LeadSloth

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Measure Your ROI on Social Media Leads

LeadSloth

I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. So in my opinion Genius now provides similar conversion tracking, with four improvements: It has short and clean URLs.

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Inbound Marketing & Marketing Automation

LeadSloth

But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. But it can quickly get expensive. Message for Marketing Automation Vendors.

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Marketing Automation Trends for 2010

LeadSloth

I have asked many of the vendors, consultants and thought leaders to give their opinion. There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others. In this post I want to focus on the trends in Marketing Automation for 2010. predictions.