KoMarketing Associates

DECEMBER 29, 2015

Well researched lists almost always do well. Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. Our team has stepped up to the challenge with conference participation , podcasts , online training courses , and marketing interviews in dozens of third party publications.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Hinge Marketing

APRIL 27, 2015

A specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Paid Content Profiling 48

The Effective Marketer

AUGUST 23, 2010

I recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch Joel who discussed the issue with Mark W. Here’s the link to the podcast SPOS#214 , it’s worth listening to. Schaefer , another excellent blogger and marketer.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

ClearVoice

NOVEMBER 2, 2018

Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more. Converge 2019. Date: Feb.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Hinge Marketing

APRIL 27, 2015

A specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.

Paid Search Agency 48

Paid Search Agency Paid Content Advertising Agencies Enterprise Management 48

Hubspot

DECEMBER 22, 2020

In fact, I've talked about this extensively with Chris Walker on the state of demand generation podcast — stop creating content purely for lead generation , and instead focus on educating a niche audience. Pro tip: Look at the search terms report in your Google Ads platform (formerly Google AdWords) to find those long-tail gold mines.

PPC 101

PPC Work Management SEO Top of Funnel 101

Choozle

FEBRUARY 12, 2019

In their Economic Impact Report , Google points out that the $1 to $8 ratio on Google Ads (formerly AdWords) is actually rather conservative. In DemandGen’s article about the rise of Millennial buyers, they mention that recent research has shown a clear disconnect between B2B companies and their buyers. Visual content is a start.

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

Contently

NOVEMBER 4, 2016

Branded content tools and podcasts were the only tactics that decreased in usage this year. It’s where B2B marketers and salespeople go to find leads, research them, and make a sale. However, search engine marketing (SEM), namely Google AdWords, remains the big kahuna for marketers in terms of pure usage.

Studies 60

Studies SEM Case Studies Adwords 60

Moz

JUNE 23, 2020

We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Do you need to publish research? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. Can it be outsourced? Or strong opinion? Dr. Peter J.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

The ABM Agency

FEBRUARY 19, 2023

1 ABM Strategies In-Depth Research on Prospects: Highly Personalized Content: Direct Contact with Decision Makers: FAQs in Relation to Examples of Account Based Marketing What is an example of account-based marketing? This involves researching the characteristics of your best-fit customers and understanding their needs and pain points.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

1 ABM Strategies In-Depth Research on Prospects: Highly Personalized Content: Direct Contact with Decision Makers: FAQs in Relation to Examples of Account Based Marketing What is an example of account-based marketing? This involves researching the characteristics of your best-fit customers and understanding their needs and pain points.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

flux.la

FEBRUARY 1, 2020

Helps You Earn Trust and Credibility Every internet user begins their research for information on a search engine. That being said, you may need to work on your keyword research to increase your web page traffic and rankings. Keyword research is a vital element of SEO. Getting Started with Keyword Research.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

NuSpark Consulting

JANUARY 21, 2012

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Keyword Intelligence: Keyword Research for Search, Social, and Beyond . A newer book covering researching and planning the right keywords for your website, SEO, paid search, and social media.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Moz

JUNE 23, 2020

We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Do you need to publish research? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. Can it be outsourced? Or strong opinion? Dr. Peter J.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Convince & Convert

JULY 29, 2012

Current or former customers (84% says research from DDB). Broadening the social media ROI conversation to include current customers also spotlights the extraordinarily important (and monetizable) benefits of socially-enabled customer service, product development, and market research. The people that read your company tweets?

Social Media 138

Social Media ROI Media Correlation 138

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). That’s my favorite show. I like that.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). You think, “Gee, why do we have a container shipping company on the Social Pros podcast?”

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

The Effective Marketer

AUGUST 25, 2009

The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. Happy 25th birthday! It all boils down to: 1. Know your audience 2. Know your subject 3. Create a story to tell 4.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Varicent

DECEMBER 7, 2017

Outshine started out close to eight years ago as a pay-per-click company working with other agencies to manage the day-to-day operations of things like AdWords. Starting with that list of companies, you begin by applying various filters based on who your ideal customers are (put that ideal customer profile research to use!).

Account Based Marketing 60

Account Based Marketing ABM Enterprise Management Marketing Automation Services 60

The Effective Marketer

MARCH 7, 2009

Chuck Palm, from Internet Podcasting Network , closed the day with “Social Media Mania – what should my business do about it?&#. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hubspot

MARCH 24, 2011

She shares some valuable tips for companies using Adwords and some common mistakes to avoid. How to leverage Adwords remarketing tools to target non-converters. To get the audio and the full transcript of the show, head to: Leveraging Adwords Pay Per Click ( PPC ) & Remarketing for your Business. Starting Out With Adwords.

Landing Pages 28

Landing Pages PPC Adwords Optimization 28

OutboundView

FEBRUARY 28, 2019

It does not require tons of money for Google AdWords and PPC. Account-Level Research. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts. This is just a starting point, not where your research should end.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

NuSpark Consulting

JULY 15, 2011

If during our initial discovery efforts we find additional market research is needed, we will recommend that. Again, if marketing research is needed, we’ll address that accordingly. white papers, case studies, website copy, videos, podcasts, blogs). The major tasks of our SEO plan are: Keyword Research.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

If during our initial discovery efforts we find additional market research is needed, we will recommend that. Again, if marketing research is needed, we’ll address that accordingly. white papers, case studies, website copy, videos, podcasts, blogs). The major tasks of our SEO plan are: Keyword Research.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

B2B Marketing Zone Posts

NOVEMBER 3, 2009

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1 - WebMarketCentral , October 7, 2009. You Can Afford to Do The Research That Lets You Understand Your Customers - Content Marketing Today , October 22, 2009. Podcast: Why sellers don’t have the right tools to help buyers buy - B2B Lead Generation Blog , October 15, 2009.

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

Directive Agency

JUNE 24, 2019

Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. Blake Emal : Welcome to the Yours in Marketing Podcast. Blake Emal : Oo, okay, so podcast is lower on the list, I see how it is.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. Blake Emal : Welcome to the Yours in Marketing Podcast. Blake Emal : Oo, okay, so podcast is lower on the list, I see how it is.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Optinmonster

APRIL 27, 2020

Do some research and see which other platforms would be valuable for your target audience. Research, test, and tweak. Podcasts are excellent for building up your audience and expanding your voice within your niche. If you’ve already started a podcast, then you’ve got an audience ready to go.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

The Effective Marketer

JULY 21, 2009

It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

WebMarketCentral

JUNE 30, 2009

Record and promote podcasts? For example, custom search engines can be built that provide different information to patients searching for diagnosis and treatment information about a particular illness than for doctors seeking out the latest clinical and scientific research on the same malady. Specialty search engines? Help wanted.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

Hubspot

JUNE 1, 2015

Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. 2) Research promotable content. Now that you’ve done all of your research, you are ready to finalize your game plan for publishing and promoting your content.

Traffic 28

Traffic Outreach Content Tips 28

Buffer

JANUARY 14, 2019

Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing. What follows is a lightly-edited transcript of the Buffer Podcast episode #129 for your reading pleasure. Hailley : Recently, LinkedIn released some brand new research from their platform.

Paid Content 92

Paid Content Youtube Facebook Demand 92

WebMarketCentral

FEBRUARY 27, 2008

Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi. The Marketing 2.0 net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Jay : That’s not the best for podcast audio quality when you have a mouthful of Gobstoppers.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

WebMarketCentral

JULY 14, 2008

To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20