KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

LeadSquared

MARCH 30, 2017

The monthly search for the term “Google AdWords” is 1.5 More and more businesses are spending their advertising money on Google Adwords. That’s what Google AdWords does – i t places you on top of the search results, above your competition, when you do it right! All there stats tell us one thing.

Adwords 52

Adwords PPC ROI Google 52

Directive Agency

SEPTEMBER 15, 2017

How much should you be spending on Google AdWords? There’s more that goes into the budget planning process than choosing a number. What Is the Average B2B Budget for AdWords? . But at least 75% of marketers are expected to increase their Google AdWords investments in the next year. spent on AdWords.

Adwords 49

Adwords Budget Programs Cost Per Click Marketing Budget 49

Webbiquity

JANUARY 28, 2013

Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. The two discuss Bing’s link explorer tool in detail, covering topics such as the size of the tool’s index, search filters, future product plans, trends, marketing strategy and more.

Keywords 100

Keywords Research SEO Tools 100

KoMarketing Associates

SEPTEMBER 9, 2014

In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Competitive research is an interesting part of SEO. While I don’t want to give the entire presentation away, I do want to provide some tips on where to begin your competitive research and what to look for.

Research 120

Research SEO Press Tagging 120

Writing on the Web

JULY 11, 2012

My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. That’s why keyword research is so important – I want to use keyword phrases that people are actually using when searching online! Image: FreeDigitalPhotos.net ).

Keywords 100

Keywords Research Adwords Search Marketing 100

LeadSquared

AUGUST 30, 2013

The all new Google Keyword Planner has replaced the Adwords Keyword Tool, with its unique features and user -friendly interface. Finally, when you are done selecting and adding relevant keywords to your plan, click on the ‘Review Estimates’ button to set up an ideal daily bid and budget for your selected keywords.

Adwords 52

Adwords Keywords Cost Per Click Budget Programs 52

DAGMAR Marketing

DECEMBER 26, 2019

At its simplest, doing keyword research for your law firm allows you to find the terms that potential clients are using to locate the legal services they need. After you conduct your research, you strategically use those keywords in the content you write for your firm’s website. Basics of Keyword Research.

Keywords 64

Keywords Research Work Management Lead Scoring 64

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. Forrester research tells us that executive buyers look at an average of 17 pieces of content before signing a contract.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Directive Agency

APRIL 11, 2018

Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. B2B Marketing Research Tool #1: SEMrush. This is just one amazing way that you can use SEMrush for B2B market research. B2B Marketing Research Tool #2: SpyFu. B2B Marketing Research Tool #3: BuzzSumo.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

LeadSquared

MAY 13, 2013

Whether it is Google Adwords, blogging, content writing, SEO or any other kind of online marketing task , conducting a proper keyword research online is the best way to begin with, and actually be successful at it. Google Adwords Keywords Tool. Google Adwords keyword tool helps you search for relevant keyword for your business.

Keywords 52

Keywords Research Cost Per Click Budget Programs 52

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. A great marketing plan is created! The action plan in Peter Drucker’s “8 Principles” article involves thinking not only about what to do, but also the expected results. Spreadsheets abound, and ideas flow.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Like any content development plan, you first need to define what your customer’s pain points are before scripting your video. Video is impactful when planned and executed properly.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

KoMarketing Associates

DECEMBER 27, 2017

Baidu PPC Versus Google AdWords: 8 Key Differences. Collaborative Research with Ascend2 – This past year our organizations collaborated on two research reports: The State of Lead Generation for the Complex Sale and Account Based Marketing for B2B Marketers. 7 Essential Steps In Developing a B2B Social Media Strategy.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. The most expensive keywords in AdWords. The Definitive Guide to Keyword Research. Optimize Your Site for Google Answer Box. Google Testing Additional Structured Snippets Options.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Forty-six per cent of all code generated on the platform is leveraging the help of this new tool and Microsoft has plans to launch additional Copilots across its entire suite of offerings.

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

EMagine B2B Blog

AUGUST 8, 2013

Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. This post assumes you have already done your keyword research, written your ads, and created your landing pages. You can research new keywords that might have a less expensive CPC than your active ones.

