Remove trust
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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

If a page appears on the first page of search results for a query, users can trust the content is truthful and from a source that people have a lot of confidence in. Google AdWords provides you with all the information you need to better optimize your ads through your Quality Score. Easy to optimize. More control.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

If a page appears on the first page of search results for a query, users can trust the content is truthful and from a source that people have a lot of confidence in. Google AdWords provides you with all the information you need to better optimize your ads through your Quality Score. Easy to optimize. More control.

SEM 40
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Why Social Media Really Matters

Customer Experience Matrix

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. In search marketing, the source of authority is implicitly based on the group itself: Google PageRank is largely determined by the number of links to a Web site – a version of “wisdom of the crowd”.

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Is Author Rank Really Relevant?

Hubspot

And I’m not saying Google’s original love child, PageRank, lives on as the dominant search rank variable. That pile of intellectual gaga came to be known as “PageRank.” ” PageRank is an algorithm used by Google Search to rank websites in their search engine results. It probably does. No one does.

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The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. I mean, what''s the worst that could happen?

SEO 28
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Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

Why it Makes Sense to Target Longtail Keywords First by SEO Book Aaron Wall explains that because new or small sites without a large number of external links pointing to them are unlikely to rank well for highly competitive search phrases, it's better to focus on longtail terms first, building up trust, links and traffic gradually.

SEO 20
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Best of 2008: SEO Guidance, Part 3

WebMarketCentral

The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

SEO 20