Contently

DECEMBER 3, 2020

By occupying valuable real estate on search engine results pages, content was not only driving traffic to their websites, but also improving brand recognition at the crucial research stage of the buying cycle. Forrester research tells us that executive buyers look at an average of 17 pieces of content before signing a contract.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Zoominfo

MARCH 26, 2018

A successful influencer marketing strategy requires a lot of research and preparation – but the results speak for themselves. Google: Many of you are likely familiar with Google Adwords. In a recent video, Google profiles a local business that grew from a small restaurant to a national mail order business with the help of Adwords.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

DAGMAR Marketing

DECEMBER 26, 2019

At its simplest, doing keyword research for your law firm allows you to find the terms that potential clients are using to locate the legal services they need. After you conduct your research, you strategically use those keywords in the content you write for your firm’s website. Basics of Keyword Research.

Keywords 64

Keywords Research Work Management Lead Ranking 64

LeadSquared

MAY 13, 2013

Whether it is Google Adwords, blogging, content writing, SEO or any other kind of online marketing task , conducting a proper keyword research online is the best way to begin with, and actually be successful at it. Google Adwords Keywords Tool. Google Adwords keyword tool helps you search for relevant keyword for your business.

Keywords 52

Keywords Research Cost Per Click Budget Programs 52

Zoominfo

OCTOBER 5, 2021

Their Microsoft Story Labs platform highlights employees from every department within their company—from researchers to artists to video game developers. Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Hubspot

JULY 28, 2016

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. 3) Customer Match.

Adwords 28

Adwords Features Advertising Funnels Click Rate 28

Webbiquity

SEPTEMBER 5, 2017

Strategies take months and often years of commitment in order to yield results. AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. The most expensive keywords in AdWords. The Definitive Guide to Keyword Research. Optimize Your Site for Google Answer Box. Google Testing Additional Structured Snippets Options.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

NuSpark Consulting

MARCH 2, 2016

How Google AdWords’ February 2016 Changes Impact SEO. Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. For instance, queries regarding specific product models or brands, as opposed to informational or how-to research. For many, this came as a complete surprise.

SEO 100

SEO Cost Per Click Adwords Click Rate 100

Biznology

NOVEMBER 25, 2019

Next – analytics, the heart of app store optimization: real search results from Apple iOS 12 and above, keyword popularity (as well as keyword research), the ability to see what ads your competitors are running to see how they’re managing their critics and how they’re marketing their apps in contrast to yours.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Brightedge

MAY 8, 2020

Spend time researching the topic to add expertise, authoritativeness, and trustworthiness , to your piece. In order to refresh and create evergreen content that is respected by search engines, it’s best to be seen as an expert on the topic. In order to keep your case studies evergreen, you need to keep them up to date.

Traffic 69

Traffic Case Studies Case Study Content 69

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. The most expensive keywords in AdWords. The Definitive Guide to Keyword Research. Optimize Your Site for Google Answer Box. Google Testing Additional Structured Snippets Options.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. For B2B marketers, this means your time investment requirement for Google+ lessens significantly in the new year. Mobilegeddon.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. In order to remarket properly, Google remarketing tags need to be added to your website’s key pages. Appointment setting and lead generation.

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. In order to remarket properly, Google remarketing tags need to be added to your website’s key pages. Appointment setting and lead generation.

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

Contently

AUGUST 2, 2021

I often monitor the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from. SEMrush can also help you get ahead of your competitors by researching keywords in display ads, organic and paid search, and link building. To save your research, simply add your keywords to a list.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

KoMarketing Associates

APRIL 13, 2017

Similar to Google Adwords, you can use form submissions on your site, and then set up goals in the Baidu PPC platform. Many times research on a new product or service starts there and they are able to get the valuable information they need quickly and effectively. With Baidu PPC ads for mobile, users can do even more.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

NuSpark Consulting

SEPTEMBER 22, 2013

When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. The first thing I do is review the Adwords Search Term reports. Since this post is on B2B, we’ll focus on B2B negative keyword research. Determining negative keywords.

Enterprise Management 100

Enterprise Management Keywords Work Management Marketing Management 100

The Lead Agency

MAY 10, 2016

AdWords can be costly, as the advertiser has to pay Google every time someone clicks on one of their ads. While AdWords gives advertisers the ability to set maximum daily budgets, manage spend on keywords, measure returns and adjusting spending accordingly, the costs can add up quickly, especially if you’re looking for good results.

