Remove long-tail sales
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Cost Per Click Reduction Strategy in Google AdWords

NuSpark Consulting

The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. Supercharge long-tail keywords. Long tail keywords will have much less traffic; but your clicks should be of better quality, and that means better conversion rates.

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Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords

KoMarketing Associates

AdWords Sitelinks. Image and Product Ads are great for B2B marketers that offer direct sales on their sites. Build keyword lists to the long tail. The long tail continues to be important for converting paid traffic in the B2B space. B2B Google AdWords Search Engine Advertising' Image / Product Ads.

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The Role of Google Adwords in Your B2B Strategy

Lake One

Google and Google Adwords is complex and continues to change rapidly. For B2B businesses, Adwords can be very challenging, but it can also be the catalyst to success in your overall campaign. . Google Adwords and Your B2B Strategy. Just like any other tool in your toolbox, Google Adwords plays its own critical role.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. ” The long tail of blogger outreach.

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark Consulting

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Now let’s have a little keyword research fun.

Adwords 100
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8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. When collecting sales, lead, or revenue data, it’s also important to be able to trace it back to the keyword level. In many cases long tail exact match terms will generate a much better return or conversion rate. the Display Network). placement}.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? 5 Reasons Why We Love AdWords Editor by 1upDigital.

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