver sources (social, email, display, PPC, etc.) ' A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Because nothing beats the power of a message that combines the senses of sight and sound. 
  • BIZNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Adwords, PPC] Is Paid Search Part of Marketing?
    Internet Marketing Paid Search Search Marketing Google paid search paid search advertising paid search marketing ppc 'Image by None via CrunchBase. Is paid search part of marketing? Is it an evolving craft, full of artful nuances? Or is it nothing but a cold, calculating, data-driven science, devoid of creativity, passion, and art? Period.
  • WWW.BRAINSHARK.COM  |  MONDAY, OCTOBER 14, 2013
    [Adwords, PPC] Video Still Rising with B2B Content Marketers [Report]
    As a result, YouTube marketing now works almost the same as a typical Google AdWords pay-per-click (PPC) campaign, a model that most online marketers are already extremely familiar with. 'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. Why video?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Adwords, PPC] The Worst PPC Mistakes Beginners Make (and How to Avoid Them)
    'I’ve reviewed a lot of Google AdWords accounts at WordStream -- probably thousands -- and I see the same silly mistakes over and over again. If you’re not happy with your PPC results, consider this as a checklist to revamp your account. The number-one reason most businesses fail at AdWords is they don’t sign in enough.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 9, 2013
    [Adwords, PPC] How to Write a Winning Pay Per Click Ad
    In this post we highlight essentials for writing a winning pay per click (PPC) ad. According to David Jaeger in the Search Engine Watch article, “ How to Write the Best PPC Ad Copy …” Jaeger suggests that researching and noting what your competitors are doing is a great place to start when writing pay per click ads.
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 2, 2013
    [Adwords, PPC] Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With It?
    PPC - You could burn a lot money very quickly with AdWords. PPC - We''ve spent a fair amount of cash on AdWords. 'Today I was reviewing a great Hubspot presentation about B2B lead gen. One of the slides just JUMPED off the page. It had a question on it: Tomorrow you wake up with a $10,000,000 marketing budget.
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Adwords, PPC] 6 Ways to Reduce Wasted AdWords Spend
    'Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. lot of the default settings in AdWords are there to maximize your reach -- which is great if you want the highest possible number of clicks. 1) Negative Keywords.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Adwords, PPC] Conversion Rate How-To: Call Tracking and Google Analytics
    So, if you setup a route within LogMyCalls called ‘Google PPC – Keyword ‘xx’’, then an entry in GA would have a "Visit" showing the Tracking Number (the number displayed on your site via LogMyCalls) – Destination (Ring-To Number, i.e. the number of your business) - and Route Name (the name you choose for your specific route within LogMyCalls.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Adwords, PPC] The 45 Inbound Marketing Terms You Should Know [Glossary]
    When referred to in the context of inbound, it’s looking at the data of one’s marketing initiatives (website visitor reports, social, PPC, etc.), So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Yes, there will be debate on the imperative-ness of these terms. B Testing. Analytics. Blogging.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 26, 2013
    [Adwords, PPC] Track B2B Paid Search Conversions Like a Pro
    She stops the PPC cash bleed. now recommend her to any client doing PPC and simply say this: Do everything Pauline tells you. And actually, after reading this post, I can now see how to make PPC work for my business.). That’s why you must have a dedicated thank-you page for the AdWords tracking code to work. Enjoy!
  • VOLACCI  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Adwords, PPC] Google Removes All Organic Keyword Data — How Our Services Will Change
    Others think it''s a push to get more websites to become advertisers through AdWords, as paid search data will still be available. If you have a PPC campaign with us, you''ll likely see few to no changes in the services we provide for your website. google adwords , keyword research , google search What does this mean for you?
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Adwords, PPC] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    You can now use +1’s you receive on your Google+ page as a social extension in your Google AdWords PPC ads (see Figure 7). 'Original, useful content crafted with your target audience in mind is at the core of every successful social media strategy. You don’t necessarily have to use content. Google+. Geotagging. Google circles.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Adwords, PPC] Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
    We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. 'Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Why, Google. What All This Means.
  • NUSPARK  |  SUNDAY, SEPTEMBER 22, 2013
    [Adwords, PPC] Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine
    'When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well.  The first thing I do is review the Adwords Search Term reports.  Thus, if a buyer searches for CRM software for SMB , your ad will not show for this query.  . MAC.  .
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Adwords, PPC] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
    Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. Promote your organization’s website on Google with in-kind AdWords advertising. intermediate PPC nonprofit 'There are 3 billion searches a day on Google.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 9, 2013
    [Adwords, PPC] Intro to Remarketing Lists for Search Ads
    According to the  Google Adwords Blog ,with RLSA, “you can modify your search ads, bids, and keywords based on visitors’ past activities on your website.” 'Back in July, Google released Remarketing List for Search Ads out of beta along with Enhanced Campaigns. Below are 3 ways that you can utilize RLSA Campaigns. link].
