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What Every Marketing Department Needs to Know About Google+

Convince & Convert

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Well, it won’t be.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ Link to a specific part of a YouTube video by Matt Cutts. What exactly is “Web 3.0?&#

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. Here are a few key resources from KoMarketing as well. session duration, pages per session, location, device and browser).

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Almost 200 of those solutions are designed specifically to track your user data, and attribute leads to resources you’ve spent. The YouTube ad would get 100% of the credit for that conversion.

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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. As businesses struggle to achieve growth in a challenging business environment, we’re seeing more interest and budget shifting to content marketing as the best choice for marketing budgets.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

Social Media. Social Media " by QuickSprout. Social Media Marketing " by edX. Diploma in Social Media Marketing " by ALISON. Social Media Analytics " by quintly. Social Media Week of Webinars " by Buffer. Social Media. 12) Social Media. Email Marketing. Content Marketing " by QuickSprout.

Class 101