Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough. And they’re right. Employees and Partners.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

DECEMBER 3, 2013

“Paid search is slowly failing B2B marketers.” But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. From the copy, CenturyLink is marketing enterprise or business cloud computing or hosting services.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

JUNE 5, 2012

How does your opinion influence your marketing activity? Has your personal experience with social media increased your perception of its marketing value? Further proof that marketers are different: The infographic below, originally created by Heat, highlights just how extreme some of the differences are.

Opinions 100

Opinions Adwords Paid Search Agency Banners 100