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Adwords, PPC] Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?
    'Recently, Google announced a change in the way Quality Score would be reported within AdWords. As reported on the Inside AdWords blog : "Please note that this is only a change to how a keyword’s 1-10 Quality Score is reported. Will the New Quality Scores Affect Your AdWords Performance? intermediate PPC
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 26, 2013
    [Adwords, PPC] Use Bid Adjustment Strategies to Maximize Google PPC ROI
    'With the cost of Google PPC search advertising on the rise , marketers are looking for ways to minimize their costs per conversion. Below are two ideas to test for your Google AdWords campaigns that might help: Adjust Bids Based on Searcher’s Device, Location, and Time. Try Dynamic Remarketing Using Google RLSA.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Adwords, PPC] How to Save Up to 50% on Your PPC With Quality Score
    'In PPC, there are lots of metrics to track , so it can quickly get confusing and then overwhelming. In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. How much lower?
  • BLOG MY CALLS  |  MONDAY, AUGUST 19, 2013
    [Adwords, PPC] Why Marketers Should Care About 'Whisper Tones'
    For example, if the lead is from PPC campaigns specifically for the keyword ''new tires.'' Then you can have a Whisper Tone that says, ''Google Adwords, New Tires.'' 'A few weeks ago we released an improved version of our Whisper Tone feature. It''s awesome. It could also say ''Another lead from Your Agency.''. Useful stuff.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 13, 2013
    [Adwords, PPC] What You Need to Know About Using Google AdWords Content Campaigns
    Here, we discuss what they are and how to use Google AdWords Content Campaigns within your search engine marketing (SEM) strategy. You can also grab our Small Business Guide to Google Adwords here. The post What You Need to Know About Using Google AdWords Content Campaigns appeared first on VR Marketing Blog.
  • EMAGAZINE B2B BLOG  |  THURSDAY, AUGUST 8, 2013
    [Adwords, PPC] Knock out your Competitors By Managing your AdWords Campaigns like a Pro
    'Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. If you have a limited budget, or little experience in AdWords, consider maintaining a position of 4-6 with your ads. First and foremost, you should never start your campaigns on Fridays. disapproved keywords.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Adwords, PPC] How to Create PPC Ads People Will Actually Click
    So how can Google Adwords, an increasingly saturated market that allows only 3 tiny lines of ad copy, help your site get viable leads? This is one of the things we explore in our latest new ebook about advanced PPC strategies. Being price competitive should be a top priority when you''re trying to get transactional clicks from PPC ads.
  • BLOG MY CALLS  |  FRIDAY, JULY 26, 2013
    [Adwords, PPC] 4 Unique Ways You Can Optimize Your AdWords Campaign After Implementing Call Tracking
    The amount of data AdWords is providing these days is definitely one of its ways to show excellence. Google is getting better and better at presenting the vast amount of data that your AdWords campaigns are generating every day. When optimizing AdWords campaigns you are relying on this data every single day.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 25, 2013
    [Adwords, PPC] A Lesson on Dynamic Phone Numbers and Their Place in Your Marketing
    'For marketers who gear a good deal of their strategy toward SEO and PPC, the capability to track which of those efforts are generating phone calls and sales leads is a valuable ability to have in the marketing tool belt. PPC, SEO, keywords, domains, ads). campaigns within a Google Adwords account). One to One. Number Pools.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 22, 2013
    [Adwords, PPC] Making Your Mobile Marketing Count with 6 Essential Strategies
    Track Calls from Google Mobile Paid Search (PPC). Plus you can integrate the data with other reporting tools like Google AdWords and  Google Analytics  or with  Salesforce.com  and other CRM tools to track leads through their lifecycle. 'All the cool kids have smartphones, and there are a lot of cool kids. Want more?
  • VERTICAL RESPONSE  |  FRIDAY, JULY 12, 2013
    [Adwords, PPC] What Should You Know About Keywords – The Long and Short of It
    Building off of that in combination with other keyword tools like Google Adwords Keyword Tool and WordStream you should be able to come up with a good starting list. For more information and research tips visit PPC Hero and this post from VerticalResponse. Does that sound complicated or tricky? What are the benefits?
  • BLOG MY CALLS  |  FRIDAY, JUNE 28, 2013
    [Adwords, PPC] SMB Marketing Q&A With Main Street ROI's Phil Frost
    Want more Google AdWords tips? Get your free copy of Phil’s Ultimate Google AdWords Checklist. What percentage of a marketing budget should SMBs spend on PPC? As I mentioned in the “biggest mistakes” section, my gut reaction to this question is to make sure pay per click (PPC) advertising is even the best opportunity.
