WebMarketCentral
NOVEMBER 10, 2009
How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?
WebMarketCentral
APRIL 7, 2009
While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.
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WebMarketCentral
MAY 28, 2009
Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? When is it time to drop or rewrite an underperforming ad?
WebMarketCentral
SEPTEMBER 20, 2007
As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. 1.2%, 1%-2% and 3%-5%.
WebMarketCentral
JANUARY 24, 2008
This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work.
WebMarketCentral
SEPTEMBER 3, 2009
How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. Use Facebook fan pages to help with SEO?
WebMarketCentral
OCTOBER 22, 2009
Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year. With larger budgets and more time devoted to social media will come increased pressure to demonstrate ROI.
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