Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program
Smashmouth Marketing
DECEMBER 21, 2008
Also – don’t forget to integrate your blog, Twitter page and social networks in every element of the Marketing mix. Mike: One thing we've done is brought on a marketing MBA from one of the local universities. You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing.
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