Biznology

MARCH 13, 2018

Be sure to tell all your prospects and clients that Google AdWords and Facebook Ads and Twitter Ads are not anointed with the magic inheritance of we PR professionals, we marketing mavens, we government propagandists (respect!). We are actually bonafide witches, warlocks, wizards, and sorcerers.

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. An Earned Media Micro-Influencer Marketing Primer.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

OCTOBER 8, 2013

Or, by throwing money into the bottomless put known as Google AdWords, hoping that your ads will end up coming up all over the boards you hope to target. Inauthenticity – Social Media’s Dirty Little Secret (senseimarketing.com). 4 Social Media Mistakes That Can Blindside Your Brand (business2community.com).

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

NOVEMBER 23, 2016

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Expand your universe of display and social media advertising targets.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

JUNE 23, 2015

The true alchemy of Google’s ability to negotiate completely back-end access of all the data associated with all the top social media playgrounds, through cash-money or strategic partnerships, is where the data are spun into gold. While you had this data before, it was once-removed, from referrers, hand-offs, and logs.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

OCTOBER 2, 2012

When I started in digital, what I did was called new media marketing. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. The Social Media Marketing Cheat Sheet (kevinanchi.wordpress.com). How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com).

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Much along those lines, earned media is still the best policy.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

OCTOBER 28, 2014

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Google AdWords.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

MAY 18, 2015

When Google pioneered AdWords, it first used clickthrough rate, and now uses myriad factors that try to identify better quality search results. 2007: Social media is an important kind of content. When paid search started, the highest bidder got the top spot. A few years ago, Google showed a sea of blue links leading to web pages.

Paid Search Agency 80

Paid Search Agency Clickthrough Privacy Adwords 80

Biznology

NOVEMBER 30, 2011

Split tests are easy to set up, and applicable to any communications vehicle that drives a response—whether it be an email, a landing page, a banner ad, Adwords copy, anything, using free tools like Google Website Optimizer or scores of other SaaS or enterprise software tools.

B to B 80

B to B Adwords Planning Paid Search Agency 80

Biznology

OCTOBER 1, 2013

With social media, you need to do more than forage (socialmedia.biz). Are you surfing the social media wave? Reputation Management abraham chris abraham lincoln Brent Franson Google Google AdWords mtv video music award polly wood Search engine optimization' Hunting the big game of long-term clients (socialmedia.biz).

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

NOVEMBER 14, 2017

” Hook your bespoke and Google-pandering landing page to all the services : Google AdWords , Google Webmaster Tools/Google Search Console ; Bing Webmaster tools and Yandex Webmaster tools. Make the landing page infinitely social media-, email-, and community-shareable ! Either code your own share me buttons.

Domain 149

Domain Keywords Optimization SEO 149

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

MAY 16, 2017

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. Each one of of the social media “courses” are part of the entire experience. Buon Appetito.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Social media is a trap. “Who would want to share my press release to social media?” One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

NOVEMBER 12, 2013

I’ve waited until the end to let you know that the Authorship program has been developed for authors, obviously, but when you look at your Google+ and Google Profile pages you’ll just see that Google wants to know as much about your organizational, social media , and business associations as possible.

Google 80

Google Paid Search Agency Adsense Branding 80

Biznology

DECEMBER 14, 2010

But "everyone" also uses email, social media and mobile phones, too. Explore additional media. And explore additional media models. Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). And Google's AdWords is likely the most famous cost-per-click (CPC) service out there.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

DECEMBER 22, 2015

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. 1) Adaptive Websites. Well, you know how it is, right? The cobbler’s company has no shoes, if you will.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

JANUARY 26, 2011

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. The Google AdWords platform's power runs so deep. Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. How to prioritize?

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

OCTOBER 7, 2011

I will admit that I am on the higher end of the social media user scale with regard to age. I am not some social media or tech super user but I would suspect my involvement is on the high end in my age group (considering how most of my lifelong friends use it). I am not a truly technical person but I can make my way around a little.

Google 80

Google Adsense Adwords Loyalty 80

Biznology

JANUARY 10, 2012

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

FEBRUARY 18, 2013

They cover opportunities from mobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QR Codes to social media. Communications of the 12 Days of Christmas campaign were promoted through a mobile social media campaign. To help alleviate the frustration, here are case studies.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

JUNE 21, 2016

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

SEPTEMBER 17, 2013

I kept on calling what I did “new media” and never kept current as it became “social media marketing” and then became “digital PR” (and who knows what it is right now… has it become “content marketing”? I know that was my problem. Does your mom really get what you do?

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

DECEMBER 9, 2014

Finally, every consultant is harping on the importance of social signals in the form of an engaged and engaging social media campaign (and site integration) as well. — when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising?

PageRank 80

PageRank SEO Enterprise Management SEM 80

Biznology

APRIL 1, 2014

I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 1, 2014

I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 4, 2018

There’s an even more important reason to think about audiences, not customers: traditional promotional tactics in traditional media (pop-up ads, unsolicited emails) have waning influence. Imagine creating an AdWords campaign without understanding a buyers’ concerns, motivations, and interests.

Paid Content 160

Paid Content Paid Search Agency Work Management Branding 160

Biznology

MARCH 29, 2011

We all love to talk about social media. Image by Danard Vincente via Flickr. It's exciting and all breathtakingly new. And we even love talking about SEO because Google is always ginning up a change the algorithm that gives the chattering classes something to talk about.

Paid Search Agency 80

Paid Search Agency Optimization PPC Class 80

Biznology

AUGUST 20, 2013

Everyone was making stupid mistakes, including mainstream media, newspapers, major aggregators, and everyone else. Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads).

Paid Content 80

Paid Content Google Digg De-duplication 80

Biznology

MAY 5, 2015

Social Media Engagement is Not Just Dropping Links. Social media’s the answer, buddy. And, just to make sure you’re kissing up to the right people, you’re spending every cent you’re making on your site while you’re under performing on Google Adwords Ads and even ads on Microsoft BlNGADS.

eCommerce 80

eCommerce Adwords Marketing Analytics Tools Google 80

Biznology

OCTOBER 15, 2013

Maybe they’re maintaining a “Glout” score on me, Chris Abraham, even if they’re not tapping a reputation service) and am active on a majority of the social media and networking platforms including Twitter, Facebook, reddit, StumbleUpon , Tumblr, and even Google+ (yes, Google Plus !). How to register your authorship.

Paper 80

Paper Google Adsense Demand 80

Biznology

DECEMBER 15, 2015

They have their websites, eCommerce , mailing lists, social media, advertising, inboxes, CRMs, listening, and reporting all stitched into something that looks less and less like Frankenstein’s Monster , all patchwork and shoe horns, and more and more like one intuitive, integrated, holistic, and homogeneous system.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Biznology

MAY 9, 2017

If you read last months article in the New Yorker, #Vanlife, The Bohemian Social-Media Movement , you’ll quickly learn how much work goes into taking Instagram selfies of your leisure, surf-obsessed, life living in a van with a super-hot lover. Like this post? Sign up for our emails here.

Advertising Agencies 178

Advertising Agencies Paid Search Agency Youtube Internet Marketing 178

Biznology

JULY 1, 2014

It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Ceci N’Est Pas les Médias Sociaux. The Church of Google+. Not at all.

Paid Content 80

Paid Content Google Social Networks Youtube 80