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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the time, platforms such as AdWords didn’t offer much for ad personalization. While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. Social Media Users. Well, things have changed. How to Market to Unique Audiences.

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What Is A Tracking URL and Why It Is Important?

LeadSquared

Also referred to as a URL, a link is a gateway to your marketing campaigns. It is what your prospects/customers click on to see and interact with your offerings – in search engines, social media pages, blog posts, email newsletters, and so on. Let’s just say digital marketing would be largely impossible without URLs to click.

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Tools and resources: Getting started with Google Analytics 4

Martech

Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Google Tag Assistant is a Chrome extension that ensures Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking and more are working correctly. For WordPress.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded AdWords listings provide an opportunity for the applicable B2B organization to more specifically manage copy associated with priority results as well as drive advertising visibility to key lead generation assets. Brand-related ad copy (headline, descriptions, URL, etc.). Social Media Assets. Branded Paid Search.

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Google Adwords Social Extensions Setup Guide

LeadSquared

Social Media and Networking has been extremely beneficial to all businesses around the globe. With so much to gain from this advancement, adding Social Extensions to your Google Adwords ad campaigns will surely be a great idea. I have already discussed the benefits of Google Adwords Social Extensions in my previous blog post.

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How to integrate offline campaigns with your digital marketing strategy

Biznology

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Social media posts are a viral phenomenon. Offline advertisements typically use both a phone number and a website URL for the interested prospect.