SEO vs PPC: How to Prioritize Your SEM Strategies
QuanticMind
MAY 31, 2018
Google AdWords provides you with all the information you need to better optimize your ads through your Quality Score. When you use Campaign Experiments, AdWords also makes it easy to A/B test different ad elements (Headline, CTA, extensions, etc.) so you can identify exactly what kind of message resonates with your audience.
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