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How to Use Google Optimize to Find AdWords Success

KoMarketing Associates

When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. There are many different areas in AdWords that advertisers can alter in order to optimize an account, including adjusting bids, changing ad copy and adding negative keywords. Easy & Free A/B Testing.

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How Your Web Page Speed Effects Your SEO and Adwords Performance

Stevens & Tate

For companies that already advertise to prospective customers on mobile devices, or who have organic search presence, there are numerous elements of their online presence that need to be checked, tested, and, where appropriate, changed. How Will Google’s Speed Update Impact Your AdWords Account? The Importance of Testing Site Speed.

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Key Digital Branding Tips to Dominate Your Online Presence

Navigate the Channel

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Branding is crucial for creating measurable results over time and establishing a strong online presence. How can I develop authority in my industry through digital branding?

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Inside Adwords: Exploring The Differences Between Smart Display Campaigns & Custom Intent Campaigns

Stevens & Tate

It’s why Google AdWords continues to be popular with advertisers. Let’s take a closer look inside AdWords to discover some of their newer PPC options, including their smart display ads and their custom intent ads. Inside AdWords’ Smart Display Ads Smart display ads are ads that are automated by Google.

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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. At the time, platforms such as AdWords didn’t offer much for ad personalization. Since then, thanks to the sheer amount of data now available, the world of online advertising has become more about the individual than the big group.

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Pros and Cons of AdWords Upcoming Ad Suggestion Beta

KoMarketing Associates

On September 30th, AdWords will be rolling out a brand new beta to a few advertisers called Ad Suggestion. This shouldn’t be a new concept to AdWords advertisers, as Google has been promoting the idea of 3 ads per ad group, instead of the previous recommendation of 2, for a few months now.

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Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. In this post, I’ll first outline the eight ways Baidu PPC differs from AdWords from an account and settings perspective.

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