KoMarketing Associates

OCTOBER 11, 2016

Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. It can be used to weed out personal use by listing more business focused policy types like commercial auto, worker’s compensation, or data breach insurance.

Adwords 120

Adwords Advertisements Advertising B2B 120

KoMarketing Associates

MAY 30, 2013

Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. You cannot opt in to Seller Ratings and it is not a readily available social extension through the AdWords interface. Reseller Ratings. Reviewcentre.

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Adwords Vendors eCommerce CPC 120

Moz

NOVEMBER 22, 2018

Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. So I'm going to talk about four things today that you can learn from AdWords, and really these are easy things to get into in AdWords. You can probably just get in there and look at it yourself, or talk to your AdWords person.

Adwords 55

Adwords SEO Paid Search Agency Click Rate 55

NuSpark Consulting

APRIL 27, 2014

In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords. Whether you’re tracking conversions on a standard website, within mobile apps, via phone call, or across multiple devices, Adwords has much more to offer today than it did even one year ago. Total Conversions.

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Adwords Landing Pages Conversion Google 100

Webbiquity

MARCH 14, 2012

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. How Does the AdWords Auction Work?

Adwords 100

Adwords Paid Content SEM Paid Search Agency 100

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. 1) Adwords works faster than SEO.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

LeadSquared

APRIL 5, 2016

I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! If you missed the ‘Google Adwords for Beginners’ webinar, you can watch it here. MCC helps you to access multiple AdWords accounts at a time.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52

Biznology

JANUARY 10, 2012

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Directive Agency

JUNE 22, 2017

Whether you’re working at a B2B PPC Agency or are running the paid ads for your in-house marketing team, you’ve probably heard of AdWords Certification. To be honest, when I first started working in the space, I assumed “AdWords Certified” meant “yeah, I know my way around Google AdWords.”

Adwords 40

Adwords Advertising Agencies Paid Search Agency PPC 40

Directive Agency

DECEMBER 1, 2017

Not all AdWords campaigns are created equal. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Looking to Supercharge Your AdWords Campaigns?

Adwords 40

Adwords Advertising Agencies Campaigns Advertisements 40

Marketing Insider Group

NOVEMBER 28, 2022

RevBoss already had a good digital marketing strategy in place, using their own platform for lead generation as well as Google AdWords. So if you’re running AdWords and email marketing and a blog, you create a rising tide that lifts all boats. The Problem: A Need for More Consistent Content. That’s how we look at it.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Optinmonster

FEBRUARY 28, 2023

Google Adwords Google AdWords sends a couple of welcome emails, which seems overkill if you ask us, but they serve two different purposes. There’s no personalization, although Google almost certainly knows the recipient’s name. The second email from Adwords is a contrast. It comes from a real person.

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Template Examples Adwords Work Management 125

EMagine B2B Blog

DECEMBER 31, 2014

To kick things off, I’ll be sharing our first (and my own personal) resolution/recommendation for the New Year: Alicia Hale, VP of Digital Marketing Services | eMagine. eMagine is a Google Partner, meaning, that at least two members of our Digital Marketing team have passed two different Adwords exams. Get Certified! Make It Fun!

Marketing Analytics Tools 40

Marketing Analytics Tools Adwords Analytics Google 40

LeadSquared

MAY 24, 2013

Google Adwords Ad Extensions have been around for quite some time now, but many of us are still unaware of the benefits of these extensions. Therefore, let’s dig deeper today to find how Google Adword extensions can help you get the best out of your PPC Marketing efforts on Google. Great work! What will make you stand out?

Adwords 52

Adwords Paid Content Paid Search Agency Cost Per Click 52

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 3.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

LeadSquared

AUGUST 22, 2013

Landing pages with higher ratings are usually well organized and have text that relates to a person’s search terms (to know more read Google’s support article ). A Remarketing Tag, which is a small snippet code available on Google Adwords, has to be added to all the site pages (even on the landing pages). Question 4.

Adwords 52

Adwords FAQ Webinar Metrics Google 52

Hubspot

JULY 28, 2016

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. 3) Customer Match.

Adwords 28

Adwords Features Advertising Funnels Click Rate 28

LeadSquared

MARCH 20, 2013

In our previous blogpost on we have already discussed How to create Google Adwords campaign. Make your Ad, Location Specific: Google Adwords enables you to make your PPC marketing campaigns location specific. Google Adwords Keywords Tool will help you search for relevant long-tailed keywords for your ad campaigns.

Adwords 52

Adwords PPC ROI Long Tail Marketing 52

KoMarketing Associates

FEBRUARY 27, 2018

They were sending $12,000 a day of AdWords traffic to this page… and they had never ever tested it. Here’s an example of an AdWords ad and a landing page that doesn’t use the same core phrase. The traffic coming to the landing page was from AdWords ads, including the broad match keyword, “New Mexico adoption”.

