The 5 Top Media for Cold Prospecting
JANUARY 26, 2012
Let me go out on a limb and propose the top five media for your lead generation toolkit. Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers.