Small Business Owners: Time to up Your Digital Game [Infographic]
MAY 26, 2014
In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. Small business owners have a digital footprint, but not a very active one! The Top 20 Places Your Business Needs to Be Listed Online. Small Business Guide to Google AdWords. The conclusion?
Does Google Hate Small Businesses?
NOVEMBER 28, 2012
So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. Not because small business owners aren't good marketers, or don't have good marketers on staff -- but because they have fewer resources and less time than companies with large marketing departments.
10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
APRIL 14, 2015
Image credit: Small Business Ideas Blog. Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume. At its core, search still relies on words, whether typed or spoken.
4 Ways Small Business Websites Can Drive More Sales
JANUARY 7, 2012
Mashable had a great post for small businesses which I summarize below. To read the full post, click on 4 Ways Small Business Websites Can Drive More Sales. Aaron Sperling is CEO and co-founder of vFlyer , which provides online marketing solutions for small businesses and independent service providers. scenario: You envision a phenomenal idea, put all of the necessary pieces into place, and now run your own successful business. Integrate With Social Media. Try the following tips. 1. Keep Content Fresh. Make Ecommerce Easy. Self Educatio
Useful Google Analytics: Goals and Attribution Models
JUNE 2, 2014
• Downloads or views: If a video or whitepaper is part of your sales funnel, you may want to track the number of people who download the resource or watch a video. • Pages/screens per session: Depending on the type of business you have, it may be important for people to view multiple pages, which means they’ll be far more likely to return. All rights reserved.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. by Social Media Today.
Content and Pay Per Click – Using them Together for Success
MARCH 11, 2014
With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. All this great content provides businesses with a unique opportunity to gain new customers. If your business isn’t currently producing content for your prospects and customers, you should definitely start now. Even if you start small, it’s worth the time investment. Blogging, informational videos, infographics, guides, and the like are more popular now than ever. Remarketing to Your Content Visitors.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. SOCIAL MEDIA CISCO : Established a social media listening center. million.
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This included no longer requiring YouTube commenters to use Google+ before they sign in, removing Google+ posts in the Knowledge Graph results, and eliminating the social extension in AdWords, as detailed previously.
22 Free Content Marketing Tools To Drive Your Content Marketing Plans
B2B Marketing Insider
APRIL 27, 2015
One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. SEO Assessment. Woohoo. Images.
Your corporate website needs to become a trap
FEBRUARY 5, 2013
I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy?
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
It’s Google’s latest attempt at social media, and they finally got it right. What it’s clearly not , however, is a venue that businesses can afford to ignore. So what do organizations need to know about Google’s latest foray into social media? Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Image credit: SEOmoz.
B2B Video Marketing Done Right
FEBRUARY 9, 2016
Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world. Informative. Explainer.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? business.
Best Random but Interesting Posts, Articles and Resources of 2009
MAY 20, 2010
Discover the answers to these questions and many more here in the best miscellaneous marketing articles, lists and blog posts of the past year. A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. Tad Chef supplies an outstanding list of ebooks and white papers related to social media in general, blogging, social media marketing and SEO. How can you make the most of those last few minutes before delivering an online presentation?
8 Ways to Improve Your Online Content Marketing
JANUARY 20, 2016
Detailed buyer personas help guide content development, allowing you to provide the right messaging and resources to your target audience and enabling you to attract the most valuable visitors, leads, and customers to your business. As new business floods in, content marketing is often the first to fall by the wayside; this is especially true for the majority of smaller companies that do not have the benefit of a dedicated content marketing team. This information can range from content topics and resource links to publishing dates and writer assignments. Audiocasts.
4 Content Strategies for B2B Corporate Blogging
APRIL 4, 2011
Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. Can you tell me how can I create search query report through Goog. This article focuses on the writing component. Newsletter problems?
Why Every Business Should Have a Blog
JANUARY 16, 2013
Is a business blog right for your business? If your business – local or worldwide, small or large – does not have a blog, then make that one of your online marketing goals for this year. In this post, we’re going to look at how to determine if your business needs a blog and the benefits of having one. Should Your Business Have a Blog?
Google+ on its Third Birthday
JULY 1, 2014
It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. To leave Facebook behind and make G+ my number one social media wife. Ceci N’Est Pas les Médias Sociaux. No more.
The Top 5 Free Digital Marketing Certifications in 2016
JUNE 10, 2016
working knowledge of GA is fundamental to any small business owner, agency devotee, or anyone trying to make sense just what is going on with their website. Scouts honor you won’t just open up additional tabs and Google the answers to the question, we know you are better than that.). 2) Google AdWords. Subjects touched upon during the training include SEO strategy, keyword fundamentals, social media, email marketing, and a lot more. 4) Code Academy. Code Academy is an excellent resource to learn web development (and all other aspects of coding) in your spare time.
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. When working with multiple authors, resources like Google Calendar or Google Docs help organize efforts. By focusing on small successes it can help the organizations blogging team avoid burnout and frustration. Objectives differ. Team meetings.
Are You Making the Most of These 6 Critical Campaign Promotion Channels?
JANUARY 10, 2014
Luckily, there are tons of channels out there that are untapped resources for you and your company -- either because you never thought to use them or you never thought to use them in new and innovative ways. Channel #1: Social Media. You may be thinking, "Of course I use social media to promote my marketing campaign!" Great! Email? Social? Landing pages? and then on Facebook.
11 Signs Your Business is in Dire Need of Blogging
FEBRUARY 6, 2014
Does it feel like your business is stuck in a bit of a marketing rut? The solution to your problem might be business blogging – or creating more content if you’re already on it. If you’re not convinced that your company stands to benefit, here are 11 surefire signs that you desperately need to start business blogging: 1. Your Social Media Engagement is Poor.
inbound marketing training for free
The Effective Marketer
JUNE 21, 2009
Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. What I liked best was the tips on tools you can use and where to find additional resources. Do you have the people?
Best of 2008: Strategy and Branding, Part 2
JULY 20, 2009
Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name? Jivox, xy3).
Choosing an Email Marketing Software « The Effective Marketer
The Effective Marketer
JANUARY 11, 2010
If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box Tags: advertising, email marketing, small business resource This entry was posted on Friday, January 15th, 2010 at 12:11 pm and is filed under advertising, small-business. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Slides can be seen below. You get the point. Good question! United States License.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ). Should You Use Foursquare for Your Business? B2B Social Media: Why Do Business Professionals Use Social Media? When social media ‘will be like air’ , May 25, 2010.