Webbiquity

SEPTEMBER 25, 2018

Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. Respondents in the B2B Marketing Zone study split on the effectiveness of: Google AdWords (now Google Ads); email marketing; event marketing; and their.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

Some people like paper and pencil and carry notebooks around with them, pages filled with meeting notes, reminders, etc. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Webbiquity

JANUARY 2, 2013

Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. Think AdWords isn’t important? The most popular type of content: white papers, read by 88% of buyers. iMedia Connection ). 48% have generated customers through Twitter and 42% through Facebook. iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The Effective Marketer

APRIL 29, 2011

Making the Conference Count If you really want to make the most out of your trade show, conference, or other learning event you attended, you have to be prepared to act when you get back to the office. x 11 letter size paper, some small 3×5 index cards can do the trick. It doesn’t need to be a full 8.5

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

ViewPoint

MAY 5, 2015

For instance, if a visitor comes to an organization’s website, and the company can determine the AdWords’ campaign they used to get there, they can then optimize their site to highlight relevant content and increase the time and quality of the site visit. Phone, postal letter, and social media add to the mix.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

accelerate agency

AUGUST 4, 2021

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. You will, however, have to offer them something for their trouble—so think white papers, webinars, ebooks, case studies, and so on.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Webbiquity

DECEMBER 19, 2017

There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use. “AdWords is showing more innovation, making it another area to focus on for your search marketing efforts.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Terminus

MAY 9, 2019

As far as a targeting approach, AdWords was great from a search perspective, but from a decision-maker, industry, or target account perspective, LinkedIn was the only game in town for a while. Then we have tactics around white papers or assets related to a specific solution our targeted account list is looking into.

Case Studies 20

Case Studies Case Study Demand Generation Linkedin 20

Optinmonster

AUGUST 27, 2023

Apart from blog posts, you can also gate: News articles White papers and research Webinar and video replays Checklists and cheat sheets Downloadable resources and tools Any lead magnet Content gating can be a quick way to help you understand who your audience is and what matters to them. Get more content promotion tools here.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95