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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. Regardless, now is a great time to review your Google Adwords strategy. Let’s get right to them.

SERP 40
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. Regardless, now is a great time to review your Google Adwords strategy. Let’s get right to them.

SERP 40
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Google and the Parable of the Turkey

WebMarketCentral

On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. If they are running an AdWords campaign, Google knows which keywords the company thinks are important and how highly the company values each term (through its bids) as well as which keywords are really effective.

Google 20
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Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog Thomas McMahon serves up more tips for using Google's webmaster tools, including how to spot site errors such as broken links, analyze meta and title tags, and identify a site's top keyword search queries.

SEO 20
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How to Build a Kickass Content Strategy for SEO

seo.co

Because these links don’t pass PageRank from one domain to another, they’re treated with less scrutiny than off-site links. Google AdWords. Google AdWords has been the name to beat in advertising for many years, and it’s little wonder why. Leveraging internal links. Approachability.

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Fifteen Years Is a Long Time in SEO

Moz

If you weren’t using the web back then, it’s probably hard to imagine what a step-change improvement Google’s PageRank-based algorithm was over the “state-of-the-art” at the time (and it’s hard to remember, even for those of us that were): Google’s IPO.

SEO 61