Biznology

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Restoration Hardware shut down its own Google AdWords campaigns

Biznology

In this case, Restoration Hardware was throwing buckets of cash at Google AdWords by bidding on 3,200 keywords , none of which were converting save those 22 misspellings. As a direct result of the waste, Restoration Hardware’s CEO, Gary Friedman , dumped his entire Google AdWords campaign. Like this post?

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10 secrets to research the best SEO keywords

Biznology

In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign. Before slapping content up on a website, be sure you’ve done your keyword research.

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Marketers are wizards and Public Relations is magic

Biznology

From my early days playing D&D as a tween to ordering Harry Potter and the Philosopher’s Stone from the UK not long after it was released, I’ve resented being a Muggle. According to the podcast, reality isn’t real, it’s merely and simply a very fragile, consensual, group fiction. Guess what!

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How To Streamline App Workflow

Biznology

ASO tools cut right through hyperbole, pretty words, colorful pie charts, and allow everything to be as exposed and understandable as Google Analytics, Google AdWords, and Google Webmaster Tools. There is also the ability to see in real-time where your apps rank on Apple’s App Store and Google Play.

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The importance of knowing what competitors spend on SEM

Biznology

One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. When you compare the average order value of retail versus the other 3 verticals profiled, it makes sense that they would be spending less.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

” How the long tail AdWords approach works for blogger outreach. “When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.”

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Playing the online reputation shell game

Biznology

“Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.”