KoMarketing Associates

JULY 27, 2017

A better strategy would be to create a sitelink that goes to a white paper with a form. For example, if the goal of an ad is to get new customers, it wouldn’t make sense to advertise a “log-in” page. ” While expanded sitelinks are optional, not utilizing this feature would be a big missed opportunity.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 3.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

Zoominfo

OCTOBER 5, 2021

Using classic good vs. evil storytelling with some movie magic presents your product in a more exciting way than it would on paper. Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

NuSpark Consulting

JANUARY 3, 2016

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2). Google Adwords Cost Per lead or sale (with agency mark-up).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Stevens & Tate

MARCH 3, 2022

You can also optimize your content for SEO or using targeted advertising (such as Google AdWords or Facebook Ads). Such content can include everything from blog posts to white papers. For example, you can segment your target audience to reach specific types of leads. Digital Marketing Is Cost-Effective.

Cross-Selling 116

Cross-Selling Paid Search Agency Cold Calling Adwords 116

KoMarketing Associates

APRIL 27, 2017

AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. Priority access to new content, white papers, or industry reports. Expand your reach to potential users that share interests with your core list through use of similar audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

NuSpark Consulting

SEPTEMBER 22, 2013

When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. The first thing I do is review the Adwords Search Term reports. Thus, if a buyer searches for CRM software for SMB , your ad will not show for this query. .

Enterprise Management 100

Enterprise Management Keywords Work Management Marketing Management 100

The Point

FEBRUARY 24, 2015

Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.” You’ll understand which keywords are responsible for driving desired actions, as well as which terms only drive costs without the desired pay-off. For a free copy, click here.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

Navigate the Channel

OCTOBER 4, 2023

Traffic should be the precursor to the goal of the conversion, which depending on the type of business, conversion can mean a lead submission form, a tracked phone call, a white paper download, an email signup, or other identified desired action.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

The Point

DECEMBER 12, 2014

You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. Provide a full and complete description of whatever it is you’re promoting – a demo, a white paper, a Webinar, a free download.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

KoMarketing Associates

APRIL 7, 2014

Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Launch Marketing

JANUARY 26, 2022

Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper. If you need help setting up your conversion tracking check out the following resources: Google AdWords – Conversion Tracking Bing Ads – Universal Event Tracking.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. The video closes with an outro frame featuring the Google logo and AdWords website.

Video Marketing 137

Video Marketing B2B Marketing Conversion Advertising Agencies 137

Buffer

FEBRUARY 5, 2019

They also believe that stickers are more than just a piece of paper you place somewhere. Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. A false start with PPC ads. But their success is anything but a happy accident. Now, Blank Tag Co.

Paid Content 110

Paid Content Paid Search Agency Ads Ad Building 110

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Bred has also written the book called ‘Advanced Google Adwords’. This official Adword seminar leader has a lot of interesting PPC insights on his Twitter profile. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

JUNE 8, 2016

Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Leads Lead 100

Launch Marketing

OCTOBER 10, 2018

Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper. If you need help setting up your conversion tracking check out the following resources: Google AdWords – Conversion Tracking. Bing Ads – Universal Event Tracking.

Paid Search Agency 69

Paid Search Agency Cost Adwords B2B 69

Buffer

FEBRUARY 5, 2019

They also believe that stickers are more than just a piece of paper you place somewhere. Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. A false start with PPC ads. But their success is anything but a happy accident. Now, Blank Tag Co.

Paid Content 80

Paid Content Paid Search Agency Ads Ad Building 80

KoMarketing Associates

JULY 7, 2015

Whether paid search is already an channel invested in or not, consider create new campaigns around the audience’s searches and interests through Google AdWords and / or Bing AdCenter. While B2B marketers can instantly showcase new functionality through PPC, remember that the B2B purchasing process is often longer than in the consumer space.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Webbiquity

JUNE 17, 2010

Government stuff, on AdWords. Sweet new white paper to go along with it as well. Two months down the road, the AdWords campaign was in trouble. I know how to play good cop / bad cop with an AdWords report. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. I was used to people not smoking in my office.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Accompany the video with a related white paper as CTA. Video needs to be part of a comprehensive content strategy; white papers, case studies, ebooks, blogs.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

NuSpark Consulting

SEPTEMBER 23, 2012

With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page. I’ve addressed retargeting before within an older post. Here are some examples of what you can do now: .

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Advertisements Advertising 100

Marketing Insider Group

AUGUST 25, 2020

Put a sheet of paper on the wall of the space you share with your team members, if you’re colocated. Having the rules posted on a sheet of paper is the easiest way to keep your ten or so team mottos top of mind. Jill – PPC Specialist (master of the paid traffic through AdWords and social media ads). Team-created.

Ad Building 231

Ad Building Planning Paid Search Agency Rules 231

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report. Cool” leads (e.g.,

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

QuanticMind

NOVEMBER 9, 2017

Generally, you can help that process along with some kind of gated offer, such as a free white paper report or webinar signup, which gets sent to your visitors after they fill out a lead capture form. Considering the length of a B2B conversion funnel, you may need to create a diverse series of ads for AdWords.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

NuSpark Consulting

DECEMBER 30, 2012

Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Many new features in Adwords as well as Bing. Assess all of your white papers and content assets. Conversion Architecture. Content Strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Biznology

MARCH 26, 2012

But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. Examples include a free case study, research report, or white paper. The best way to motivate a click online is to make a compelling offer and provide an urgent call to action.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

The Point

JULY 20, 2018

When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. It’s a relatively safe assumption that he or she is already “sold.” For Webinars, include a photo of the speaker.)

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

SmartBug Media

JANUARY 8, 2020

Text Engagement: We’ve all seen the “terms and conditions” required when we’re asking to receive something from a business (a white paper, an email subscription, a new account set-up, etc.) It should be noted that Google Adwords, Facebook, and Instagram all support geofencing at no additional charge.

Mobile Advertising 122

Mobile Advertising Planning Paid Search Agency Ad Frequency 122

NuSpark Consulting

MAY 13, 2015

Drive subscriptions – If a lead has made a purchase or has taken advantage of one of your free offers, whether you were offering a downloadable e-book, a white paper or free access to a webinar in return for filling out a form, then you can try to drive subscriptions via your lead-form thank you page.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Huptech Web

OCTOBER 21, 2022

Creating advertising campaigns and targeting targeted traffic with Adwords is more immediate than SEO since it can be done almost instantly. In addition to inviting users to download exclusive content, such as an ebook or white paper, LinkedIn also encourages users to register for events in person or online and motivates users to buy.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

KoMarketing Associates

AUGUST 11, 2015

For example, top of the funnel leads like white paper requests are probably much easier (and less expensive) to generate than a sales ready quote request from a contact form. Unfortunately, the former are probably much harder to evaluate from a pure ROI perspective as well. What is the Best Way to Present This Metric?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

The Point

MARCH 16, 2010

For more tips on how to improve the success of your PPC campaign, download a copy of our free white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google™ Campaign Isn’t Working and What to Do About It. ”. Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC.

PPC 100

PPC Keywords Campaigns SEM 100

SmartBug Media

NOVEMBER 3, 2020

For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!).

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

ClearVoice

MAY 10, 2022

To choose the right keywords, you can use Google AdWords Keyword Planner or a similar keyword research tool that can help you understand which keywords are being searched most often in your industry. ” “How to make a paper airplane” becomes “Make an origami airplane that flies.” Make strong word choices.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Optinmonster

FEBRUARY 21, 2024

This is important because it means a lot of people are running AdWords on this keyword, which means that there is strong commercial intent behind this keyword. (In The lead magnets included educational ebooks, webinars, checklists, and white papers.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75