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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Building up your domain authority through link building and other tactics makes it much easier to get new content you publish to rank well quickly. Google AdWords provides you with all the information you need to better optimize your ads through your Quality Score. Easy to optimize. More control.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Building up your domain authority through link building and other tactics makes it much easier to get new content you publish to rank well quickly. Google AdWords provides you with all the information you need to better optimize your ads through your Quality Score. Easy to optimize. More control.

SEM 40
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The Biggest SEO Blunders of All Time

Hubspot

In the world of SEO, we call that using black hat tactics. And of course, we all think these black hat tactics are unfair or unethical and we never, ever use them. But the message is still relevant: You might hit your numbers using black hat tactics but, inevitably, Google''s going to notice that you''re doing something "unnatural."

SEO 28
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Is Author Rank Really Relevant?

Hubspot

And I’m not saying Google’s original love child, PageRank, lives on as the dominant search rank variable. That pile of intellectual gaga came to be known as “PageRank.” ” PageRank is an algorithm used by Google Search to rank websites in their search engine results. It probably does. No one does.

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Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

My only quibble would be with his advice to use the nofollow attribute for PageRank sculpting; the nofollow tag is insidious and the value questionable. This post includes a couple of excellent graphics showing the differences in how search engine algorithms treat highly competitive terms from more specific longtail phrases.

SEO 20
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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

and PageRank is everything (no, Google uses this, but it's only one of more than 200 factors that determine where your pages will show up in searches for specific search terms).

SEO 20
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Best of 2008: SEO Tools, Part 2

WebMarketCentral

SEOpen: The SEO Firefox Extension SEOpen is a Firefox extension that combines several helpful SEO functions into one tool, including Google / Yahoo /MSN backlinks, Pagerank check, Alexa overview, DMOZ inclusion, keyword density and an HTML validator.

SEO 20