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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. ZoomInfo MarketingOS Finally, ABM with data you can trust. Keep reading!

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5 Surprising Sources of High-Quality Leads

Zoominfo

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. However, as any seasoned marketer can tell you that while rewarding, social media lead generation isn’t an exact science. Who knows, maybe they’re in the market for a new product or service.

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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

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From Account Profiles to Account Based Marketing and Sales Success

Engagio

In the process, sales and marketing associates waste time and resources pursuing sales with companies that don’t fit well with your business and its product offering. While they have always been important, Account Based Marketing (ABM) and Account Based Sales Development (ABSD) have further raised their stature.

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Free Online Marketing Tools for Marketers

Anything Goes Marketing

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! ZoomInfo : Looking for contact information for a company? Before spending xxx number of dollars, try using ZoomInfo.

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5 Surprising Sources of High-Quality Leads

Zoominfo

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. However, as any seasoned marketer can tell you that while rewarding, social media lead generation isn’t an exact science. Who knows, maybe they’re in the market for a new product or service.