Best of 2009 (So Far): SEO Guidance, Part 4
DECEMBER 29, 2009
Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year.
Best of 2009 (So Far): SEO Guidance, Part 3
DECEMBER 17, 2009
My only quibble would be with his advice to use the nofollow attribute for PageRank sculpting; the nofollow tag is insidious and the value questionable. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? Among his conclusions: more content helps.
Best of 2008 - SEO Tools, Part 1
JANUARY 26, 2009
THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information. Looking for an easy-to-use backlink checking tool (or two) for SEO? Or tools to help evaluate your competitors' online marketing strategies?
Best of 2008: SEO Guidance, Part 4
JULY 6, 2009
Among the myths flayed here: duplicate content isn't that big of a deal, although webmasters should "make it easy for us (Google) to find the preferred version;" XML sitemaps harm your rankings (quite the opposite!); and PageRank is everything (no, Google uses this, but it's only one of more than 200 factors that determine where your pages will show up in searches for specific search terms).
Best of 2008: SEO Guidance, Part 3
MAY 11, 2009
TrustRank—Google and Yahoo versions), and underappreciated concepts related to modern search (for example, Yahoo Personalized PageRank and HarmonicRank) capable of inducing a deer-in-the-headlights stare from many if not most SEO practitioners. How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? How can PR and SEO work together more productively?
Best of 2008: SEO Tools, Part 2
APRIL 14, 2009
SEOpen: The SEO Firefox Extension SEOpen is a Firefox extension that combines several helpful SEO functions into one tool, including Google / Yahoo /MSN backlinks, Pagerank check, Alexa overview, DMOZ inclusion, keyword density and an HTML validator. What are the best tools for analyzing your website text? How can you view your website the way search engines see it?
Best of 2007: Amusing and Creative Marketing Stuff
MARCH 11, 2008
Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. Sell your soul on eBay. Buy trash at Target. 404 Error" pages that are actually entertaining. bedtime story about search engines. A rap about link building.
Google and the Parable of the Turkey
JULY 22, 2008
As Michael Arrington points out on TechCrunch , Google " controls 60% of the search market and perhaps as much as half of all online advertising revenue." On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. If they are running an AdWords campaign, Google knows which keywords the company thinks are important and how highly the company values each term (through its bids) as well as which keywords are really effective. Taleb's lesson for us from this: don't be a turkey. Err, advertisers. Adore it. Benevolent.
Your competitors are doing SEO
DECEMBER 9, 2014
In the past, the combined authority of each page of each site would be its Google PageRank. Today, without a reliable PageRank, other sites, including Moz, have created their own ranking systems, including MozRank. — when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising?
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g.,
Is Author Rank Really Relevant?
JULY 18, 2014
And I’m not saying Google’s original love child, PageRank, lives on as the dominant search rank variable. That pile of intellectual gaga came to be known as “PageRank.” ” PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google.
Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?
FEBRUARY 24, 2016
Think your AdWords clicks are expensive? consistent SEO strategy will contribute to a steady increase in SERP ranking among keywords and help elevate PageRank, driving traffic for years to come. Regardless, now is a great time to review your Google Adwords strategy. Get ready for them to start costing a whole lot more. Let’s get right to them. It’s gonna get ugly.”
The Biggest SEO Blunders of All Time
JUNE 19, 2014
Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. BMW feels the Google kiss of death for using doorway pages, receives a "0" PageRank.
Best Cool SEO Tools of 2011
MARCH 1, 2012
HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite. SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity. Google (and Yahoo!)
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
link from another site will improve your SEO, especially if that site has a high PageRank. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as 'Toolbar PageRank.' Note: PageRank relevancy is changing. Google AdWords is the classic example of this. R. 40 SEO Terms You Must Know! Directory and Dmoz.
Glossary: 24 SEO Terms Marketers Should Know
JUNE 15, 2010
link from another site will improve your SEO, especially if that site has a high PageRank. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as 'Toolbar PageRank.' Note: PageRank relevancy is changing. Google AdWords is the classic example of this. R. 24 SEO Terms You Must Know! Directory and Dmoz.
Why Social Media Really Matters
Customer Experience Matrix
SEPTEMBER 9, 2009
Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. In search marketing, the source of authority is implicitly based on the group itself: Google PageRank is largely determined by the number of links to a Web site – a version of “wisdom of the crowd”. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Of all that research I mentioned last week , two pairs of facts stood out. search marketing.
SEO Is Evolving: But Relevant Content Is Still King
MAY 13, 2010
When Google and it's PageRank algorithm came on the scene they started to reward relevance to the visitor over things like keyword repetition. Also Google will begin adding product ratings and reviews into their search results, and even into their AdWords product offerings. How have you seen SEO as a practice change over the last few years? Is search engine rank important?
The Role of SEO in PR
PR Meets Marketing
JUNE 12, 2008
Google PageRank uses a scale of 1-10 to rank pages. I've now started using tools like Wordtracker , Google Adwords Keyword Tool and more to determine what key phrases/keywords are more strategic for what I'm writing. . I've been in public relations for over 10 years. But it wasn't until I went in-house in late 2005 that I even heard these three letters: S - E - O. If so, how many? .
4 Easy Ways of Subscribing to Feeds in Google Reader
Buzz Marketing for Technology
JUNE 27, 2008
Adwords. PageRank. Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Easy Ways of Subscribing to Feeds in Google Reader. Written by: J. Phil on Thursday, June 26th, 2008 Posted to: RSS/Atom , Reader One comment, add yours! Google Reader is a very popular online tool for reading RSS feeds. As a result, the number of ways to get a new feed in to Google Reader has multiplied. In this article we will take a look at a few easy ways to subscribe to a new RSS feed. Use the Add Subscription Button. This is actually two buttons in one.
5 Excellent Productivity Tips For Google Reader
Buzz Marketing for Technology
JUNE 27, 2008
Adwords. PageRank. Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Excellent Productivity Tips For Google Reader. Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! There are no doubts about the fact that Google Reader is the best browser based RSS reader available. It has some excellent features and helps you to easily deal with a large number of RSS feeds. Today I decided to mention few productivity tips for this app, which will help you manage your RSS feeds better. Syahid A.