Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program
Smashmouth Marketing
DECEMBER 21, 2008
Mike: I'm of the opinion that the gray line between business identity and personal identity in Social Media is a good thing. You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. What are your thoughts on that? Pam: Absolutely. It keeps things real.
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