Advertising Agencies 59

Advertising Agencies Allocation Organization Advertisements 59

Biznology

MARCH 20, 2018

” How the long tail AdWords approach works for blogger outreach. “When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

DECEMBER 13, 2018

Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. Do Your Research. In order to perform well, your content has to be valuable for readers. Ample research makes sure your piece is credible, well rounded, and provides useful information.

SEO 128

SEO Top of Funnel Tips Lead Ranking 128

Launch Marketing

FEBRUARY 22, 2018

Perform keyword research using Google’s free Keyword Planner tool to create a list of keywords your buyers might use when searching for products or services like yours. When you bid on a keyword in Google AdWords, you are competing against other companies and ads that have money placed on the same keyword. The devil is in the details.

PPC 92

PPC Advertisements Advertising Organization 92

KoMarketing Associates

SEPTEMBER 16, 2014

In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. According to Pew Research , as of January 2014, 90% of all Americans have a cell phone, 32% have an e-reader, and 42% have a tablet.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

KoMarketing Associates

JULY 7, 2015

Whether paid search is already an channel invested in or not, consider create new campaigns around the audience’s searches and interests through Google AdWords and / or Bing AdCenter. Ensure PPC campaigns have funnels and UTM tracking in place in order to measure success throughout the duration of the B2B buying process.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

QuanticMind

MAY 11, 2018

Today there are so many different PPC targeting options available within Adwords and beyond it. For example, digital marketer, Ben Wood, has some actionable advice about distributing investment between social and search ads: 4 Advanced AdWords Audience Targeting Tactics. AdWords audience targeting. Step 2: Audience targeting.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Tomorrow People

APRIL 22, 2013

In order to do this they need to employ a three-pronged approach. Research Keywords Effectively. In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

In order to do this they need to employ a three-pronged approach. Research Keywords Effectively. In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Belkins

FEBRUARY 21, 2021

Thus, don’t hesitate to discover how to generate B2B leads right now in order to enjoy great ROI in the future. Thus, you should start with solid research of your potential customers’ tastes and behavior to increase conversion rates. Boost Website Traffic With Google AdWords. How to Find a Perfect B2B Sales Lead?

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

QuanticMind

JANUARY 2, 2018

Go beyond researching keywords for travel and tourism with specific tactics to capture more foot traffic, box out your competitors and successfully target more travelers in the new year. Facebook Radius Targeting – Facebook actually offers a similar minimum radius for targeting to AdWords: one mile (1.6 Tight Radius Targeting.

PPC 40

PPC Paid Search Agency Tactics Adwords 40

KoMarketing Associates

DECEMBER 29, 2015

Ryan’s second post on this list includes ten marketing trends from 2015 that content marketers should consider, in order to remain relevant in the ever evolving and competitive online marketing space. Well researched lists almost always do well. 5 Essential Tips to Consider before Boosting a Facebook Post by Mike Pickowicz.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Envy

SEPTEMBER 20, 2018

Well, kicking off the process takes a tremendous amount of market analysis, product research, and campaign work. This calls for product research, competitor research, and keyword research. second - target persona research is needed to provide a more detailed understanding of your current and future client base.

PPC 91

PPC Paid Search Agency Advertising Agencies Ad Agencies 91

Atomic Reach

JANUARY 21, 2019

These factors include, but are not limited to: Keyword Research. Poor Keyword Research. One common problem when it comes to effective content creation is not doing enough research on the right keywords in our niche to use when you are writing up your content. Content Distribution. Unique Content. Brand Identity.

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Envy

SEPTEMBER 20, 2018

Well, kicking off the process takes a tremendous amount of market analysis, product research, and campaign work. This calls for product research, competitor research, and keyword research. second - target persona research is needed to provide a more detailed understanding of your current and future client base.

PPC 88

PPC Paid Search Agency Advertising Agencies Ad Agencies 88

B2B Marketing Insights - WE

MARCH 16, 2022

Keyword research. A first step when you embark on your journey to create content is keyword research. Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content.

SEO 98

SEO Practices Best Practices Lead Ranking 98