Biznology

NOVEMBER 30, 2011

It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test. Plus, there are abundant resources out there now to guide and inspire business marketers. It’s still not easy with a small prospect universe in a limited geography.

B to B 80

B to B Adwords Planning Paid Search Agency 80

Biznology

OCTOBER 1, 2013

Past any version of Chris Abraham or Abraham Chris, and all the way to very cool corruptions such as “ CHRIS Small LIVE as President ABRAHAM Lincoln at your next event ” and “ ABRAHAM Lincoln’s Big, Gay Dance Party, directed by CHRIS Smith ” — adding these sort of bizarre to your defensive SEO ORM “stone soup.”

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. There are a number of traps you can lay — and you should consider them all if you have the commitment, time, and resources to maintain them all. Social media is a trap. He’s a strategist’s strategist.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

DECEMBER 15, 2015

They have their websites, eCommerce , mailing lists, social media, advertising, inboxes, CRMs, listening, and reporting all stitched into something that looks less and less like Frankenstein’s Monster , all patchwork and shoe horns, and more and more like one intuitive, integrated, holistic, and homogeneous system.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Biznology

JULY 1, 2014

It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Ceci N’Est Pas les Médias Sociaux.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

OCTOBER 15, 2013

It’s like tax law: the teams of lawyers retained by big business are always better than the teams of lawyers employed by the IRS. Well, join AdWords , even if you don’t plan to advertise. Whether this verification is in any way associated with ad buys on AdWords is still to be seen, though why wouldn’t it?

Paper 80

Paper Google Adsense Demand 80