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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

JANUARY 21, 2012

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI. One of the first books to discuss the complex buying cycle of B2B and how to align sales and marketing to engage and nurture prospects. eMarketing Strategies for the Complex Sale. Advanced Google AdWords. Brian Carroll.

Demand Generation 100
Demand Generation Lead Generation Demand Generation 100
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When You Should (and Shouldn't) Outsource Your Marketing

Hubspot

DECEMBER 17, 2012

Working with a consultant or agency that can help with your lead qualification might be worth it to improve sales efficiency. Booking Appointments: There are plenty of services out there than can handle appointment books for your sales team, whether they're in-house or field sales reps. PPC Campaigns.

Enterprise Management 28
Enterprise Management Work Management Paid Search Agency Marketing Management 28
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