Remove Adwords Remove Newsletter Remove Tools Remove Twitter
article thumbnail

The Best Competitor Analysis Tools

Brandwatch Marketing

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools.

article thumbnail

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

Resources 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc. Social Media UTM Examples: Newsletter Tracking.

Traffic 97
article thumbnail

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

article thumbnail

5 Free B2B Marketing Tools

Adobe Experience Cloud Blog

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. Google, newsletter), campaign medium (i.e.,

article thumbnail

Increase Click Throughs with Compelling Meta Descriptions

ClearVoice

If you remember when Twitter posts were limited to 140 characters, you already have a sense of how much you can cram into 160 characters. Think of your meta descriptions as mini-Twitter posts — with a bit more room for keywords and a call to action. Every site except Twitter used its name in its meta description. Make it unique.

article thumbnail

Ultimate Guide to Measuring Social Media ROI

Sprout Social

Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. 38% said poor tools. Which tools can help you. Social media ROI is one of the most heavily debated topics in the online marketing world. 39% said a lack of analytics, expertise and/or resources.