Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. Display & Video 360 (DV360). Marketing integrations for media platforms. Google Ads.

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Content Analytics Activities 97

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. The word these days is content.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Hubspot

MARCH 6, 2017

A blockbuster brand or product video. With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Webbiquity

JANUARY 10, 2010

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

Adwords 100

Adwords Tips PPC Tactics 100

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Zoominfo

OCTOBER 5, 2021

Write with Classic Hollywood Elements – Hewlett Packard HP’s video “The Wolf” tackles a topic that has the potential to seem dry and uninteresting: printer security. Sure, you might not have the budget to feature Hollywood stars in your videos, but you can still learn a lot from HP’s unique approach to B2B storytelling.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

NuSpark Consulting

NOVEMBER 29, 2013

LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. For the purpose of this video post, I hone in on using Advanced search to find prospects, and briefly show how to engage with an important 2 nd connection using tools and best practices.

Video Marketing 100

Video Marketing Features Adwords Social Media 100

KoMarketing Associates

JUNE 26, 2018

More often than not you will also find Knowledge Graph results, perhaps images and video, and even paid search if the keyword is competitive enough. The following AdWords tactics should be considered in an effort to improve brand presence and provide opportunities for further B2B lead generation efforts. Social Media Assets.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Zoominfo

MARCH 26, 2018

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. For example, a lifestyle vlogger promoting a hair product at the start of their new video. Google: Many of you are likely familiar with Google Adwords. Check it out!

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Webbiquity

MAY 12, 2015

The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

Martech

SEPTEMBER 11, 2023

GenAI, as it’s affectionately called by those in the know, allows users to use simple text prompts to produce content like blog posts, book outlines, images, videos, music, and even complex software code. There are also powerful tools that allow for text to image and text to video creation. For video content creation, Runway.ml

Marketing AI 123

Marketing AI Generation Work Management Marketing Management 123

Convince & Convert

AUGUST 14, 2012

Anyone can create a video and post it online, but creating an effective video that drives action is more science than art. Begin your video with a story that helps your customer see that you can relate to the problems they are struggling with. percent of viewers abandoned a video after 10 seconds , and 44.1

Video Marketing 144

Video Marketing Copyright Youtube Adwords 144

KoMarketing Associates

FEBRUARY 2, 2015

Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. It’s definitely an exciting time for advertising on social media.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

Vidyard

MARCH 22, 2016

Video is quickly becoming a default tool for marketers around the world. However, producing videos is only one part of the equation. A compelling video has a higher chance of driving business results, but compelling videos are ignored every day, getting little to no traffic. The New Adwords is Video.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Webbiquity

APRIL 4, 2019

They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. It’s very common for even the most intelligent and advanced practitioners to generally feel awkward or insecure in publishing and speaking as an authority via written word or video. Publisher by Nick Youngson CC BY-SA 3.0

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

Social Media 109

Social Media ROI Media Marketing Analytics Tools 109

Martech

MARCH 15, 2022

Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. AdWords functions on a CPC model.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 110

ATAK Interactive

JANUARY 10, 2021

Video transcription below: Welcome back to B2B Marketing Agency Insights. And many times, this stuff can be a little cookie-cutter: “ Well, if you choose this package, then we’ll do this much with Google Adwords, SEO, and social media. I’m your host, Austin LaRoche, CEO of ATAK Interactive.

Paid Search Agency 148

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 148

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Videos rank high in search results for appropriate keywords.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

ATAK Interactive

JANUARY 7, 2021

Video transcription below: Welcome back to B2B Marketing Agency Insights. “ Well, if you choose this package, then we’ll do this much with Google Adwords, SEO, and social media. I’m your host, Austin LaRoche, CEO of ATAK Interactive. And many times this stuff can be a little cookie-cutter, right?

Paid Search Agency 148

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 148

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. But one SEMRush subscription and an AdWords certification later, that content marketing shine seemed a bit duller. Here’s the thing about social media marketing. The answer comes down to one word: development.

Storytelling 84

Storytelling Social Media Effectiveness Media 84

Webbiquity

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. Influencer Marketing on Social Media. Use Adwords.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Vidyard

FEBRUARY 12, 2015

So you do your research, and you learn that video is the best way to engage audiences. Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals. Look Before You Leap.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Video marketing. Video is a flexible and engaging content format that not only captures eyeballs but is easy to share across various platforms. Social Media.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

NetLine

JULY 27, 2023

We had a chance to tap into Jacqueline’s thoughts on winning B2B marketing strategies, the convergence of media and marketing, and more in this interview: How did you get your start in marketing? Next, I moved into commercial photography and video, and television at a CBS affiliate and PBS.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Convince & Convert

APRIL 9, 2014

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them. Social Media Strategy'

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Webbiquity

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma.

Social Media 100

Social Media Godaddy Media Adwords 100

Webbiquity

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma.

Social Media 100

Social Media Godaddy Media Adwords 100

NuSpark Consulting

JANUARY 3, 2016

Video View (if site has an explainer video) (Video-View-Play or VVP). Social Media Follow icons (Icon-Click-Follow or ICF) (in actuality each social media channel can have its own event). Google Adwords Cost Per lead or sale (with agency mark-up). Email sales department (Email-Submit-Sales or ESS).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Atomic Reach

MARCH 18, 2019

David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. Mel Carson is an influencer in the spheres of social media, and personal branding. Lisa Raehsler is a consultant in social media ads and PPC.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Sprout Social

APRIL 19, 2017

Social media ROI is no different. In order to figure out the real value of social media in your organization, you have to think as much about relational as you do about transactional. It’s not that a transactional approach to social media ROI is completely irrelevant. What’s the value of a Like? It’s very relevant.

Social Media 104

Social Media Paid Content Lead Scoring Lead Ranking 104

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

Social Media 138

Social Media ROI Media Correlation 138