  • BLOG MY CALLS  |  FRIDAY, JUNE 28, 2013
    [Adwords, PPC] A Preview of Our Summer Webinar Series
    Topics range from landing page optimization and blogging to PPC campaigns and SMB marketing. PPC Slice & Dice: Cut Your PPC Campaigns Down to Size. How would you like free PPC advice from someone who managed PPC campaigns at Hilton, Kimberly-Clark, Experian, Napster, Local.com and MANY other brands? Awesome.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 27, 2013
    [Adwords, PPC] Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords
    AdWords Sitelinks. Best of all, AdWords advertisers still have access to the performance of this type of keyword traffic. B2B Google AdWords Search Engine Advertising For this exercise let’s assume that all ads are created equally and they all are exactly as compelling to the average B2B buyer. Maximize Real Estate.
  • VOLACCI  |  MONDAY, JUNE 17, 2013
    [Adwords, PPC] Seven Steps for Effective Webinar Marketing
    Another resource to consider when creating the title of your webinar is the Google Adwords Keyword Tool. Besides using email to promote your webinar, consider using a combination of PPC campaigns and social media to drive traffic to your registration page. Setup Integration with GoToWebinar. For more details, refer to our support page.
  • VOLACCI  |  MONDAY, JUNE 17, 2013
    [Adwords, PPC] Seven Steps for Effective Webinar Marketing
    Another resource to consider when creating the title of your webinar is the Google Adwords Keyword Tool. Besides using email to promote your webinar, consider using a combination of PPC campaigns and social media to drive traffic to your registration page. Setup Integration with GoToWebinar. For more details, refer to our support page.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 12, 2013
    [Adwords, PPC] What is Call Tracking?
    Call tracking can tell marketers how many calls their PPC ads generate, SEO efforts produce, and direct mail efforts push (to name a few). They''re spending over $250K each week (or far more) on Adwords alone. 'Sometimes we write so much about very technical marketing information that we forget to write about basic stuff.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 12, 2013
    [Adwords, PPC] Google’s New Enhanced Campaigns for Display Advertising
    'In a previous post, we discussed changes made to Google AdWords ‘ pay-per-click (PPC) Enhanced Campaigns (for Search). Google Adwords Bidding Features. These new Enhanced Campaigns are designed to give you more control over bidding and focusing on “context” to help you better target potential customers. Bid Adjustments.
  • BLOG MY CALLS  |  TUESDAY, JUNE 11, 2013
    [Adwords, PPC] NSA Call Tracking May Not Stop Terrorism, BUT It Does Stop Bad Marketing Decisions
    Call Tracking for PPC. Marketers spend BILLIONS each year on PPC campaigns, specifically on Google Adwords. Increasingly though, marketers are also tracking the number of phone calls that PPC campaigns produce. 'This has been an interesting week for the call tracking world. That''s sort of unfortunate.
  • MARKETING ACTION  |  MONDAY, JUNE 10, 2013
    [Adwords, PPC] The 10 New Rules for SEO
    Paid search marketing/pay-per-click (PPC) marketing is a type of search marketing where advertisers pay a set amount every time their ad is clicked by a prospect. Act-On customers: If you’d like to learn about Act-On Inbound, Act-On’s new features for search engine and AdWord optimization, click here to schedule a demo. Title tag.
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    [Adwords, PPC] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites -- but the rest of the world is still catching on. Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments, From Search Engine Land. 'You''re smart. Enjoy! Read more about Twitter''s new look at Mashable.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Adwords, PPC] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run. 
  • BLOG MY CALLS  |  FRIDAY, JUNE 7, 2013
    [Adwords, PPC] The Holy Grail of Free Tools for Startups and Optimization Checklist
    Well, if you’ve already setup your Google Places and verified it, sometime very soon, you’ll be getting in the mail a $50-$100 account credit to start Google Adwords. You already got all those people to click your adwords and visit your site. We thought, hmmmmmmm. No money? Incredible expectations? Challenge Accepted! Or a Scrollmap?
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Adwords, PPC] 4 Ways to Generate More Leads by the End of the Day
    2) Adwords. If you want leads immediately, start driving some traffic via Google Adwords. Adwords Best Practices to Maximize Leads. Don''t igore phone calls that come from Adwords. 4) Social Media PPC. One of the best ways to generate a lot of leads quickly is with social media PPC. 1) Mobile Click-to-Call.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Adwords, PPC] Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
    'This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. Here’s what that looks like in AdWords.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 30, 2013
    [Adwords, PPC] Use Mobile Ads to Bring Customers to Your Door
    While there are many different options to advertise online, Google Adwords is probably one of the most cost efficient advertising platforms. Here, we’ll provide some tips to help you effectively advertise to mobile users using Google Adwords: Get Mobile-Friendly. Google Adwords Extensions. Location Targeting.
