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Your keywords suck and are outdated

Biznology

And that’s your fault, man — own up! And that’s your fault, man — own up! Let me give you a personal example. When I started in digital, what I did was called new media marketing. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. So, have you brainstormed recently?

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Your competitors are doing SEO

Biznology

So, too, is your corporate, resource, journalistic, or ecommerce website. It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. How many engaged Likes, followers, pinners, and subscribers do you have? Their competitors.

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better time management with smart calendars

The Effective Marketer

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

It does not require tons of money for Google AdWords and PPC. This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston. The thrust of this playbook is simple: Launching an inbound B2B marketing strategy does not need to be expensive. Buyer Research.

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Social Media ROI vs. RONI

WebMarketCentral

Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Simple, right? Balderdash. Does anyone have any experience with BrandX thingamabobs?").

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How to recover from the ravages of Google Penguin and Panda

Biznology

Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap.

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10 Proven B2B Lead Generation Strategies for 2022

PureB2B

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Use hashtags on Twitter and Instagram to connect with like-minded individuals or specific causes or topics. Gate Your Content Strategically.