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How to Track Your Paid Advertising Through Marketo

SmartBug Media

Here’s how: Track Paid Advertising in Marketo Using UTMs or Integrations. At a high level, you should use a different UTM for each ad you create and point all your ads to forms that push data into Marketo. Create UTM fields in Marketo to easily capture parameters like source and campaign for each of your leads.

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8 Actionable Tips to Optimize Your AdWords Performance Today

Adobe Experience Cloud Blog

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Get Ahead of Your AdWords Competition.

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How to Optimize Google AdWords with Offline Conversion Tracking and Marketo

Adobe Experience Cloud Blog

Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Marketo Integration. Why This Matters. Here are four examples of how this can work: Demographic scoring to qualify leads.

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Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Adobe Experience Cloud Blog

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads. Marketo’s Engagement Marketing Platform is now connected to Google Analytics.

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AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers

Adobe Experience Cloud Blog

Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these!

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The Future of Audience Selection: Where AI Can Take Your Campaigns

Adobe Experience Cloud Blog

Last year, Marketo kicked off a multiyear alliance with Google Cloud, to migrate our entire infrastructure to the Google Cloud Platform. Currently, the Marketo Engagement Platform manages nearly half a trillion of these interactions every year. Introducing Marketo Audience AI.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Marketing Automation: Marketo , Pardot , Act-On. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Salesforce and Marketo Certification Programs (certification fees apply). Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu.

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