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Adwords, PPC] Act-On Inbound has arrived
    Once you create a list of custom keywords for landing pages and AdWords, you’re assured of being “search relevant” across all your Act-On content channels. Get better results from AdWords. Act-On now integrates directly with your Google AdWords account to give you accurate information about: How your PPC campaigns are performing.
  • E-STORM  |  TUESDAY, MAY 14, 2013
    [Adwords, PPC] AdWords Mobile Strategies
    Mobile Online Marketing Search Engine Marketing ad extensions Adwords app extensions call metrics call only click-to-call mobile mobile extensions mobile search PPC search In case you’re still questioning the need for a mobile search strategy, here are some recent statistics: Mobile Devices will outnumber desktops […].
  • E-STORM  |  TUESDAY, MAY 14, 2013
    [Adwords, PPC] AdWords Mobile Strategies
    Mobile Online Marketing Search Engine Marketing ad extensions Adwords app extensions call metrics call only click-to-call mobile mobile extensions mobile search PPC search In case you’re still questioning the need for a mobile search strategy, here are some recent statistics: Mobile Devices will outnumber desktops [.].
  • VERTICAL RESPONSE  |  MONDAY, MAY 13, 2013
    [Adwords, PPC] Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
    'Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? By focusing on keywords that are too general, or broad can result in increased PPC costs. These are only a few of the many reports Google Adwords offers. Negative keywords.
  • BLOG MY CALLS  |  TUESDAY, MAY 7, 2013
    [Adwords, PPC] 6 Ways to Make Your Phone Ring
    If you want calls quickly try mobile pay-per-call via Google Adwords and call extensions. 5) PPC. Good old Google Adwords. We recommend combining PPC with call tracking to determine which ads, campaigns, and keyword groups generate calls and which don''t. Callers purchase more frequently more than any other lead source.
  • BLOG MY CALLS  |  TUESDAY, MAY 7, 2013
    [Adwords, PPC] Call Tracking: 5 Metrics You SHOULD Be Measuring
    If you''re spending $500 on Adwords each week, how many calls does that $500 generate for you? If you spend $500 on that Adwords campaign each week, how many customers can you expect from those efforts? Or what if calls generated via PPC keyword group A are closing at 80% and calls from PPC keyword group B are closing at 50%?
  • WEBBIQUITY  |  MONDAY, MAY 6, 2013
    [Adwords, PPC] 11 Expert PPC Guides, Tips and Techniques (and One Rant)
    'With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads? by PPC Hero.
  • BLOG MY CALLS  |  THURSDAY, MAY 2, 2013
    [Adwords, PPC] Ad Tracking: You Don't Know What You Don't Know
    This client didn''t know how many calls their PPC ads were generating. They wanted to marry specific Adwords groups to call tracking numbers using Dynamic Number Insertion. 'Marketing is actually quite scary. The thing that makes marketing so scary is that you really don''t know what you don''t know. They didn''t know this information.
  • BLOG MY CALLS  |  MONDAY, APRIL 22, 2013
    [Adwords, PPC] 8 Reasons We Love Google Analytics
    4) Because Google also controls/owns/dominates the PPC and search worlds, Google Analytics includes data on keywords, Adwords and other metrics not found in other tools. 'Marketers look at more graphs and charts than statisticians. They look at more dashboards than truck drivers. Modern marketing is a game of measuring ROI.
  • HUBSPOT  |  THURSDAY, APRIL 18, 2013
    [Adwords, PPC] 4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
    'If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC. Model Number Campaigns. Competitive Campaign.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 17, 2013
    [Adwords, PPC] 5 Reasons Agencies Should Include Call Tracking as Part of Adwords Packages
    This man was a true PPC and Adwords expert. As we were talking about call tracking for PPC ads, a lightbulb went off in his head. He suddenly realized that the best way to get his clients to use call tracking would simply be to include call tracking numbers in his various Adwords packages. Call tracking for PPC is a must.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 12, 2013
    [Adwords, PPC] PPC Joins SEO as a Tactic that Should Go
    In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ). Of those who used paid search campaigns, they did get additional visits and some conversion to leads.
  • BLOG MY CALLS  |  FRIDAY, APRIL 12, 2013
    [Adwords, PPC] 5 Steps to Becoming a PPC Superstar with Call Tracking
    Who doesn''t want to have such positive PPC ROI that your name is up in lights. Truly, there is a PPC superstar in all of us. Call Tracking: The Missing Link Between You and PPC Superstardom. and Canada that do PPC. These marketing firms run PPC for SMBs and local businesses predominantly. Good question, I know.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords, PPC] Social Media Marketing Tools For B2B Marketers
    It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords, PPC] Social Media Marketing Tools For B2B Marketers
    It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.
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