Biznology

OCTOBER 2, 2012

Let me give you a personal example. How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com). And that’s your fault, man — own up! When I started in digital, what I did was called new media marketing. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

OCTOBER 28, 2014

Give is a good, solid, try though, because it will take a while to get over your habit of visit each and every site in person every day. Google AdWords. Google AdWords (MCC). Take some time and try out all the widgets, one-by-one, and decide for yourself if it makes sense for you. Campaign Monitor. Constant Contact. Eventbrite.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

OCTOBER 17, 2017

These partnerships can include multi-year contracts, which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube, Google AdWords, and Instagram. Now there’s micro-influencer marketing. Online influencers at all levels are smart, savvy, and clever.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

NOVEMBER 14, 2017

” Hook your bespoke and Google-pandering landing page to all the services : Google AdWords , Google Webmaster Tools/Google Search Console ; Bing Webmaster tools and Yandex Webmaster tools. I’ll prioritize this page for people who search for so and so search term!”

Domain 149

Domain Keywords Optimization SEO 149

Biznology

OCTOBER 1, 2013

If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and unrelenting, then you’ll need to initiate an online reputation management campaign. Are you surfing the social media wave? socialmedia.biz). How to Blog on WordPress.com Video Tutorial (socialmedia.biz).

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. In much the same way that I am just the right person to solve all that ails you here. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

NOVEMBER 12, 2013

So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all.

Google 80

Google Paid Search Agency Adsense Brand Identity 80

Biznology

NOVEMBER 4, 2014

In many ways, the right person was (and I am sure is) your secret weapon. The same goes for Google AdWords, each keyword string’s price depending on a myriad of variables including competition for the ad space, quality of the ad, and amount of revenue Google makes off all the clicks over time.

Pricing 80

Pricing Price Enterprise Management Merchandising 80

Biznology

FEBRUARY 5, 2013

I just popped over to check out his personal brand site and after reading one post, up popped a request to join his newsletter, Almost Timely News : 2) Valuable Content Offer — Instead of a content-based newsletter, many sites offer white papers or exclusive content from their sites. Chris Penn is a maestro. Give ’til it hurts.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

OCTOBER 7, 2011

I am not a truly technical person but I can make my way around a little. So, all in all, I just painted a rather ordinary picture of who I am–which is a pretty ordinary person who relies on technology more than most. I will admit that I am on the higher end of the social media user scale with regard to age.

Google 80

Google Adsense Adwords Loyalty 80

Biznology

JANUARY 28, 2014

It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. The greater the number of points of reference connecting that user with online behavior the better. And it’s all for market data.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Biznology

DECEMBER 10, 2010

They have had reps and some support around AdWords and AdSense, but let's face it, that's their lifeblood. Personally, I think they need to put a human face on the company.

Google 80

Google SMB Adsense Paid Search Agency 80

Biznology

FEBRUARY 18, 2013

Their “click-to-call” button goes to a live sales person within seconds. Janssen also opened a Facebook page, which they moderated for regulatory reasons, to let patients tell personal stories and had over 30,000 posts and comments. Once a call is made, their close rate goes up exponentially. ROI for the mobile website was 30-to-1.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

JANUARY 10, 2012

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

DECEMBER 9, 2014

It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. — when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising?

PageRank 80

PageRank SEO Enterprise Management SEM 80

Biznology

SEPTEMBER 17, 2013

However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to. Like all children, all brands, including your own personal brand, evolve outside of your control and oftentimes well outside your comfort zone.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

APRIL 4, 2018

Even paid search marketing (with ready-to-buy customers) is downright impossible unless you have a keen insight into the person behind the search query. Imagine creating an AdWords campaign without understanding a buyers’ concerns, motivations, and interests. People just fast forward or your all attempts to intrude on their day.

Paid Content 160

Paid Content Paid Search Agency Work Management Brand Identity 160

Biznology

MAY 16, 2017

There’s so much more to social media strategy than can openers and asking the strongest person in the household to open a stuck bottle. Put away the can of SpaghettiOs and stop just pouring a bottle of Ragu on your store bought dry pasta. Explore what powerful tools are out there. Arrivederci! Like this post?

