Directive Agency

AUGUST 2, 2018

Today, we’re going to talk about how to reassess your Google AdWords budget. [ Pssst. Subscribe to YouTube! There’s a lot of tools out there for AdWords budget calculators. There’s a lot of tools out there for AdWords budget calculators. Common Google AdWords Budget Situations We’ve Seen.

Adwords 63

Adwords Budget Programs Google Video Marketing 63

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. NuSpark Marketing is approved to test these with clients. This is the value of a conversion. .

Adwords 100

Adwords Features Google Mobile Advertising 100

NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. Google Adwords for Video. What do you think of all the recent Google Adwords changes?

Adwords 100

Adwords Features Google Lead Ranking 100

Vidyard

MARCH 22, 2016

Video is quickly becoming a default tool for marketers around the world. Marketers are presented with a tricky challenge: a lot of internet browsers just don’t see ads anymore. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. The New Adwords is Video.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Now there’s micro-influencer marketing. And then there’s earned media marketing. It’s called value marketing. Big celebrities and even bigger bucks.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

QuanticMind

JANUARY 4, 2018

Gear up for the new year with new AdWords experience features to run more-successful promotions, target and segment prospective customers and enhance your PPC testing. Google started rolling out the new AdWords experience back in 2016, and now it’s the main interface for most PPC marketers. Promotion extensions. Ad variations.

Adwords 40

Adwords Cost per Acquisition Features CPA 40

Convince & Convert

APRIL 9, 2014

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

KoMarketing Associates

MARCH 1, 2018

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). Image via Marketing Land. I laid out several land mines that B2B advertisers should look out for when reviewing AdWords accounts and GDN performance.

Display 184

Display Advertisements Advertising Adsense 184

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Yes, please!

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Content Standard

APRIL 28, 2020

“Shorter is better” tends to be the mantra for video content marketing. Forget talking heads and complex charts, documentary-style videos let marketers take a storytelling approach when presenting their customer’s success tales and history.

Video Marketing 138

Video Marketing B2B Marketing Conversion Advertising Agencies 138

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Webbiquity

FEBRUARY 24, 2017

To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Not Retargeting Your Prospects.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Content Standard

NOVEMBER 7, 2014

Google’s latest update presents a solid opportunity for marketers to both beef up their content marketing strategy and improve their Google AdWords strategy. Google launched Affinity Segments for AdWords and YouTube last year, allowing advertisers to retarget audiences based on 80 predefined options.

Adwords 40

Adwords Marketing & Strategy Marketing Strategy Google 40

Hubspot

APRIL 5, 2018

How to Market on Google. Buy ads on Google through Google Adwords. Host your website's videos on YouTube, the largest video community in the world. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. You know, where 3.5 Google My Business.

Google 78

Google Adsense Tools Doubleclick 78

LeadSquared

MARCH 12, 2013

Getting your business on Google as a part of your online marketing strategy is as important as having a shop at a busy street corner. Paid Search (PPC Marketing through Google Adwords Campaign). Here we shall discuss about the basic steps required to start a PPC (Pay-per-Click) Ad Campaign on Google using Adwords.

Adwords 52

Adwords Cost Per Click Google Campaigns 52

Biznology

MAY 16, 2016

As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Online marketing is all about working within a niche. Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign.

Keywords 133

Keywords Research SEO Adwords 133

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

Advertising Agencies 110

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 110

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. SEM, or search engine marketing, is using paid advertising to ensure that your business's products or services are visible in search engine results pages (SERPs). What is SEM? Keywordtool.Io. How an Ad Auction Works.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

JULY 28, 2016

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? In-market Audiences. 3) Customer Match.

Adwords 28

Adwords Features Advertising Funnels Click Rate 28

Webbiquity

MAY 12, 2015

YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. The script can actually be uploaded to YouTube as a transcript.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Your AdWords campaigns may not immediately deliver optimal results.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Your AdWords campaigns may not immediately deliver optimal results.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Bluetext

MAY 15, 2018

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be cutting and funny, irreverent or just dumb, yet they have the capability of capturing consumer attention and driving interest and conversion.

Youtube 23

Youtube B2B Marketing Tips B2B Thought Leadership 23

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Of course, search, like all other digital marketing tactics, continues to evolve. Content Marketer ). Internet users.

SEM 100

SEM Paid Content Stats SEO 100

KoMarketing Associates

FEBRUARY 24, 2015

Those tactics in summary: YouTube Integration. In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Trade Show Appointments. Generate Leads for Exports. Local Optimization (Office / Dealer Locations).

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Bannerflow

OCTOBER 12, 2018

Fundamentally, Google’s online tools are a key component of how many marketing teams work. However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. A history lesson: Google AdWords and DoubleClick. The release of AdWords changed online advertising forever.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Your AdWords campaigns may not immediately deliver optimal results.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Webbiquity

JULY 19, 2016

A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Pricing: free (but requires an active Google AdWords account). ” — Smart Bug Media. 3) Wordtracker. Google Review Count: 19,200.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. Below are a few ways B2B marketers can leverage available social media advertising opportunities: Target Professional Groups. Advertise on YouTube.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI. That has all changed, almost overnight. and Lately.ai.

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

BenchmarkONE

APRIL 16, 2019

Meteora specifically focuses on geofencing ads so they’re a perfect option if you’re interested in local marketing or trying to reach prospects in a specific area. There’s a good chance that your agency is already familiar with AdWords, since it’s the go-to search engine ad platform. Image courtesy of Google. Google Ads.

Paid Search Agency 86

Paid Search Agency Marketing AI Ads Tools 86

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52