Using Google Analytics 4 integrations for insights and media activations
Martech
JUNE 29, 2022
If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. If you do not have a project yet, go to the Google APIs Resources page to create a new one.
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