Adwords, Linkedin and Tools - B2B Marketing Zone

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

OCTOBER 18, 2012

You can even make comparisons to the display advertising offered by Internet darling LinkedIn , through whom B2B marketers can also target prospects by industry, company size, even job title. The ability to target specific industries, job functions, revenue tiers, even specific companies, changes this dynamic fairly dramatically.

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The Point

JANUARY 13, 2017

One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice.

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The Point

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

Expand your Offer Strategy to Increase SEM Performance

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