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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

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The 5 Top Media for Cold Prospecting

ViewPoint

Let me go out on a limb and propose the top five media for your lead generation toolkit. Instead of relying entirely on Google’s AdWords, business marketers use directories like GlobalSpec (engineering), ThomasNet (industrial), and Business.com (general business) in their search engine marketing mix.

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How to Outrank your Competitors on Google

Schubert B2B

These include the aforementioned Aherfs and SEMrush, as well as Google Adwords and Google Trends. Having backlinks simply means that other sites or social media accounts are linking back to your content. Google has previously reported that 46% of all searches are for something local.

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Programmatic Advertising Glossary & Brief History

Digilant

Advertisers now buy media across a vast range of different sites. DMPs can help tie all that activity and resulting campaign and audience data together in one, centralized location and use it to help optimize future media buys and ad creative. AdSense quickly became synonymous with spam and ad fraud.

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6 Mistakes That Are Ruining Your Digital B2B Marketing Strategy

Engagio

It once was that you could churn out a bunch of posts spammed full of links, then send them off to content farming websites to join thousands of other posts just like it. While following your audience onto Facebook is certainly a good idea, don’t make the mistake of jumping onto social media just because other marketers have.

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Top 10 Tools for B2B Marketers

KoMarketing Associates

LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution. An estimated 83% of B2B marketers use LinkedIn as part of their social media strategy because of the opportunity to connect with businesses, brands, industry leaders, and professionals.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” I may well be mistaken.”