Adwords 40

Adwords Campaigns Work Management CTR 40

BenchmarkONE

NOVEMBER 26, 2018

If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner. It’s a very powerful tool that you can use even if you don’t want to spend money on an AdWords campaign. You do, however, need to set up an AdWords account. 3: Research Your Competitors. 6: Forecast the Results.

Keywords 77

Keywords CPC Cost Per Click Adwords 77

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. You can still get a good idea of a more specific number by selecting keywords and adding them to your "plan." Plan search engine ads.

Keywords 96

Keywords Paid Search Agency Google Ads 96

NuSpark Consulting

JULY 15, 2011

From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. If during our initial discovery efforts we find additional market research is needed, we will recommend that. In essence, this is what we do.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. If during our initial discovery efforts we find additional market research is needed, we will recommend that. In essence, this is what we do.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. The most expensive keywords in AdWords. The Definitive Guide to Keyword Research. Optimize Your Site for Google Answer Box. Google Testing Additional Structured Snippets Options.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Convert

DECEMBER 16, 2020

When it comes to the preparation required for developing a content marketing strategy, keyword research is almost always step one. Let’s say that you’re in the business of creating different meal plans. If you’ve run a PPC campaign on Google, you can collect the data and use it to plan your content marketing strategy.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions.

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions.

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

Hubspot

MAY 29, 2019

Price : Free to $3,200/month for enterprises, depending on your plan. Price : The Yoast plugin for WordPress is free, but the paid premium plans range based off the number of sites you need monitored. Price : Paid plans range from free to $20.83 Price : Plans start free, $12.95/month Google AdWords. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Hubspot

APRIL 5, 2018

Buy ads on Google through Google Adwords. Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results. Google AdWords. That said, if used smartly, PPC can help you plan your organic search strategy. Google AdWords Keyword Planner.

Google 78

Google Adsense Tools Doubleclick 78

NuSpark Consulting

SEPTEMBER 22, 2013

When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. The first thing I do is review the Adwords Search Term reports. Since this post is on B2B, we’ll focus on B2B negative keyword research. Determining negative keywords.

Enterprise Management 100

Enterprise Management Keywords Work Management Marketing Management 100

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. For B2B marketers, this means your time investment requirement for Google+ lessens significantly in the new year. Mobilegeddon.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Brightedge

APRIL 7, 2020

On the BrightEdge platform, you can use DataCube to research keyword trends within your industry. As your customers are stuck inside, working from home , and unable to go about their typical lives, use your content to help them think about the future and begin to plan for what they will do when this pandemic ends.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

Launch Marketing

FEBRUARY 22, 2018

Getting started with PPC advertising doesn’t have to be an all-hands-on-deck project, but it does require planning and close monitoring to enable success. It’s important to articulate how PPC supports your marketing strategy before you ever begin the planning process. Identify WHY you’re choosing PPC advertising.

PPC 92

PPC Advertisements Advertising Organization 92

Writing on the Web

JUNE 16, 2015

These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. Narrow down blog post ideas with Google AdWords Keyword Planner.

Generation 100

Generation Keywords Adwords SERP 100

SocialPilot

FEBRUARY 9, 2024

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. Chad works as head of marketing research at Oracle, so you will find many blogs concerning digital marketing from Oracle. Bred has also written the book called ‘Advanced Google Adwords’.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

JUNE 26, 2019

Cost: $264/month for 12-month plans, $299/month for 3-month plans, or $2,928 for an annual pre-paid subscription. This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. SEMRush four pricing plans. PPC Management Tools. WordStream PPC Advisor.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Hubspot

MARCH 6, 2017

In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. First, go to your Google AdWords account to set up your campaign. What’s New With YouTube Advertising. Source: PC Daily Tips. Campaign Type.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

KoMarketing Associates

DECEMBER 13, 2018

That being said, producing this caliber of content certainly takes time, energy, and the right plan of action. Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. Do Your Research. Assign a Keyword Target.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Hubspot

MAY 7, 2019

The average cost-per-click in AdWords across all industries is $48.96 The average conversion rate in AdWords across all industries is 3.75% for search and 1.77% for display. You can also view the peaks and valleys of topic interest over time, which uncovers seasonality and allows you to plan your marketing calendar accordingly.

Statistics 98

Statistics Google Click Rate Adwords 98