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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

ZoomInfo MarketingOS Finally, ABM with data you can trust. Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have. ZoomInfo’s Customer Success page features numerous case studies from its clients.

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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. Google: Many of you are likely familiar with Google Adwords. Use social media to interact with your audience. Looking for more advice about B2B social media?

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5 Surprising Sources of High-Quality Leads

Zoominfo

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. 1. To put it simply, if your organization isn’t already using social media for lead generation purposes, you’re missing out. Not quite ready to be so bold?

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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Maybe an “artist” with very little marketing experience doesn’t know Google Analytics from AdWords, but they’ve got a hundred truly unique content ideas. It’s no secret, data has revolutionized marketing. Invest in the right tools.

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5 Surprising Sources of High-Quality Leads

Zoominfo

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. To put it simply, if your organization isn’t already using social media for lead generation purposes, you’re missing out. 5 High-Quality Lead Sources 1. Not quite ready to be so bold?

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From Account Profiles to Account Based Marketing and Sales Success

Engagio

Buy lists, use online tools such as InsideView , Data.com Connect or ZoomInfo and tap into LinkedIn or other social channels to find the people who are involved in the purchase decision. At each account, there’s a team involved in the buying process — champions of the buying decision, influencers and those who hold the purse strings.

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8 Effective B2B Lead Generation Strategies

LeadSquared

Promote on social media. What are the best techniques or media to get leads? You can use tools like Leadfeeder or try media like email marketing, remarketing PPC campaigns , social media marketing etc to perfect your B2B lead generation process. Learn more about how to run PPC campaigns on Google Adwords ).