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10 Best Social Media Marketing Books to read in 2020

Martech Advisor

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports. There are two key requirements for Google Product Listings.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Here we go: Website. That’s because online releases are submitted to major search engines, industry journals and social networks. Make sure the release includes links to your website and other appropriate content. Relevant Blogger Outreach. Social Media. Of course, promote it via social media.

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10 Robust Tactics to Acquire B2B Leads Quickly

Belkins

Invite Your Website Visitors to a Live Chat. Did you know that 42% of website visitors use live chat to clarify the details of the offer? Decision- makers often use remarketing tools to attract the attention of the people who used to land on your website. Boost Website Traffic With Google AdWords. Video Content.

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Inbound Marketing Ideas for Your Business [Webinar FAQs]

LeadSquared

Now if your ad redirects to the home page of your e-commerce website, you will end up failing the user ’s expectations and confusing him, and hence the chances of conversion will be low. Instead, for specific offers (whether on your blog, website, or ads) such as the above, create distinct landing pages that talk about that specific offer.

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10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

We spend tons of time writing posts and optimizing them for search and social media. It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. We then hit publish.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. It does not require tons of money for Google AdWords and PPC. Buyer demographic and behavioral data was difficult to find. Buyer Research. Who’s your buyer?