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Earned-media micro-influencer marketing primer

Biznology

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. When I do my earned media micro-influencer campaigns , I do get a lot of rejection, and I also get a lot of outstretched hands.

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark Consulting

Social media monitoring. For each group (which can emulate Google ad groups), I show a sample actual search query, and a modified broad match (denoted by a plus sign) that is the keyword format included in my ad groups. Modified broad match keyword in Adwords: +How +To +Pay +per +click. . Google’s keyword research tool.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!! ” — Smart Bug Media. .” ” — Smart Bug Media. Pricing: free (but requires an active Google AdWords account).

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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

Let’s review some sample calculations you can use right now to take advantage of the new feature. Social Media Follow icons (Icon-Click-Follow or ICF) (in actuality each social media channel can have its own event). Sample Calculations. Google Adwords Cost Per lead or sale (with agency mark-up).

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

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The Top 10 Free Content Analytics Tools

Contently

For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. News and Media, Business and Industry). Take this sample search for eBay.com: Users can see a website or keyword’s traffic breakdown by organic search, paid search, backlinks, and display ads. per month.