Adwords and PointClear - B2B Marketing Zone

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

JANUARY 21, 2012

Advanced Google AdWords. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords. Dan from PointClear gives B2B firms practical advice on how sales and marketing aligned can drive revenue and manage the lead generation process. Brad Geddes. The Truth About Leads.

Demand Generation

Demand Generation Lead Generation Demand Generation

When You Should (and Shouldn't) Outsource Your Marketing

Hubspot

DECEMBER 17, 2012

Pointclear interviewed one Karen Hayward, EVP and CMO for CenterBeam, who had a great quote on this idea of outsourcing that should help organizations vetting good service providers. A lot of marketers make the mistake of thinking that, once you set up your AdWords or social media PPC campaigns, it's like a light switch.

Enterprise Management

Enterprise Management Work Management Paid Search Agency Marketing Management

B2B Marketing Zone

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

When You Should (and Shouldn't) Outsource Your Marketing

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