Landing Pages 244

Landing Pages Optimization Effectiveness Adwords 244

KoMarketing Associates

MAY 31, 2018

These ads will appear anywhere on Quora, so try to narrow your focus and group similar interests as you would normally do on AdWords – this will help when measuring success if everything was tagged properly. Are you also running an AdWords program? What is it : Do you want to personalize your ad to specific questions on Quora?

Top of Funnel 187

Top of Funnel Ads B2B Marketing Funnel Advertising 187

Hubspot

AUGUST 9, 2016

If you have ever run a Google AdWords campaign , you know how overwhelming maintaining an account can be. This helps provide a more relevant ad to the person searching and, in theory, higher click through rates. Hopefully this article has enlightened you on how keyword insertion can be of benefit in running an AdWords campaign.

Adwords 28

Adwords Keywords Google Copyright 28

ActiveDEMAND

AUGUST 24, 2017

So is the consumer looking for more targeted and personalized marketing engagement, consisting of many consumer ‘touch points’ – from websites and social media to AdWords , email campaigns and phone calls? When the message is personalized for them and received when they want to see it, they respond. Data Needs a Personal Touch.

Personalization 45

Personalization Advertising Agencies Marketing Automation Services Paid Search Agency 45

Martech Advisor

MARCH 30, 2020

If you ever need to brush up on or revisit certain marketing concepts, this is a must-have book in your personal library. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Google AdWords could be a mystery if you’re new to it. Geography and location. Campaign budget and bidding.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Martech

MARCH 15, 2022

If you are confused about the differences between DSPs and Google’s AdWords , here are a few key differentiators: The extent of their reach : DSPs can reach over 15 billion impressions a day, a number that AdWords does not come close to. AdWords functions on a CPC model. Pricing : The pricing mechanism is different.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 112

ATAK Interactive

JANUARY 10, 2021

Led by our CEO Austin LaRoche, today’s B2B Marketing Agency Insights touches on why choosing a B2B marketing agency that tailors and personalizes its solutions to your unique problems is critical. That’s the sort of personalization and customization you deserve. I’m your host, Austin LaRoche, CEO of ATAK Interactive.

Paid Search Agency 148

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 148

Webbiquity

APRIL 4, 2019

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. Do all of the above. Understand the commitment.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Zoominfo

MARCH 26, 2018

Create more personas and focus on more personal data points like pain points, content preferences, and objections. The more personas you have, the more personalized your customer experience will be. Online personalities and experts have a huge influence on the modern buyer’s purchase decisions—even in the B2B world.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

ActiveDEMAND

MARCH 18, 2016

Predictive Personalization and Call Tracking The benefits associated with personalization don’t stop at email. In the end, the goal is to enrich marketing agencies that know so much about its clients’ customers and are so predictive – hence predictive personalization – that they can always satisfy customer desires and make them happy.

Personalization 40

Personalization Marketing Management Marketing Automation Services Blast Campaigns 40

ATAK Interactive

JANUARY 7, 2021

Led by our CEO Austin LaRoche, today’s B2B Marketing Agency Insights touches on why choosing a B2B marketing agency that tailors and personalizes its solutions to your unique problems is critical. “ Well, if you choose this package, then we’ll do this much with Google Adwords, SEO, and social media. So there you go.

Paid Search Agency 148

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 148

Convince & Convert

APRIL 9, 2014

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

KoMarketing Associates

SEPTEMBER 20, 2018

If they clicked on a link within a guest post you wrote, even if that click goes to a third-party site, you can later show the person who clicked that link a complementary ad… like a white paper that’s a deeper dive into the same subject the guest blog post was about. Use AdWords Frequency Reports to avoid ad fatigue. It’s annoying.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

The Marketing Blender

FEBRUARY 27, 2024

As in-person sales became less viable, the need to transition to a more robust, digital-centric approach became urgent. Digital methods not only provide the agility and reach necessary for success, but they also offer opportunities for targeted marketing, personalized communication, and seamless customer experiences.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

APRIL 16, 2015

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Brandpoint

NOVEMBER 8, 2021

Instead of paying to target a keyword through AdWords, one small business now gets $1,000 worth of free inbound web traffic each month. with equivalent AdWords listings, so we’re essentially getting $1,000+ worth of free inbound traffic to our website monthly. In some cases, the position yielded success for their business.

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

The Point

OCTOBER 25, 2017

Cue the advent of search marketing and Google AdWords.). That is to say: you have to deliver the right message to the right person at the right time, namely a time when that message resonates with a particular business pain or need. Who has time for inbound marketing, they say. Be aggressive!

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

KoMarketing Associates

FEBRUARY 8, 2018

for AdWords search ). With an average CPC that’s 180 percent higher than AdWords, conversion rate goals will also need to be increased that much in order to see the same cost per conversion. Last year, LinkedIn advertisers saw an average CPC of $6.50 (compared to $2.32

Paid Content 156

Paid Content Linkedin Cost Per Click Paid Search Agency 156