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

AUGUST 20, 2013

Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap.

Paid Content 80

Paid Content Google De-duplication Digg 80

Biznology

OCTOBER 15, 2013

Personally, I am in the clear. Well, join AdWords , even if you don’t plan to advertise. You want to make sure that when — not if — your site is pulled over and Google asks for your papers, you have current, stamped, and legal papers on your person to profer. How to register your authorship.

Paper 80

Paper Google Adsense Demand 80

Biznology

DECEMBER 15, 2015

One example is CloudFlare , an awesome freeish CDN that I have easily and gladly integrated into my new personal blog, RNNR. It stands between what I render on my personal fitness blog and what everyone else sees. SoloSegment and Revealed Context being two of them Mike Moran recommends to his clients.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Biznology

MAY 5, 2015

Has your eCommerce site gone from earning you sixteen-million- US-dollars -per-annum to barely making you, personally, enough to remain in the top 1%? Have you spent thousands of dollars on search engine optimization (SEO) consultants and you’re still not ranking on Google the way you’d like? Nothing’s helping.

eCommerce 80

eCommerce Adwords Marketing Analytics Tools Google 80

Biznology

NOVEMBER 8, 2011

Prefixing names with a plus sign links that name to the person’s profile on Google+. Always make sure you populate every single page of your your blogs, corporate sites, personal sites , and e-commerce sites with the Google +1 button. Site URLs are translated the way they are on Facebook.

Google 80

Google SEO Adsense Profiling 80

Biznology

AUGUST 7, 2012

You know how they say that you cannot allow a starving and dehydrated person to eat and drink all they want or they could die? The best case is you’ll end up in Google’s quarantine: the Google Search Sandbox; the worse case is you’ll be banished! Spend the money. Don’t rush.

Google 80

Google Adsense Social Networks Domain 80

Biznology

AUGUST 22, 2017

I’ve played a little with Moz and never quite made it work for me because none of my personal sites were eCommerce sites, so I never really understood why I needed to pay between $99-$599/month. My SEMRush Projects Dashboard. However, I can really see the value of spending that sort of money, from $99-399/month.

Tools 0

Tools SERP Marketing Analytics Tools Domain 0

Biznology

JULY 1, 2014

The reason is probably because the illustration probably takes the eye too powerfully away from paid contextual advertising, which is antithetical to Google’s desire to make lots and lots of money from Google Adwords and Adsense ads. Even Google understands not to bite the hand that feeds them. The Church of Google+.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

MAY 9, 2017

If you’re interested in learning more about influencer marketing , micro-influencer marketing , or earned media micro-influencer marketing , please call me or email me or check out my company site or my own personal website — I look forward to connecting. Like this post? Sign up for our emails here.

Advertising Agencies 178

Advertising Agencies Paid Search Agency Youtube Internet Marketing 178

Biznology

JANUARY 7, 2014

At least until someone fancies you to be just the right person who has the reputation, voice, access, and reach that resonates with each unique promotion. You need to jump in, feet-first, into social media, including your own personal Facebook, Twitter, or Google+ profile. YouTube is how Justin Beiber was discovered, right?

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

JUNE 14, 2016

I personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ). This is totally normal agency behavior: how much are you earning and how much are you wasting ? I just started using Harvest — I really love the team over at Toggle.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

OCTOBER 22, 2013

Ok, you’ll probably want to do anything and everything in your power to win Google back — and here’s what you can do to get started: Join AdWords , even if you don’t plan to advertise. ” Google feels the same way. Join AdSense , even if you don’t plan to host ads on your website.

Google 80

Google Adsense Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 17, 2013

You are the person—you—who is the difference between a $200, $2,000, $20,000, $200,000, or $2,000,000 engagement. I was the only person who knew where I was when I took the photos as well as what photos I took were of and when. Because if your site sucks, why would anyone actually want to meet you for a meeting, a meal, or a drink.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

Biznology

APRIL 23, 2013

While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe. The Long Tail strategy for AdWords works for blogger outreach. Real bloggers and real blogs always trump Robot Armies.

Blogger 80

Blogger Outreach Social Media PR 80